{"rewrite":{"id":"r_fb2903ff14d225c52eed0247","clusterId":"c_7cf1755ffec605cef6c5bef1","slug":"hololive-talents-return-for-m-hold-em-poker-app-5th-anniversary","model":"deepseek-v4-flash","headline":"Hololive Talents Return for M Hold'Em Poker App 5th Anniversary","summary":"Sammy Corporation's mobile poker app \"m HOLD'EM\" will celebrate its 5th anniversary in July 2026 with a series of campaigns, including a tournament with prizes worth about 1 million yen and a live broadcast of the \"m HOLD'EM AWARD 2026.\" Hololive talents Usada Pekora, Takane Lui, Houshou Marine, and Yukihana Lamy return for a collaboration from June 29 to July 19, offering avatars and newly drawn full-voice stamps.","whyItMatters":"The return of four Hololive talents for the app's 5th anniversary signals a sustained cross-promotion strategy between VTuber agencies and mobile game platforms.","webCardHtml":"\u003cp\u003eSammy Corporation announced a series of 5th-anniversary campaigns for its smartphone Texas Hold\u0026#39;em poker app \u0026#34;m HOLD\u0026#39;EM,\u0026#34; which reaches the milestone in July 2026. A special poker tournament will offer total prizes worth approximately 1 million yen, including digital codes, hotel accommodation tickets for Hyatt Regency Incheon Paradise City in South Korea, and discount tickets for the PARADISE CITY POKER SERIES event. A live broadcast of \u0026#34;m HOLD\u0026#39;EM AWARD 2026\u0026#34; hosted by announcer Shohei Taguchi will recognize dedicated users on June 29.\u003c/p\u003e\u003cp\u003eThe collaboration with Hololive talents Usada Pekora, Takane Lui, Houshou Marine, and Yukihana Lamy returns for a three-week period from June 29 to July 19. During the collaboration, players can obtain avatars and newly drawn full-voice stamps. An event offering collaboration playing cards and original acrylic trophies will also run during the period. A login bonus campaign from June 29 to July 19 gives free diamonds, m points, and a 5th-anniversary title.\u003c/p\u003e","blueskyPost":"Hololive talents Usada Pekora, Takane Lui, Houshou Marine, and Yukihana Lamy return to m HOLD'EM for the poker app's 5th anniversary. Avatars and full-voice stamps available June 29-July 19.","twitterPost":"Hololive talents Usada Pekora, Takane Lui, Houshou Marine, and Yukihana Lamy return to m HOLD'EM for the poker app's 5th anniversary. Avatars and full-voice stamps available June 29-July 19.","threadsPost":null,"newsletterBlurb":"Sammy Corporation's m HOLD'EM poker app will celebrate its 5th anniversary with a tournament offering prizes worth about 1 million yen and a live awards broadcast. Hololive talents return for a three-week collaboration starting June 29.","attributionJson":"[{\"source\":\"PANORA\",\"url\":\"https://panora.tokyo/archives/146503\",\"title\":\"Hololive Talents and Poker App \\\"m HOLD'EM\\\" Collaboration Returns: Avatars, Newly Drawn \\u0026 Full-Voice Stamps Appear\"}]","lintFlagsJson":null,"lintHits":0,"costUsd":0,"inputTokens":4325,"outputTokens":701,"status":"published","repairAttempts":0,"nextRepairAt":null,"factsAttemptedAt":1782124354,"createdAt":"2026-06-22T10:21:57.000Z","publishedAt":"2026-06-22T10:25:24.000Z","updatedAt":"2026-06-22T10:25:24.000Z"},"cluster":{"id":"c_7cf1755ffec605cef6c5bef1","canonicalTitle":"ホロライブのタレントとポーカーアプリ「m HOLD’EM」のコラボが復刻　アバターや描き起こし\u0026フルボイスのスタンプが登場","representativeArticleId":"a_df32ebdfb4e63017612b4c75","sourceCount":1,"writtenSourceCount":1,"writeAttempts":0,"isSolo":true,"entitiesJson":"{\"anime_titles\":[],\"manga_titles\":[],\"work_titles\":[\"m HOLD'EM\"],\"studios\":[],\"people\":[],\"type\":\"announcement\",\"domain\":\"vtuber\",\"is_roundup\":false}","contentType":"news","status":"published","firstSeenAt":"2026-06-22T09:06:56.000Z","lastSeenAt":"2026-06-22T09:06:56.000Z","updatedAt":"2026-06-22T10:25:24.000Z"},"attribution":[{"source":"PANORA","url":"https://panora.tokyo/archives/146503","title":"ホロライブのタレントとポーカーアプリ「m HOLD’EM」のコラボが復刻　アバターや描き起こし\u0026フルボイスのスタンプが登場"}],"entities":{"anime_titles":[],"manga_titles":[],"work_titles":["m HOLD'EM"],"studios":[],"people":[],"type":"announcement","domain":"vtuber","is_roundup":false},"keyFacts":["Sammy Corporation's mobile poker app m HOLD'EM will celebrate its 5th anniversary in July 2026.","A special poker tournament will offer total prizes worth approximately 1 million yen, including hotel accommodation tickets for Hyatt Regency Incheon Paradise City in South Korea.","A live broadcast of m HOLD'EM AWARD 2026 hosted by announcer Shohei Taguchi will recognize dedicated users on June 29.","Hololive talents Usada Pekora, Takane Lui, Houshou Marine, and Yukihana Lamy return for a collaboration from June 29 to July 19, offering avatars and newly drawn full-voice stamps.","A login bonus campaign from June 29 to July 19 gives free diamonds, m points, and a 5th-anniversary title."]}