{"rewrite":{"id":"r_271d3cd7e78855a784f1db4f","clusterId":"c_6b97e7a523bb9208f5c9486b","slug":"kodansha-and-dentsu-open-americas-brand-deals-for-three-titles","model":"deepseek-v4-1-flash","headline":"Kodansha And Dentsu Open Americas Brand Deals For Three Titles","summary":"Kodansha and Dentsu have signed a partnership that gives marketers across the Americas access to three of the publisher's anime and manga properties: Attack on Titan, Ghost in the Shell, and Blue Lock. Dentsu is the primary contact for brands that want to use the Kodansha-owned intellectual property in advertising campaigns, sponsorships, promotional work, and fan events across the region. Cartoon Brew reported the agreement on September 24, 2026. OtakuKart Anime followed on September 25, 2026, describing the three franchises as globally recognized and framing the deal as a route to advertising campaigns and fan-focused experiences in the Americas. The arrangement covers promotional use of Kodansha IP. It does not name specific partner brands, campaign dates, or the terms of the agreement. The three titles are the only Kodansha properties the reports name.","whyItMatters":"Kodansha is routing Americas licensing through a single agency contact rather than handling brand inquiries title by title, which puts three separate franchises behind one sales desk.","webCardHtml":"\u003cp\u003eUnder the deal, Dentsu fields inquiries from marketers who want Kodansha-owned characters and titles in campaigns. Cartoon Brew lists sponsorships, promotional campaigns, and fan events as the routes the agreement opens for advertisers. The three works named in both reports are Attack on Titan, Ghost in the Shell, and Blue Lock, which sit in the publisher\u0026#39;s manga catalog and in anime adaptations.\u003c/p\u003e\u003cp\u003eNeither report names a specific advertiser, a launch campaign, or financial terms. The two accounts also frame the announcement differently: Cartoon Brew leads with the access advertisers get, while OtakuKart Anime leads with the Kodansha and Dentsu partnership itself and describes the three franchises as globally recognized. Both point to the same regional scope, the Americas, and the same three properties. Nothing in either report says the agreement is limited to those titles, and no source gives a start date for campaigns.\u003c/p\u003e","blueskyPost":"Dentsu handles brand inquiries for Attack on Titan, Ghost in the Shell, and Blue Lock, but no partner brands, campaign dates, or terms are named. The deal is a framework, not a campaign.","twitterPost":"Dentsu is the contact for Attack on Titan, Ghost in the Shell, and Blue Lock brand deals. No brands or terms are named yet.","threadsPost":"Kodansha and Dentsu named Attack on Titan, Ghost in the Shell, and Blue Lock as open to Americas brand deals, but no partner brands, campaign dates, or terms appear in the reports. The announcement is the inventory; the campaigns are still unbuilt.","newsletterBlurb":"Kodansha and Dentsu have a new arrangement that lets brands in the Americas use Attack on Titan, Ghost in the Shell, and Blue Lock in campaigns. Dentsu handles the inquiries. No advertisers or terms have been named.","attributionJson":"[{\"source\":\"Cartoon Brew\",\"url\":\"https://www.cartoonbrew.com/business/kodansha-dentsu-attack-on-titan-ghost-in-the-shell-brand-partnership-267025.html\",\"title\":\"'Attack On Titan,' 'Ghost In The Shell,' And 'Blue Lock' Open To Brand Partnerships Across The Americas\"},{\"source\":\"OtakuKart Anime\",\"url\":\"https://otakukart.com/kodansha-partners-with-dentsu-to-expand-attack-on-titan-ghost-in-the-shell-and-blue-lock-brand-collaborations-across-the-americas/\",\"title\":\"Kodansha Partners With Dentsu to Expand Attack on Titan, Ghost in the Shell and Blue Lock Brand Collaborations Across the Americas\"}]","lintFlagsJson":null,"lintHits":0,"costUsd":0,"inputTokens":5052,"outputTokens":926,"status":"published","repairAttempts":0,"nextRepairAt":null,"factsAttemptedAt":1790330361,"createdAt":"2026-09-25T09:53:40.000Z","publishedAt":"2026-09-25T09:58:20.000Z","updatedAt":"2026-09-25T09:58:20.000Z"},"cluster":{"id":"c_6b97e7a523bb9208f5c9486b","canonicalTitle":"‘Attack On Titan,’ ‘Ghost In The Shell,’ And ‘Blue Lock’ Open To Brand Partnerships Across The Americas","representativeArticleId":"a_c1885f253f765f14be91f340","sourceCount":2,"writtenSourceCount":2,"writeAttempts":0,"isSolo":false,"entitiesJson":"{\"anime_titles\":[\"Attack on Titan\",\"Ghost in the Shell\",\"Blue Lock\"],\"manga_titles\":[\"Attack on Titan\",\"Ghost in the Shell\",\"Blue Lock\"],\"work_titles\":[],\"studios\":[\"Kodansha\",\"Dentsu\"],\"people\":[],\"type\":\"business\",\"domain\":\"industry\",\"is_roundup\":false}","contentType":"news","status":"published","firstSeenAt":"2026-09-24T13:12:57.000Z","lastSeenAt":"2026-09-25T08:05:51.000Z","updatedAt":"2026-09-25T09:58:20.000Z"},"attribution":[{"source":"Cartoon Brew","url":"https://www.cartoonbrew.com/business/kodansha-dentsu-attack-on-titan-ghost-in-the-shell-brand-partnership-267025.html","title":"‘Attack On Titan,’ ‘Ghost In The Shell,’ And ‘Blue Lock’ Open To Brand Partnerships Across The Americas"},{"source":"OtakuKart Anime","url":"https://otakukart.com/kodansha-partners-with-dentsu-to-expand-attack-on-titan-ghost-in-the-shell-and-blue-lock-brand-collaborations-across-the-americas/","title":"Kodansha Partners With Dentsu to Expand Attack on Titan, Ghost in the Shell and Blue Lock Brand Collaborations Across the Americas"}],"entities":{"anime_titles":["Attack on Titan","Ghost in the Shell","Blue Lock"],"manga_titles":["Attack on Titan","Ghost in the Shell","Blue Lock"],"work_titles":[],"studios":["Kodansha","Dentsu"],"people":[],"type":"business","domain":"industry","is_roundup":false},"keyFacts":["Kodansha and Dentsu signed a partnership covering brand use of Kodansha anime and manga properties across the Americas.","The properties named in the reports are Attack on Titan, Ghost in the Shell, and Blue Lock.","Dentsu is the primary contact for marketers seeking to use Kodansha-owned intellectual property in the Americas.","Cartoon Brew reported the agreement on September 24, 2026, and OtakuKart Anime reported it on September 25, 2026.","The agreement covers sponsorships, promotional campaigns, and fan events, with no partner brands or financial terms named."]}