{"rewrite":{"id":"r_fb7ac8212dcff81e5fc1049b","clusterId":"c_765d4839d931f17894015125","slug":"jason-schreier-says-nintendo-direct-did-not-kill-e3","model":"deepseek-v4-flash","headline":"Jason Schreier Says Nintendo Direct Did Not Kill E3","summary":"Bloomberg journalist Jason Schreier released a video arguing that Nintendo's Direct presentations did not cause E3's end. He says the real cause was the decline of retail, which had been E3's core B2B function since the 1990s. E3 held its last online edition in 2021 and was formally terminated in 2023.","whyItMatters":"The piece reframes a common narrative-that Nintendo's shift to its own showcase killed E3-as a misunderstanding, pointing instead to the structural decline of physical retail as the event's true cause of death.","webCardHtml":"\u003cp\u003eBloomberg journalist Jason Schreier released a video on June 11 titled \u0026#39;The Real Reason E3 Died,\u0026#39; pushing back against the idea that Nintendo Direct killed the trade show. Schreier, who has covered the industry since 2010, called that a \u0026#39;misunderstanding.\u0026#39; He argued that E3 was originally a B2B event where game makers pitched holiday-season titles to retailers. As digital sales overtook physical retail in the 2010s, that core function eroded. E3 held its last online edition in 2021 and was formally terminated in 2023. Nintendo started its Direct format in 2011, but Schreier said the show still had a major role even after that shift. The real cause, he said, was the decline of retailers, not Nintendo\u0026#39;s presentation platform.\u003c/p\u003e","blueskyPost":"Schreier pins E3's death on the collapse of its retail trade show function, not on Nintendo Direct. The shift from physical distribution to digital storefronts made E3 irrelevant before streaming ever did.","twitterPost":"Schreier: E3 died because retail collapsed, not because of Nintendo Direct. The B2B function evaporated before streaming.","threadsPost":"Schreier argues E3's end was sealed by the decline of retail, not by Nintendo Direct. E3 was built as a trade show for brick-and-mortar buyers. When digital distribution took over, that core function disappeared. Nintendo Direct just happened to arrive at the same time.","newsletterBlurb":"Bloomberg journalist Jason Schreier released a video arguing that Nintendo's Direct presentations did not cause E3's end. He says the real cause was the decline of retail, which had been E3's core B2B function since the 1990s. E3 held its last online edition in 2021 and was formally terminated in 2023.","attributionJson":"[{\"source\":\"Automaton\",\"url\":\"https://automaton-media.com/articles/newsjp/e3-20260611-449274/\",\"title\":\"Industry Journalist Asserts That E3's End Was Not Caused by Nintendo Direct; E3's 'Death' Began Before COVID-19\"}]","lintFlagsJson":null,"lintHits":0,"costUsd":0,"inputTokens":4239,"outputTokens":592,"status":"published","repairAttempts":0,"nextRepairAt":null,"factsAttemptedAt":1781173061,"createdAt":"2026-06-11T10:12:57.000Z","publishedAt":"2026-06-11T10:15:33.000Z","updatedAt":"2026-06-11T10:15:33.000Z"},"cluster":{"id":"c_765d4839d931f17894015125","canonicalTitle":"「E3が終了したのはNintendo Directのせいじゃない」と業界ジャーナリストが断言。コロナ前から始まっていた、E3の“死”","representativeArticleId":"a_70cb67553d08a78f5d54edea","sourceCount":1,"writtenSourceCount":1,"writeAttempts":0,"isSolo":true,"entitiesJson":"{\"anime_titles\":[],\"manga_titles\":[],\"work_titles\":[],\"studios\":[],\"people\":[\"Jason Schreier\"],\"type\":\"news\",\"domain\":\"industry\",\"is_roundup\":false}","contentType":"news","status":"published","firstSeenAt":"2026-06-11T09:31:11.000Z","lastSeenAt":"2026-06-11T09:31:11.000Z","updatedAt":"2026-06-11T10:15:33.000Z"},"attribution":[{"source":"Automaton","url":"https://automaton-media.com/articles/newsjp/e3-20260611-449274/","title":"「E3が終了したのはNintendo Directのせいじゃない」と業界ジャーナリストが断言。コロナ前から始まっていた、E3の“死”"}],"entities":{"anime_titles":[],"manga_titles":[],"work_titles":[],"studios":[],"people":["Jason Schreier"],"type":"news","domain":"industry","is_roundup":false},"keyFacts":["Bloomberg journalist Jason Schreier released a video on June 11 titled 'The Real Reason E3 Died.'","Schreier argued that E3's original B2B function of pitching games to retailers declined as digital sales overtook physical retail in the 2010s.","E3 held its last online edition in 2021 and was formally terminated in 2023.","Nintendo started its Direct format in 2011, but Schreier said the show still had a major role after that shift.","Schreier called the idea that Nintendo Direct killed E3 a 'misunderstanding.'"]}