{"rewrite":{"id":"r_e637c05c06361572fb77f694","clusterId":"c_874f3858e800fe7e35c562e9","slug":"hitsuji-no-iranai-makura-opens-second-tsunomaki-watame-collaboration","model":"deepseek-v4-1-flash","headline":"Hitsuji no Iranai Makura Opens Second Tsunomaki Watame Collaboration","summary":"MOON-X bedding brand Hitsuji no Iranai Makura started its second collaboration with hololive VTuber Tsunomaki Watame on Friday, November 6, 2026, running to December 25. Purchases of eligible products come with a limited pillow bag and can badge in two designs, one for November and one for December, and 100 buyers chosen by lottery receive a newly drawn acrylic panel.","whyItMatters":"The campaign leans on Watame's sheep motif and her role as the brand's official ambassador since June 6, 2026, pairing two illustration themes with voice and quiz content to carry the brand through the year-end and into 2027, the Year of the Sheep.","webCardHtml":"\u003cp\u003eThe campaign runs from Friday, November 6, 2026 at 20:00 to Friday, December 25, 2026 at 23:59. Two newly drawn illustrations split the period: a November design showing Watame as a shepherd with sheep, and a December design built around a Christmas party.\u003c/p\u003e\u003cp\u003eBeyond the purchase bonuses, the special site carries a \u0026#34;Watamee Shepherd Voice\u0026#34; for account holders who log in and a \u0026#34;Watamee Reward Voice\u0026#34; for those who answer every quiz question correctly. The brand says the pairing plays on the contradiction in its own name, since Watame, whose motif is a sheep, had been a regular user of the pillow.\u003c/p\u003e","blueskyPost":"Hitsuji no Iranai Makura splits its second Tsunomaki Watame badge into a November design and a December one, so the December badge only reaches buyers who wait out most of the run.","twitterPost":"Hitsuji no Iranai Makura gives Tsunomaki Watame two badge designs, one per month, so December buyers get a different reward than November ones.","threadsPost":"Hitsuji no Iranai Makura runs its second Tsunomaki Watame collaboration to December 25, but the can badge comes in a November design and a December design. The reward changes with the calendar, which puts the timing of a purchase on the same footing as the purchase itself.","newsletterBlurb":"MOON-X's bedding brand Hitsuji no Iranai Makura opened its second collaboration with hololive's Tsunomaki Watame on November 6, 2026, running through December 25. Buyers of eligible products get a limited pillow bag and can badge in November or December designs, and 100 purchasers chosen by lottery receive a newly drawn acrylic panel. The special site adds a login voice and a quiz reward voice.","attributionJson":"[{\"source\":\"PANORA\",\"url\":\"https://panora.tokyo/archives/162311\",\"title\":\"Hitsuji no Iranai Makura × VTuber Tsunomaki Watame Collaboration Part 2 Starts November 6, with Limited Bonuses\"}]","lintFlagsJson":null,"lintHits":0,"costUsd":0,"inputTokens":5585,"outputTokens":783,"status":"published","repairAttempts":0,"nextRepairAt":null,"factsAttemptedAt":1794020700,"createdAt":"2026-11-07T02:59:07.000Z","publishedAt":"2026-11-07T03:03:52.000Z","updatedAt":"2026-11-07T03:03:52.000Z"},"cluster":{"id":"c_874f3858e800fe7e35c562e9","canonicalTitle":"ヒツジのいらない枕 × VTuber角巻わためコラボ第2弾が11/6より開始　限定特典も登場","representativeArticleId":"a_847df5fe200ddefed69f0420","sourceCount":1,"writtenSourceCount":1,"writeAttempts":0,"isSolo":true,"entitiesJson":"{\"anime_titles\":[],\"manga_titles\":[],\"work_titles\":[\"Hitsuji no Iranai Makura\"],\"studios\":[\"MOON-X\"],\"people\":[\"Tsunomaki Watame\"],\"type\":\"news\",\"domain\":\"vtuber\",\"is_roundup\":false}","contentType":"news","status":"published","firstSeenAt":"2026-11-07T02:16:03.000Z","lastSeenAt":"2026-11-07T02:16:03.000Z","updatedAt":"2026-11-07T03:03:52.000Z"},"attribution":[{"source":"PANORA","url":"https://panora.tokyo/archives/162311","title":"ヒツジのいらない枕 × VTuber角巻わためコラボ第2弾が11/6より開始　限定特典も登場"}],"entities":{"anime_titles":[],"manga_titles":[],"work_titles":["Hitsuji no Iranai Makura"],"studios":["MOON-X"],"people":["Tsunomaki Watame"],"type":"news","domain":"vtuber","is_roundup":false},"keyFacts":["Hitsuji no Iranai Makura's second collaboration with Tsunomaki Watame runs from November 6, 2026 to December 25, 2026.","Purchases of eligible products include a limited pillow bag and can badge in November and December designs.","A lottery gives 100 purchasers a newly drawn acrylic panel.","Tsunomaki Watame became the brand's official ambassador on June 6, 2026.","The campaign's two illustration themes are \"Shepherd Watame and the Sheep\" and \"Tsunomaki Watame and a Christmas Party.\""],"pageLinks":{"healthSlugs":["hitsuji-no-iranai-makura","moon-x","tsunomaki-watame"],"storySlugs":[],"entities":[{"slug":"hitsuji-no-iranai-makura","supported":0,"disputed":0,"contradicted":0,"unverified":1,"overall":"unverified","story_count":1,"has_dossier":false},{"slug":"moon-x","supported":0,"disputed":0,"contradicted":0,"unverified":0,"overall":"unverified","story_count":1,"has_dossier":false},{"slug":"tsunomaki-watame","supported":0,"disputed":0,"contradicted":0,"unverified":3,"overall":"unverified","story_count":6,"has_dossier":true}],"stories":[],"entitiesOk":true,"storiesOk":true}}