{"rewrite":{"id":"r_938118b9c8e4ad5e0cabc984","clusterId":"c_f7705c16904acbfd458960f9","slug":"kakao-piccoma-opens-bl-e-bookstore-lulumiru-with-pairing-search","model":"deepseek-v4-1-flash","headline":"Kakao Piccoma Opens BL E-Bookstore Lulumiru With Pairing Search","summary":"Kakao Piccoma opened Lulumiru, an e-bookstore carrying only Boys' Love works, on Thursday, November 5, 2026. The service runs in smartphone, tablet, and PC browsers, with free membership and per-title purchases. Search can be filtered by top and bottom character traits and by work tags, including tags a reader wants excluded. New members who register by November 30 receive a 50 percent off coupon usable any number of times through December 31.","whyItMatters":"A store built around pairing tags and tag exclusion treats BL readers' stated preferences as the browse structure itself, which is a narrower bet than the general manga storefronts Kakao Piccoma already runs.","webCardHtml":"\u003cp\u003eMembership is free and titles are bought individually, so Lulumiru is not a subscription tier added to Piccoma. The pairing search returns a match percentage for each work and shows introductions of the top and bottom characters, which lets a reader start from the kind of couple they want rather than from a title.\u003c/p\u003e\u003cp\u003eThe tag search covers relationship and style or atmosphere categories, and readers can set tags they dislike as exclusions. Under News, the store plans campaign information and author interview articles, and it carries a review feature with empathy reactions. A lineup of Korean and Chinese BL is exclusive to Lulumiru, and some works are free to read, with the eligible titles changing by period.\u003c/p\u003e","blueskyPost":"Kakao Piccoma built Lulumiru's search around excluding tags a reader dislikes, a purchase filter competitors don't offer. The store trades browsing serendipity for precision.","twitterPost":"Kakao Piccoma's Lulumiru filters by pairing roles and excluded tags. The store trades discovery for precision.","threadsPost":"Kakao Piccoma's Lulumiru filters search by top and bottom traits and lets readers exclude tags they dislike. That exclusion filter treats avoidance as a purchase feature, which most e-bookstores leave readers to manage alone.","newsletterBlurb":"Kakao Piccoma opened Lulumiru on November 5, an e-bookstore that carries only BL titles and runs in phone, tablet, and PC browsers. Its search lets readers pick top and bottom character traits, shows a match percentage, and excludes tags they dislike. New members who register by November 30 get a 50 percent off coupon usable any number of times until December 31.","attributionJson":"[{\"source\":\"Nijimen\",\"url\":\"https://nijimen.kusuguru.co.jp/topics/649553\",\"title\":\"BL-specialized e-bookstore \\\"Lulumiru\\\" opens November 5! Features top×bottom search and search that excludes disliked tags, plus 50% OFF coupon for all works\"}]","lintFlagsJson":null,"lintHits":0,"costUsd":0,"inputTokens":5556,"outputTokens":785,"status":"published","repairAttempts":0,"nextRepairAt":null,"factsAttemptedAt":1793875803,"createdAt":"2026-11-05T10:45:54.000Z","publishedAt":"2026-11-05T10:48:55.000Z","updatedAt":"2026-11-05T10:48:55.000Z"},"cluster":{"id":"c_f7705c16904acbfd458960f9","canonicalTitle":"BL専門電子書店「ルルミル」が11月5日オープン！攻め×受け検索や苦手タグを除外できる検索を搭載、全作品50%OFFクーポンも","representativeArticleId":"a_f378c6ed7160f3e5fde98f42","sourceCount":1,"writtenSourceCount":1,"writeAttempts":0,"isSolo":true,"entitiesJson":"{\"anime_titles\":[],\"manga_titles\":[],\"work_titles\":[],\"studios\":[],\"people\":[],\"type\":\"business\",\"domain\":\"industry\",\"is_roundup\":false}","contentType":"news","status":"published","firstSeenAt":"2026-11-05T10:10:54.000Z","lastSeenAt":"2026-11-05T10:10:54.000Z","updatedAt":"2026-11-05T10:48:53.000Z"},"attribution":[{"source":"Nijimen","url":"https://nijimen.kusuguru.co.jp/topics/649553","title":"BL専門電子書店「ルルミル」が11月5日オープン！攻め×受け検索や苦手タグを除外できる検索を搭載、全作品50%OFFクーポンも"}],"entities":{"anime_titles":[],"manga_titles":[],"work_titles":[],"studios":[],"people":[],"type":"business","domain":"industry","is_roundup":false},"keyFacts":["Kakao Piccoma opened the BL-only e-bookstore Lulumiru on Thursday, November 5, 2026.","Lulumiru runs in web browsers on smartphones, tablets, and PCs, with free membership and per-title purchases.","Top and bottom search returns a 100 percent match rating and shows introductions of both characters.","New members who register by Monday, November 30, 2026 receive a 50 percent off coupon valid for all works.","The coupon can be used any number of times until Thursday, December 31, 2026."],"pageLinks":{"healthSlugs":[],"storySlugs":[],"entities":[],"stories":[],"entitiesOk":true,"storiesOk":true}}