{"rewrite":{"id":"r_ea5e7e051fffdf4f224fca40","clusterId":"c_d09454558a96d7223b5c7ee2","slug":"high-school-survey-89-have-an-oshi-japanese-idols-lead-at-51-7","model":"deepseek-v4-flash","headline":"High School Survey: 89% Have an Oshi, Japanese Idols Lead at 51.7%","summary":"Shibuya Trend Research surveyed 100 high school students aged 15 to 18 in the Kanto region in August 2026 and found 89.0% have an oshi. Japanese idols topped the genre ranking at 51.7%, followed by Korean idols at 30.3% and characters at 18.0%. Monthly spending of 10,000 yen or more came from 23.6% of respondents, with tickets the largest expense at 47.2%.","whyItMatters":"The survey shows oshi culture is near-universal among high schoolers, with Japanese idols leading and support fragmenting across indie idols, VTubers, and characters.","webCardHtml":"\u003cp\u003eShibuya Trend Research surveyed 100 high school students aged 15 to 18 in the Kanto region between August 6 and 17, 2026. Of those, 89.0% said they have an oshi. Asked which genres they support, with multiple answers allowed, Japanese idols came first at 51.7%, ahead of Korean idols at 30.3% and characters at 18.0%. The survey also tracked monthly spending, with 23.6% of respondents putting 10,000 yen or more toward oshi activities and tickets the top expense at 47.2%.\u003c/p\u003e\u003cul\u003e\u003cli\u003e\u003cstrong\u003eJapanese idols\u003c/strong\u003e: 51.7%\u003c/li\u003e\u003cli\u003e\u003cstrong\u003eKorean idols\u003c/strong\u003e: 30.3%\u003c/li\u003e\u003cli\u003e\u003cstrong\u003eCharacters\u003c/strong\u003e: 18.0%\u003c/li\u003e\u003cli\u003e\u003cstrong\u003eBands and artists\u003c/strong\u003e: 15.7%\u003c/li\u003e\u003cli\u003e\u003cstrong\u003eAnime and manga characters\u003c/strong\u003e: 15.7%\u003c/li\u003e\u003cli\u003e\u003cstrong\u003eYouTuber and TikToker\u003c/strong\u003e: 11.2%\u003c/li\u003e\u003cli\u003e\u003cstrong\u003eFemale actors\u003c/strong\u003e: 11.2%\u003c/li\u003e\u003cli\u003e\u003cstrong\u003eVTuber and streamers\u003c/strong\u003e: 9.0%\u003c/li\u003e\u003cli\u003e\u003cstrong\u003eGame characters\u003c/strong\u003e: 9.0%\u003c/li\u003e\u003cli\u003e\u003cstrong\u003eModels and influencers\u003c/strong\u003e: 7.9%\u003c/li\u003e\u003c/ul\u003e","blueskyPost":"Shibuya Trend Research polled 100 Kanto high schoolers: 89% have an oshi. Japanese idols lead at 51.7%, Korean idols 30.3%, characters 18.0%. 23.6% spend 10,000 yen or more a month on oshi activities, tickets the top expense.","twitterPost":"Shibuya Trend Research polled 100 Kanto high schoolers: 89% have an oshi. Japanese idols lead at 51.7%, Korean idols 30.3%, characters 18.0%. 23.6% spend 10,000 yen or more monthly, tickets the top expense.","threadsPost":null,"newsletterBlurb":"Shibuya Trend Research found that 89% of Kanto high school students have an oshi, with Japanese idols the most common target at 51.7%. Monthly spending of 10,000 yen or more came from 23.6% of respondents, and tickets were the largest expense.","attributionJson":"[{\"source\":\"KAI-YOU\",\"url\":\"https://kai-you.net/article/96414\",\"title\":\"89% of High School Students Have an Oshi, Japanese Idols Most Common, VTubers and Streamers at 9%\"}]","lintFlagsJson":null,"lintHits":0,"costUsd":0,"inputTokens":5799,"outputTokens":2824,"status":"published","repairAttempts":0,"nextRepairAt":null,"factsAttemptedAt":null,"createdAt":"2026-09-02T03:02:26.000Z","publishedAt":"2026-09-02T03:12:22.000Z","updatedAt":"2026-09-02T03:12:22.000Z"},"cluster":{"id":"c_d09454558a96d7223b5c7ee2","canonicalTitle":"高校生の89％は「推し」がいる──最多は日本のアイドル、VTuberや配信者も9％","representativeArticleId":"a_22b3559c652c3510bfe87f88","sourceCount":1,"writtenSourceCount":1,"writeAttempts":0,"isSolo":true,"entitiesJson":"{\"anime_titles\":[],\"manga_titles\":[],\"work_titles\":[],\"studios\":[],\"people\":[],\"type\":\"news\",\"domain\":\"other\",\"is_roundup\":true}","contentType":"news","status":"published","firstSeenAt":"2026-09-01T02:30:00.000Z","lastSeenAt":"2026-09-01T02:30:00.000Z","updatedAt":"2026-09-02T03:12:23.000Z"},"attribution":[{"source":"KAI-YOU","url":"https://kai-you.net/article/96414","title":"高校生の89％は「推し」がいる──最多は日本のアイドル、VTuberや配信者も9％"}],"entities":{"anime_titles":[],"manga_titles":[],"work_titles":[],"studios":[],"people":[],"type":"news","domain":"other","is_roundup":true},"keyFacts":null}