{"rewrite":{"id":"r_1adfd420b6a8683bb36e7871","clusterId":"c_202cfbdf8501a69ca273d487","slug":"kuroutoshikou-rebrands-to-crowxis-ahead-of-tokyo-game-show-2026","model":"deepseek-v4-flash","headline":"Kuroutoshikou Rebrands to Crowxis Ahead of Tokyo Game Show 2026","summary":"CFD announced on September 1, 2026 that its DIY PC brand Kuroutoshikou will be rebranded as Crowxis, pronounced Kuroshisu. The brand, which started in 2001 and has served DIY PC builders for 25 years, is known for its distinctive sunglasses man logo on product boxes. The new name combines Yatagarasu, the three-legged crow of Japanese mythology called the god of guidance, with Axis, the wish to become the axis of user choice. CFD said the rebranding aims to redefine the brand's appeal while inheriting the rationality, reliability, and practicality Kuroutoshikou has valued, and to present it in a form modern users can understand. The brand concept is 'A solid axis for PC choice.' Product categories remain largely unchanged, covering PC parts, peripherals, gaming products, SSDs, graphics cards, power supplies, and PC cases. Full details will be revealed at Tokyo Game Show 2026, which runs September 17 to 21 at Makuhari Messe.","whyItMatters":"Kuroutoshikou was known as a low-cost brand with minimal included items and support that was hard to recommend to others, and the rebranding signals a move toward a brand users can confidently recommend, a notable shift for a 25-year-old DIY PC name.","webCardHtml":"\u003cp\u003eThe sunglasses man is not the only thing changing. The logo has evolved over the years, from the full sunglasses-wearing man to just the sunglasses, and now to a Yatagarasu with spread wings. CFD said the design places the crow as the sun\u0026#39;s incarnation casting white light, the symbol of a solid choice, into black darkness, with the letter C overlaid on the crow silhouette.\u003c/p\u003e\u003cp\u003eThe rebranding follows a series of adjustments. In 2019 the brand started email support and launched the gamer-oriented sub-brand GALAKURO GAMING in collaboration with Galaxy Microsystems. The brand was once mocked as \u0026#39;amateur hardship,\u0026#39; a play on its name, because its products were aimed at experienced users and its support was minimal. Its message has shifted over time from \u0026#39;for experts\u0026#39; to \u0026#39;selected by experts.\u0026#39;\u003c/p\u003e\u003cp\u003eAt Tokyo Game Show 2026, Crowxis will hold an e-sports tournament at its booth and host events where visitors can interact with pro team players. The booth is in Hall 1, space 01-C13.\u003c/p\u003e","blueskyPost":"After 25 years, the sunglasses man is gone. Kuroutoshikou rebrands as Crowxis, trading its mystery-man logo for a Yatagarasu. Details land at Tokyo Game Show 2026, September 17 to 21.","twitterPost":"Kuroutoshikou becomes Crowxis: Yatagarasu (Crow) plus Axis. The DIY PC brand known for being cheap but hard to recommend now wants to be 'a solid axis for PC choice.' TGS 2026 will show what that means.","threadsPost":null,"newsletterBlurb":"CFD is retiring the Kuroutoshikou name after 25 years, rebranding the DIY PC line as Crowxis. The sunglasses man logo gives way to a Yatagarasu, and the full plan arrives at Tokyo Game Show 2026 in September.","attributionJson":"[{\"source\":\"4Gamer.net\",\"url\":\"https://www.4gamer.net/games/999/G999902/20260830005/\",\"title\":\"Veteran DIY PC brand 'Kuroutoshikou' rebrands to 'Crowxis'; details at Tokyo Game Show 2026\"},{\"source\":\"Denfaminicogamer\",\"url\":\"https://news.denfaminicogamer.jp/?p=1623065\",\"title\":\"PC機器ブランド『玄人志向』がリニューアル。『Crowxis（クロウシス）』と名前を改め、特徴的なサングラスのロゴも変更\"},{\"source\":\"Denfaminicogamer\",\"url\":\"https://news.denfaminicogamer.jp/news/2609013j\",\"title\":\"PC機器ブランド『玄人志向』がリニューアル。『Crowxis（クロウシス）』と名前を改め、特徴的なサングラスのロゴも変更\"},{\"source\":\"Game Spark\",\"url\":\"http://www.gamespark.jp/article/2026/09/01/171581.html\",\"title\":\"PCパーツの「玄人志向」謎のサングラス男から八咫烏へ転生...新ブランド「Crowxis（クロウシス）」としてリニューアル\"},{\"source\":\"GameBusiness.jp\",\"url\":\"https://www.gamebusiness.jp/article/2026/09/01/27852.html\",\"title\":\"玄人志向が『Crowxis』(クロウシス)へ、四半世紀経て改名　八咫烏と「確かな選択の軸」から\"}]","lintFlagsJson":null,"lintHits":0,"costUsd":0,"inputTokens":9545,"outputTokens":4370,"status":"published","repairAttempts":0,"nextRepairAt":null,"factsAttemptedAt":1788289169,"createdAt":"2026-09-01T18:52:16.000Z","publishedAt":"2026-09-01T18:52:23.000Z","updatedAt":"2026-09-01T18:52:23.000Z"},"cluster":{"id":"c_202cfbdf8501a69ca273d487","canonicalTitle":"老舗の自作PC向けブランド「玄人志向」が「Crowxis」へとリブランディング。詳細は東京ゲームショウ2026で公開","representativeArticleId":"a_e54aa477400cc77b08aba546","sourceCount":4,"writtenSourceCount":4,"writeAttempts":0,"isSolo":false,"entitiesJson":"{\"anime_titles\":[],\"manga_titles\":[],\"work_titles\":[],\"studios\":[],\"people\":[],\"type\":\"business\",\"domain\":\"industry\",\"is_roundup\":false}","contentType":"news","status":"published","firstSeenAt":"2026-09-01T04:00:00.000Z","lastSeenAt":"2026-09-01T09:30:03.000Z","updatedAt":"2026-09-01T18:52:23.000Z"},"attribution":[{"source":"4Gamer.net","url":"https://www.4gamer.net/games/999/G999902/20260830005/","title":"老舗の自作PC向けブランド「玄人志向」が「Crowxis」へとリブランディング。詳細は東京ゲームショウ2026で公開"},{"source":"Denfaminicogamer","url":"https://news.denfaminicogamer.jp/?p=1623065","title":"PC機器ブランド『玄人志向』がリニューアル。『Crowxis（クロウシス）』と名前を改め、特徴的なサングラスのロゴも変更"},{"source":"GameBusiness.jp","url":"https://www.gamebusiness.jp/article/2026/09/01/27852.html","title":"玄人志向が『Crowxis』(クロウシス)へ、四半世紀経て改名　八咫烏と「確かな選択の軸」から"},{"source":"Game Spark","url":"http://www.gamespark.jp/article/2026/09/01/171581.html","title":"PCパーツの「玄人志向」謎のサングラス男から八咫烏へ転生…新ブランド「Crowxis（クロウシス）」としてリニューアル"}],"entities":{"anime_titles":[],"manga_titles":[],"work_titles":[],"studios":[],"people":[],"type":"business","domain":"industry","is_roundup":false},"keyFacts":["CFD announced on September 1, 2026 that its DIY PC brand Kuroutoshikou will be rebranded as Crowxis, pronounced Kuroshisu.","The new brand name combines Yatagarasu, the crow of Japanese mythology, with Axis, and the brand concept is 'A solid axis for PC choice.'","Details of the new brand will be revealed at Tokyo Game Show 2026, held September 17 to 21 at Makuhari Messe in Hall 1, booth 01-C13.","Kuroutoshikou started in 2001 and has been a DIY PC parts brand for 25 years.","Product categories remain largely unchanged, including PC parts, peripherals, gaming products, SSDs, graphics cards, power supplies, and PC cases."]}