{"rewrite":{"id":"r_17fa16dd7f73144ecaccd052","clusterId":"c_4cc7e99dbadd5c949a49febc","slug":"lala-50th-anniversary-lawson-campaign-adds-new-natsume-and-ouran-goods","model":"deepseek-v4-1-flash","headline":"LaLa 50th Anniversary Lawson Campaign Adds New Natsume and Ouran Goods","summary":"LaLa's 50th anniversary campaign runs at Lawson stores nationwide from Tuesday, October 27, 2026, with original goods for Snow White with the Red Hair, Ouran High School Host Club, Vampire Knight, and Natsume's Book of Friends. Buying three eligible sweets earns one of five art sheets, limited to 20 per store. Acrylic stands, badges, nail tips, and reservation items go on sale, and Mamoru Miyano hosts an in-store broadcast.","whyItMatters":"A convenience store tie-in this broad, covering four LaLa titles and both giveaway and paid goods, puts the magazine's anniversary in front of shoppers who may never have bought a volume.","webCardHtml":"\u003cp\u003eThree eligible sweets get a customer one art sheet, drawn from five designs, on a first-come basis. Each store holds 20 sheets in total, and each person can take one of each type per visit, up to five.\u003c/p\u003e\u003cp\u003ePaid goods are limited to Lawson stores, @Loppi, and HMV, with acrylic stands and badges joined by nail tips, Milk Pastel Plush, canvas boards, tote bags, and gacha character pouches. Ouran High School Host Club gets new drawings of the Hitachiin twins, Mitsukuni Haninozuka, and Takashi Morinozuka on the @Loppi and HMV stands.\u003c/p\u003e\u003cp\u003eLawson Print sells 62 sticker designs from October 27 to December 28, at 400 yen for L size and 600 yen for 2L. A lottery for a 10,000 yen QUO Card runs October 27 to November 2.\u003c/p\u003e","blueskyPost":"The 20-per-store cap on the LaLa art sheets makes the Lawson goods a location lottery: which store you walk into decides whether the Natsume and Ouran art is still there.","twitterPost":"LaLa's Lawson art sheets cap at 20 per store, so the campaign rewards proximity over timing.","threadsPost":"LaLa's Lawson campaign limits the five art sheets to 20 per store, which turns a nationwide promotion into a store-by-store lottery: the Natsume and Ouran art a buyer gets depends on which Lawson they walk into, not how early they arrive.","newsletterBlurb":"LaLa's 50th anniversary campaign begins at Lawson on October 27, with art sheets for Snow White with the Red Hair, Ouran High School Host Club, Vampire Knight, and Natsume's Book of Friends. Paid goods include acrylic stands, badges, plush, and 62 sticker designs sold through Lawson Print. Mamoru Miyano hosts an in-store broadcast for the campaign.","attributionJson":"[{\"source\":\"Anime Anime\",\"url\":\"https://animeanime.jp/article/2026/10/25/104177.html\",\"title\":\"Mamoru Miyano in in-store broadcast! \\\"LaLa\\\" 50th Anniversary × Lawson collaboration - original drawn goods for \\\"Natsume's Book of Friends,\\\" \\\"Ouran High School Host Club,\\\" and more\"}]","lintFlagsJson":null,"lintHits":0,"costUsd":0,"inputTokens":4795,"outputTokens":708,"status":"published","repairAttempts":0,"nextRepairAt":null,"factsAttemptedAt":1792906631,"createdAt":"2026-10-25T05:31:46.000Z","publishedAt":"2026-10-25T05:36:06.000Z","updatedAt":"2026-10-25T05:36:06.000Z"},"cluster":{"id":"c_4cc7e99dbadd5c949a49febc","canonicalTitle":"宮野真守が店内放送！「LaLa」50周年×ローソンコラボ開催―「夏目友人帳」「桜蘭高校」描き下ろしグッズなど手に入る","representativeArticleId":"a_3741d3177a65658db35273bc","sourceCount":1,"writtenSourceCount":1,"writeAttempts":0,"isSolo":true,"entitiesJson":"{\"anime_titles\":[],\"manga_titles\":[\"Snow White with the Red Hair\",\"Ouran High School Host Club\",\"Vampire Knight\",\"Natsume's Book of Friends\"],\"work_titles\":[\"LaLa\"],\"studios\":[],\"people\":[\"Mamoru Miyano\"],\"type\":\"event\",\"domain\":\"figures\",\"is_roundup\":false}","contentType":"news","status":"published","firstSeenAt":"2026-10-25T03:00:03.000Z","lastSeenAt":"2026-10-25T03:00:03.000Z","updatedAt":"2026-10-25T05:36:08.000Z"},"attribution":[{"source":"Anime Anime","url":"https://animeanime.jp/article/2026/10/25/104177.html","title":"宮野真守が店内放送！「LaLa」50周年×ローソンコラボ開催―「夏目友人帳」「桜蘭高校」描き下ろしグッズなど手に入る"}],"entities":{"anime_titles":[],"manga_titles":["Snow White with the Red Hair","Ouran High School Host Club","Vampire Knight","Natsume's Book of Friends"],"work_titles":["LaLa"],"studios":[],"people":["Mamoru Miyano"],"type":"event","domain":"figures","is_roundup":false},"keyFacts":null}