{"rewrite":{"id":"r_7c34d5cd9ccc69bcd97d2f12","clusterId":"c_e880a1c2299224819fb231d6","slug":"krafton-q2-2026-sales-up-94-9-subnautica-2-tops-5-million-in-22-days","model":"deepseek-v4-flash:free","headline":"KRAFTON Q2 2026 Sales Up 94.9%, Subnautica 2 Tops 5 Million in 22 Days","summary":"KRAFTON reported its consolidated results for the second quarter of 2026 on July 29, with sales of 1.2902 trillion won (about 147.86 billion yen), up 94.9% year-on-year, and operating profit of about 47.09 billion yen, up 67.0%. Both figures set records for a second quarter. The PC platform led growth, with sales up 155.1% year-on-year, driven by the PUBG IP and Subnautica 2, which entered early access in May 2026. Subnautica 2 surpassed 5 million cumulative sales in 22 days since early access launch, and on Steam it holds a 'Very Positive' rating from over 113,700 user reviews, 91% of which are positive. PUBG franchise sales rose 25% year-on-year in Q2, with modes like Xeno Point and PAYDAY improving user engagement. For the second half of 2026, KRAFTON plans to expand collaborations with global animation IPs, following automotive and K-POP brands. The company also announced it will exhibit five new titles targeting release by 2027 at gamescom 2026 in August, including an unannounced PUBG IP project, NO LAW, Project ZETA, Age Twisters, and TARAE: The Unbound.","whyItMatters":"The record quarter shows KRAFTON's portfolio is now driven by two pillars, PUBG and Subnautica, and the gamescom slate signals a push to build new franchise IPs beyond those two.","webCardHtml":"\u003cp\u003e\u003c/p\u003e\u003cul\u003e\n  \u003cli\u003ePC platform sales hit 5,604 billion won (up 155.1%), the first time the segment passed 5,000 billion won in a quarter.\u003c/li\u003e\n  \u003cli\u003eMobile sales rose 5.5% to 4,510 billion won, with both PUBG MOBILE and BATTLEGROUNDS MOBILE INDIA (BGMI) growing steadily.\u003c/li\u003e\n  \u003cli\u003eConsole sales climbed 143.3% to 233 billion won, and the \u0026#34;other\u0026#34; category jumped 5,010.6% to 2,550 billion won.\u003c/li\u003e\n  \u003cli\u003eThe Subnautica IP, including Subnautica and Subnautica: Below Zero, posted first-half sales the company did not disclose in full.\u003c/li\u003e\n  \u003cli\u003eKRAFTON completed 300 billion won in share buybacks and 99.6 billion won in capital reduction dividends in the first half of 2026, and retired 336.2 billion won in treasury shares.\u003c/li\u003e\n  \u003cli\u003ePUBG MOBILE\u0026#39;s UGC ecosystem, built on the World of Wonder (WoW) feature introduced in 2023, will expand to include maps based on NARUTO and Spider-Man, with a new WOW token currency for in-map purchases and creator rewards.\u003c/li\u003e\n  \u003cli\u003eKRAFTON ran its first global brand campaign in Japan from July 20 to 26, screening 16 titles on six large digital signs around Shibuya Crossing, including MIMESIS, PUBG: BATTLEGROUNDS, and inZOI.\u003c/li\u003e\n  \u003cli\u003eMIMESIS, developed by studio ReLU Games, is an AI-native four-player co-op horror game whose monsters mimic player movements and voices in real time; it won an Award for Excellence in the game design category at CEDEC AWARDS 2026.\u003c/li\u003e\n  \u003cli\u003eMIMESIS passed 1 million cumulative sales 50 days after early access began in October 2025, and 2 million after a June 2026 update, with related video content totaling about 10.34 million hours watched.\u003c/li\u003e\n  \u003cli\u003eThe campaign also included footage of the PUBG MOBILE collaboration with NARUTO -ナルト- 疾風伝, and runs through August 2.\u003c/li\u003e\n\u003c/ul\u003e\u003cp\u003e\u003c/p\u003e","blueskyPost":"Subnautica 2 hit 5 million copies in 22 days of early access, and KRAFTON's Q2 sales jumped 94.9% year-on-year. The PUBG IP still grew 25%.","twitterPost":"KRAFTON's Q2 2026: record sales, PUBG up 25%, Subnautica 2 a hit. Five new titles coming at gamescom, including a fresh PUBG project.","threadsPost":null,"newsletterBlurb":"KRAFTON posted record Q2 results, with sales up 94.9% year-on-year, driven by Subnautica 2's 5 million copies in 22 days and PUBG's 25% growth. The company will unveil five new titles at gamescom 2026, including a new PUBG IP project.","attributionJson":"[{\"source\":\"4Gamer.net\",\"url\":\"https://www.4gamer.net/games/848/G084886/20260729043/\",\"title\":\"'Subnautica 2' surpasses 5 million copies in 22 days since early access launch. KRAFTON's Q2 2026 sales up 94.9% year-on-year\"},{\"source\":\"4Gamer.net\",\"url\":\"https://www.4gamer.net/games/898/G089803/20260729059/\",\"title\":\"KRAFTON，日本で初のグローバルブランドキャンペーンを展開\"},{\"source\":\"ASCII.jp\",\"url\":\"https://ascii.jp/elem/000/004/423/4423244/?rss\",\"title\":\"KRAFTON、2026年第2四半期の業績を発表\"}]","lintFlagsJson":null,"lintHits":0,"costUsd":0,"inputTokens":15646,"outputTokens":1790,"status":"published","repairAttempts":0,"nextRepairAt":null,"factsAttemptedAt":1785697066,"createdAt":"2026-08-02T18:04:23.000Z","publishedAt":"2026-08-02T18:37:23.000Z","updatedAt":"2026-08-02T18:04:23.000Z"},"cluster":{"id":"c_e880a1c2299224819fb231d6","canonicalTitle":"KRAFTON、2026年第2四半期の業績を発表","representativeArticleId":"a_19ddbc0118093069aca1b96d","sourceCount":2,"writtenSourceCount":2,"writeAttempts":0,"isSolo":false,"entitiesJson":"{\"anime_titles\":[],\"manga_titles\":[],\"work_titles\":[\"Subnautica 2\"],\"studios\":[\"KRAFTON\"],\"people\":[],\"type\":\"business\",\"domain\":\"games\",\"is_roundup\":false}","contentType":"news","status":"published","firstSeenAt":"2026-07-29T07:00:00.000Z","lastSeenAt":"2026-07-29T11:25:57.000Z","updatedAt":"2026-08-02T18:37:28.000Z"},"attribution":[{"source":"4Gamer.net","url":"https://www.4gamer.net/games/898/G089803/20260729059/","title":"KRAFTON，日本で初のグローバルブランドキャンペーンを展開"},{"source":"ASCII.jp","url":"https://ascii.jp/elem/000/004/423/4423244/?rss","title":"KRAFTON、2026年第2四半期の業績を発表"}],"entities":{"anime_titles":[],"manga_titles":[],"work_titles":["Subnautica 2"],"studios":["KRAFTON"],"people":[],"type":"business","domain":"games","is_roundup":false},"keyFacts":["KRAFTON's Q2 2026 sales were 1.2902 trillion won (about 147.86 billion yen), up 94.9% year-on-year, and operating profit was about 47.09 billion yen, up 67.0%.","Subnautica 2 surpassed 5 million cumulative sales in 22 days since its early access launch in May 2026.","PUBG franchise sales rose 25% year-on-year in Q2 2026.","KRAFTON will exhibit five new titles at gamescom 2026 in August, targeting release by 2027.","PC platform sales in Q2 2026 were 5,604 billion won, up 155.1% year-on-year."]}