{"rewrite":{"id":"r_0743ede3b61c282d512b9fdc","clusterId":"c_42939d4640c201e2fdf13512","slug":"japan-s-anime-market-reaches-record-28-2-billion-as-home-sales-surge","model":"deepseek-v4-1-flash","headline":"Japan Anime Market Hits Record 4.45 Trillion Yen in 2025","summary":"The Association of Japanese Animations presented preliminary figures from its Anime Industry Report at TIFFCOM in Tokyo, putting the global anime market at a record 4.45 trillion yen (about $28.2 billion) in 2025, up 15.8% from the previous year. Domestic revenue rose 14.1% to 1.91 trillion yen (about $12.1 billion), while overseas revenue climbed 17.2% to 2.54 trillion yen (about $16.1 billion). Overseas spending accounted for 57.1% of the total, up from 56.5%. Revenue returning directly to animation studios reached a record 505.5 billion yen (about $3.2 billion), an 8.4% increase. Overseas business made up 27.9% of studio revenue, up from 25.5%, as more production companies take equity positions in their works and retain intellectual property. Report editor Masahiro Hasegawa said studios holding and managing their own rights is growing year by year. The AJA will publish the full Anime Industry Report 2026 in December.","whyItMatters":"The record total came from strong growth at home and abroad at once, breaking the recent pattern of a sluggish Japanese market alongside faster overseas sales, but studio revenue is still only 11% to 13% of the broader market, so the headline figure does not by itself resolve animator pay concerns.","webCardHtml":"\u003cp\u003eThe preliminary figures were presented at TIFFCOM, the market attached to the Tokyo International Film Festival. The AJA counts television, film, home video and streaming revenue alongside merchandising, music, events, concerts and overseas licensing in the broad total.\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eGrowth rate: 15.8% edged past the 15.7% posted in 2024, a record pace.\u003c/li\u003e\n\u003cli\u003eDomestic turnaround: local growth was 4.6% in 2024, while overseas growth slowed from 26% that year.\u003c/li\u003e\n\u003cli\u003eOverseas lead: international spending has topped the home market for three consecutive years, and the gap has widened each year since 2023.\u003c/li\u003e\n\u003cli\u003eStudio split: domestic contracts brought studios 364.7 billion yen, or 72.1% of studio income, against 140.8 billion yen from foreign contracts.\u003c/li\u003e\n\u003cli\u003eBox office: Demon Slayer: Infinity Castle earned nearly $800 million worldwide, and Chainsaw Man: Reze Arc, produced entirely by MAPPA outside the production committee structure, took over $190 million.\u003c/li\u003e\n\u003cli\u003eIMDb: anime accounts for 100 of the 300 most-voted TV series, with nine in the top 20, led by Attack on Titan at 726,000 votes.\u003c/li\u003e\n\u003cli\u003eGovernment target: 20 trillion yen in overseas content sales by 2033, with anime tasked with 6 trillion yen.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eHasegawa said studios do not always deal directly with international partners, which keeps their overseas share relatively low. \u0026#34;Just last week, I saw a report that a Japanese anime was No. 2 globally,\u0026#34; he said. \u0026#34;I believe the breakthrough has truly been achieved.\u0026#34; AJA president Kazuko Ishikawa, who also heads Nippon Animation, opened the session: \u0026#34;Above all, it is essential that we build a better environment in which the creators who make the works, and everyone involved in production management, can devote themselves to creating with peace of mind.\u0026#34;\u003c/p\u003e","blueskyPost":"Overseas revenue is now 57.1% of the total, but only 27.9% of studio revenue. Masahiro Hasegawa points to studios holding their own rights as the lever that narrows that gap.","twitterPost":"Overseas is 57.1% of the market but 27.9% of studio revenue. Rights ownership is where that gap closes.","threadsPost":"Overseas spending is 57.1% of the 4.45 trillion yen total, yet only 27.9% of what reaches studios. Masahiro Hasegawa says studios holding and managing their own rights grows year by year, which is the part of the report that changes who gets paid.","newsletterBlurb":"The Association of Japanese Animations puts the 2025 global anime market at a record 4.45 trillion yen, with overseas spending now 57.1% of the total. Studio revenue also reached a record, but it remains between 11% and 13% of the broader market. The full Anime Industry Report 2026 follows in December.","attributionJson":"[{\"source\":\"Anime News Network\",\"url\":\"https://www.animenewsnetwork.com/news/2026-10-30/anime-market-grew-15.8-percent-to-record-4.45-trillion-yen-in-2025/.243366\",\"title\":\"Anime Market Grew 15.8% to Record 4.45 Trillion Yen in 2025\"},{\"source\":\"Variety Anime\",\"url\":\"https://variety.com/2026/film/markets-festivals/japan-anime-market-record-28-billion-local-sales-surge-1236934838/\",\"title\":\"Japan's Anime Market Hits Record $28.2 Billion as Local Sales Surge\"},{\"source\":\"Animehunch\",\"url\":\"https://animehunch.com/anime-industry-4-trillion-yen-overseas-market-over-50-percent/\",\"title\":\"Anime Industry Hits Record 4 Trillion Yen; Overseas Market Accounts For More Than Half The Revenue\"}]","lintFlagsJson":null,"lintHits":0,"costUsd":0,"inputTokens":13697,"outputTokens":7713,"status":"published","repairAttempts":0,"nextRepairAt":null,"factsAttemptedAt":1793342967,"createdAt":"2026-10-30T06:44:04.000Z","publishedAt":"2026-10-30T06:48:25.000Z","updatedAt":"2026-10-30T15:18:57.000Z"},"cluster":{"id":"c_42939d4640c201e2fdf13512","canonicalTitle":"Japan’s Anime Market Hits Record $28.2 Billion as Local Sales Surge","representativeArticleId":"a_d8e6cfd0877f33d58b706c2c","sourceCount":3,"writtenSourceCount":3,"writeAttempts":0,"isSolo":false,"entitiesJson":"{\"anime_titles\":[],\"manga_titles\":[],\"work_titles\":[],\"studios\":[],\"people\":[],\"type\":\"business\",\"domain\":\"industry\",\"is_roundup\":false}","contentType":"news","status":"written","firstSeenAt":"2026-10-30T06:02:57.000Z","lastSeenAt":"2026-10-30T14:45:00.000Z","updatedAt":"2026-10-30T15:18:57.000Z"},"attribution":[{"source":"Anime News Network","url":"https://www.animenewsnetwork.com/news/2026-10-30/anime-market-grew-15.8-percent-to-record-4.45-trillion-yen-in-2025/.243366","title":"News\nAnime Market Grew 15.8% to Record 4.45 Trillion Yen in 2025"},{"source":"Variety Anime","url":"https://variety.com/2026/film/markets-festivals/japan-anime-market-record-28-billion-local-sales-surge-1236934838/","title":"Japan’s Anime Market Hits Record $28.2 Billion as Local Sales Surge"},{"source":"Animehunch","url":"https://animehunch.com/anime-industry-4-trillion-yen-overseas-market-over-50-percent/","title":"Anime Industry Hits Record 4 Trillion Yen; Overseas Market Accounts For More Than Half The Revenue"}],"entities":{"anime_titles":[],"manga_titles":[],"work_titles":[],"studios":[],"people":[],"type":"business","domain":"industry","is_roundup":false},"keyFacts":["The Association of Japanese Animations reported the global anime market reached a record 4.45 trillion yen, about $28.2 billion, in 2025, up 15.8%.","Domestic anime revenue in Japan rose 14.1% to 1.91 trillion yen in 2025, while overseas revenue rose 17.2% to 2.54 trillion yen.","Overseas spending accounted for 57.1% of the global anime market in 2025, up from 56.5% the previous year.","Anime studio revenue reached a record 505.5 billion yen in 2025, an 8.4% increase, with overseas business at 27.9% of that total.","The Association of Japanese Animations will publish the full Anime Industry Report 2026 in December."],"pageLinks":{"healthSlugs":[],"storySlugs":[],"entities":[],"stories":[],"entitiesOk":true,"storiesOk":true}}