{"rewrite":{"id":"r_a462093a4419eca20ea3ae66","clusterId":"c_6f5f15dc5df02a771db4b1ed","slug":"kazuya-kamenashi-and-asahi-breweries-jointly-develop-kame-beer","model":"deepseek-v4-flash","headline":"Kazuya Kamenashi and Asahi Breweries Jointly Develop Kame Beer","summary":"Kazuya Kamenashi and Asahi Breweries are jointly developing a beer called Kame Beer. A behind-the-scenes video of the development process will be released on Kamenashi's YouTube channel on June 22. The project is handled by Asahi's experimental sales site Asahi Kuso Kaihatsukyoku, which previously released a limited collaboration beer with entertainer Egashira 2:50.","whyItMatters":"The collaboration marks Kamenashi's first major product development project since leaving STARTO ENTERTAINMENT and shifting focus to solo ventures.","webCardHtml":"\u003cp\u003eKazuya Kamenashi, former KAT-TUN member, is working with Asahi Breweries to create a new beer called Kame Beer. A video documenting the development process will premiere on Kamenashi\u0026#39;s YouTube channel on June 22. In the clip, Kamenashi tastes beer in a sommelier outfit and settles on the product concept. The project runs through Asahi\u0026#39;s experimental test sales site Asahi Kuso Kaihatsukyoku, which previously released a limited collaboration beer with entertainer Egashira 2:50 in September 2025. That beer, Asahi EGA BEER, generated enough buzz that its sales channels were expanded nationwide in June 2026.\u003c/p\u003e","blueskyPost":"Asahi's experimental sales arm Asahi Kuso Kaihatsukyoku handled the project, same unit that previously released a limited beer with entertainer Egashira 2:50.","twitterPost":"Asahi's experimental unit Asahi Kuso Kaihatsukyoku, which previously worked with Egashira 2:50, handled the Kame Beer development.","threadsPost":"Kame Beer is Asahi's second project with its experimental sales unit Asahi Kuso Kaihatsukyoku, following a limited collaboration with entertainer Egashira 2:50. The unit seems to be testing celebrity-driven product development as a repeatable model.","newsletterBlurb":"Kazuya Kamenashi and Asahi Breweries are jointly developing a new beer called Kame Beer. A video of the development process will be released on Kamenashi's YouTube channel on June 22. The project is handled by Asahi's experimental sales site Asahi Kuso Kaihatsukyoku.","attributionJson":"[{\"source\":\"KAI-YOU\",\"url\":\"https://kai-you.net/article/95750\",\"title\":\"Asahi and Kazuya Kamenashi Jointly Develop New Beer, Share Product Development Process on YouTube\"}]","lintFlagsJson":null,"lintHits":0,"costUsd":0,"inputTokens":3995,"outputTokens":585,"status":"published","repairAttempts":0,"nextRepairAt":null,"factsAttemptedAt":1782121470,"createdAt":"2026-06-22T09:37:40.000Z","publishedAt":"2026-06-22T09:40:24.000Z","updatedAt":"2026-06-22T09:40:24.000Z"},"cluster":{"id":"c_6f5f15dc5df02a771db4b1ed","canonicalTitle":"アサヒ×亀梨和也、新ビールを共同開発　YouTubeで商品開発の様子を発信","representativeArticleId":"a_bd8944c8a161fcdb592986b5","sourceCount":1,"writtenSourceCount":1,"writeAttempts":0,"isSolo":true,"entitiesJson":"{\"anime_titles\":[],\"manga_titles\":[],\"work_titles\":[\"KAME BEER\"],\"studios\":[],\"people\":[\"亀梨和也\"],\"type\":\"news\",\"domain\":\"other\",\"is_roundup\":false}","contentType":"news","status":"published","firstSeenAt":"2026-06-22T09:00:00.000Z","lastSeenAt":"2026-06-22T09:00:00.000Z","updatedAt":"2026-06-22T09:40:25.000Z"},"attribution":[{"source":"KAI-YOU","url":"https://kai-you.net/article/95750","title":"アサヒ×亀梨和也、新ビールを共同開発　YouTubeで商品開発の様子を発信"}],"entities":{"anime_titles":[],"manga_titles":[],"work_titles":["KAME BEER"],"studios":[],"people":["亀梨和也"],"type":"news","domain":"other","is_roundup":false},"keyFacts":["Kazuya Kamenashi and Asahi Breweries are jointly developing a beer called Kame Beer.","A behind-the-scenes video of the development process will be released on Kamenashi's YouTube channel on June 22.","The project is handled by Asahi's experimental sales site Asahi Kuso Kaihatsukyoku, which previously released a limited collaboration beer with entertainer Egashira 2:50 in September 2025.","Asahi EGA BEER, the collaboration with Egashira 2:50, had its sales channels expanded nationwide in June 2026.","The collaboration marks Kamenashi's first major product development project since leaving STARTO ENTERTAINMENT."]}