{"rewrite":{"id":"r_21f1e4752e77262ea0bfa851","clusterId":"c_92c6a68c6613b5de848e78a5","slug":"horipro-digital-launches-video-label-code-xxxx","model":"deepseek-v4-flash","headline":"HoriPro Digital Launches Video Label CODE XXXX","summary":"HoriPro Digital Entertainment announced on May 29, 2026, the launch of a video production business and a new label, CODE XXXX. The label aims to reinterpret 1990s content for the Reiwa era, focusing on story-driven video for smartphones. Projects underway include horror works OLD ROOTS and Mimei Theater, and the short film channel Suki, Soredake.","whyItMatters":"A major talent agency's digital arm is making a full-scale push into original narrative video, betting that smartphone users want immersive stories rather than short-form clips.","webCardHtml":"\u003cp\u003eHoriPro Digital Entertainment, the digital division of the HoriPro talent agency, has formally entered the video production business with a new label called CODE XXXX. The label's concept is 'Turn your smartphone into a theater,' targeting viewers who want deep narrative content on mobile devices rather than short-form videos. CODE XXXX plans to reinterpret high-quality content centered on the 1990s for the Reiwa era. The name CODE refers to deciphering the essence of works and eras, while XXXX is a variable field meant to allow different interpretations per project.\u003c/p\u003e\u003cp\u003eThree projects are already in development: the horror projects OLD ROOTS and Mimei Theater, which reframe ancient fears from a modern perspective, and the short film channel Suki, Soredake. HoriPro Digital brings SNS marketing expertise and access to the agency's talent roster, including several influencers with over 2 million total followers and Japan's top female TikTok talent by follower count.\u003c/p\u003e","blueskyPost":"CODE XXXX's focus on 1990s content for smartphone video is a bet that Reiwa audiences want short-form nostalgia filtered through modern horror and drama.","twitterPost":"CODE XXXX bets 1990s nostalgia works in smartphone-length horror and drama for Reiwa viewers.","threadsPost":"HoriPro Digital's CODE XXXX label is not a general video push. It targets smartphone-native audiences with 1990s-inspired horror and short films. The projects OLD ROOTS and Mimei Theater suggest a deliberate shift from talent management to story-driven production for vertical screens.","newsletterBlurb":"HoriPro Digital Entertainment has launched a video production business and a new label, CODE XXXX, focused on narrative content for smartphones. The label will reinterpret 1990s works for the Reiwa era. Three projects are already in development, including horror titles OLD ROOTS and Mimei Theater.","attributionJson":"[{\"source\":\"GameBusiness.jp\",\"url\":\"https://www.gamebusiness.jp/article/2026/06/05/27126.html\",\"title\":\"HoriPro Digital Fully Enters Video Production Business. New Label 'CODE XXXX' Launched\"}]","lintFlagsJson":null,"lintHits":0,"costUsd":0,"inputTokens":4166,"outputTokens":609,"status":"published","repairAttempts":0,"nextRepairAt":null,"factsAttemptedAt":1780628780,"createdAt":"2026-06-05T02:57:17.000Z","publishedAt":"2026-06-05T03:01:15.000Z","updatedAt":"2026-06-05T03:01:15.000Z"},"cluster":{"id":"c_92c6a68c6613b5de848e78a5","canonicalTitle":"ホリプロデジタル、映像制作事業に本格参入。新レーベル「CODE XXXX」始動","representativeArticleId":"a_14e30a063280f870dfa7a27d","sourceCount":1,"writtenSourceCount":1,"writeAttempts":0,"isSolo":true,"entitiesJson":"{\"anime_titles\":[],\"manga_titles\":[],\"work_titles\":[],\"studios\":[],\"people\":[],\"type\":\"announcement\",\"domain\":\"industry\",\"is_roundup\":false}","contentType":"news","status":"published","firstSeenAt":"2026-06-05T02:15:03.000Z","lastSeenAt":"2026-06-05T02:15:03.000Z","updatedAt":"2026-06-05T03:01:15.000Z"},"attribution":[{"source":"GameBusiness.jp","url":"https://www.gamebusiness.jp/article/2026/06/05/27126.html","title":"ホリプロデジタル、映像制作事業に本格参入。新レーベル「CODE XXXX」始動"}],"entities":{"anime_titles":[],"manga_titles":[],"work_titles":[],"studios":[],"people":[],"type":"announcement","domain":"industry","is_roundup":false},"keyFacts":["HoriPro Digital Entertainment launched a video production business and a new label, CODE XXXX, on May 29, 2026.","CODE XXXX aims to reinterpret 1990s content for the Reiwa era, focusing on story-driven video for smartphones.","Three projects are in development: horror works OLD ROOTS and Mimei Theater, and the short film channel Suki, Soredake.","HoriPro Digital has access to influencers with over 2 million total followers and Japan's top female TikTok talent by follower count."]}