{"rewrite":{"id":"r_71e532412dd57af0e12b8096","clusterId":"c_9e8be290a6802bd0e335b03b","slug":"holistic-cures-launches-mirai-blowdry-bar-smart-dryer-in-october","model":"deepseek-v4-flash","headline":"Holistic Cures Launches MIRAI BlowDry BAR Smart Dryer in October","summary":"Holistic Cures is launching a new total beauty brand, MIRAI HOLISTIC Products, with its first product, the MIRAI BlowDry BAR smart dryer, releasing October 19 at hair salons nationwide for 46,200 yen. The dryer was designed by analyzing hairdresser blow-dry technique and includes a pro dry mode that adjusts temperature and airflow by hair length. It comes in Aurora White, Platinum Silver, and a limited Bronze Brown.","whyItMatters":"The company frames the BlowDry BAR as a redesign of the L-shaped dryer structure that has gone largely unchanged for roughly 100 years, betting that stylist technique can be rebuilt into a consumer device.","webCardHtml":"\u003cp\u003eThe launch follows a July 2026 rebranding at Holistic Cures, which adopted a new business vision and started drinking water and functional water operations. The MIRAIGEAR series, the brand\u0026#39;s core line, develops devices from hairstylist perspectives, with plans to extend into hair care goods, skincare, body care, and oral care.\u003c/p\u003e\u003cp\u003eThe BlowDry BAR was designed by analyzing blow-dry technique through science and physics, focusing on wind, heat and moisture, tension, and cuticle. Its two-pronged structure and concentrated airflow aim to reproduce the airflow direction and tension control a stylist uses. A pro dry mode adjusts temperature and airflow by hair length, drying in stages from low temperature to limit over-drying.\u003c/p\u003e\u003cp\u003eThe dryer weighs about 351 grams without the cord and 556 grams with it, runs on AC100-240V for overseas use, and comes in Aurora White, Platinum Silver, and a limited Bronze Brown.\u003c/p\u003e","blueskyPost":"Holistic Cures launches MIRAI HOLISTIC Products with the MIRAI BlowDry BAR smart dryer, out October 19 at salons nationwide for 46,200 yen. Designed around stylist blow-dry technique, with pro dry mode and three colorways.","twitterPost":"Holistic Cures' new brand MIRAI HOLISTIC Products debuts with the MIRAI BlowDry BAR smart dryer, October 19 at salons, 46,200 yen. Built from analysis of stylist blow-dry technique, with auto temperature and airflow control.","threadsPost":null,"newsletterBlurb":"Holistic Cures is launching a new total beauty brand, MIRAI HOLISTIC Products, with its first product, the MIRAI BlowDry BAR smart dryer, arriving October 19 at hair salons nationwide. Priced at 46,200 yen, the dryer was designed by analyzing hairdresser blow-dry technique and includes a pro dry mode that adjusts temperature and airflow by hair length.","attributionJson":"[{\"source\":\"ASCII.jp\",\"url\":\"https://ascii.jp/elem/000/004/433/4433025/?rss\",\"title\":\"Hair Dryer Evolves for the First Time in 100 Years: MIRAI BlowDry BAR Smart Dryer Is Born\"}]","lintFlagsJson":null,"lintHits":0,"costUsd":0,"inputTokens":6119,"outputTokens":4539,"status":"published","repairAttempts":0,"nextRepairAt":null,"factsAttemptedAt":1788838206,"createdAt":"2026-09-08T03:25:29.000Z","publishedAt":"2026-09-08T03:28:22.000Z","updatedAt":"2026-09-08T03:28:22.000Z"},"cluster":{"id":"c_9e8be290a6802bd0e335b03b","canonicalTitle":"“ドライヤーは、100年ぶりに進化する。”ミライ型スマートドライヤー「MIRAI BlowDry BAR（ミライ ブロードライバー）」誕生","representativeArticleId":"a_5ed72121886dbf1b42b18762","sourceCount":1,"writtenSourceCount":1,"writeAttempts":0,"isSolo":true,"entitiesJson":"{\"anime_titles\":[],\"manga_titles\":[],\"work_titles\":[\"MIRAI BlowDry BAR\"],\"studios\":[],\"people\":[],\"type\":\"announcement\",\"domain\":\"other\",\"is_roundup\":false}","contentType":"news","status":"published","firstSeenAt":"2026-09-08T01:00:00.000Z","lastSeenAt":"2026-09-08T01:00:00.000Z","updatedAt":"2026-09-08T03:28:20.000Z"},"attribution":[{"source":"ASCII.jp","url":"https://ascii.jp/elem/000/004/433/4433025/?rss","title":"“ドライヤーは、100年ぶりに進化する。”ミライ型スマートドライヤー「MIRAI BlowDry BAR（ミライ ブロードライバー）」誕生"}],"entities":{"anime_titles":[],"manga_titles":[],"work_titles":["MIRAI BlowDry BAR"],"studios":[],"people":[],"type":"announcement","domain":"other","is_roundup":false},"keyFacts":null}