{"rewrite":{"id":"r_82b8626472e19dfc96bd4940","clusterId":"c_5a2c9718d12c802911be0d1b","slug":"hello-kitty-collaborates-with-haruna-kojima-s-brand-her-lip-to","model":"deepseek-v4-flash:free","headline":"Hello Kitty Collaborates With Haruna Kojima's Brand Her Lip To","summary":"Sanrio's Hello Kitty has collaborated with lifestyle brand Her lip to, led by Haruna Kojima, for a limited collection themed 'LITTLE TREASURES'. The lineup includes tote bags, plush charms, tweed tote bags, camisoles, hair clips, and tees. Advance sales begin at a pop-up store on August 20, 2026.","whyItMatters":"The collaboration pairs Hello Kitty with a fashion brand led by Haruna Kojima, expanding the character's reach into lifestyle goods beyond traditional merchandise.","webCardHtml":"\u003cp\u003eThe collection, titled \u0026#39;HELLO KITTY meets Her lip to \u0026#34;Limited Collection\u0026#34;\u0026#39;, features Hello Kitty with a pink nose in Her lip to\u0026#39;s signature colors. Items include a tote bag in seven colors, a plush charm in five colors, a tweed tote bag in three colors, a lace-trim camisole in three colors, a hair clip in three colors, and a front logo tee in two colors.\u003c/p\u003e\u003cp\u003ePrices range from 4,500 yen for the hair clip to 14,500 yen for the tweed tote bag. The collection will be sold in advance at a pop-up store starting August 20, 2026, followed by availability at House of Herme from August 27, Her lip to JR Nagoya Takashimaya store from August 28, and the official online store from August 30 at 19:00.\u003c/p\u003e","blueskyPost":"Hello Kitty's Her lip to collab leans on accessories and tees, a merchandising play that leans on Kojima's styling credibility rather than new character design.","twitterPost":"Hello Kitty's Her lip to collab leans on accessories and tees, a merchandising play that relies on Kojima's styling credibility.","threadsPost":"Hello Kitty's Her lip to collab is a merchandising play: tote bags, camisoles, hair clips. It leans on Kojima's styling credibility rather than new character design, a practical move for a brand that thrives on wearable pieces.","newsletterBlurb":"Hello Kitty collaborates with Haruna Kojima's lifestyle brand Her lip to on a limited 'LITTLE TREASURES' collection. The lineup includes tote bags, plush charms, and apparel, with advance sales starting at a pop-up store on August 20.","attributionJson":"[{\"source\":\"Anime Anime\",\"url\":\"https://animeanime.jp/article/2026/08/13/102002.html\",\"title\":\"Hello Kitty's Unchanging Cuteness in Bags and Hair Accessories ♪ First Collaboration with Kojima Haruna's Brand 'Her lip to' as Representative Director CCO\"}]","lintFlagsJson":null,"lintHits":0,"costUsd":0,"inputTokens":4880,"outputTokens":614,"status":"published","repairAttempts":0,"nextRepairAt":null,"factsAttemptedAt":1787058616,"createdAt":"2026-08-18T13:03:37.000Z","publishedAt":"2026-08-18T13:06:44.000Z","updatedAt":"2026-08-18T13:03:37.000Z"},"cluster":{"id":"c_5a2c9718d12c802911be0d1b","canonicalTitle":"ハローキティ、ずっと変わらない可愛さをバッグやヘアアクセに♪ 小嶋陽菜・代表取締役CCOのブランド「Her lip to」と初コラボ","representativeArticleId":"a_f8d79c207e8994e051c11b96","sourceCount":1,"writtenSourceCount":1,"writeAttempts":0,"isSolo":true,"entitiesJson":"{\"anime_titles\":[],\"manga_titles\":[],\"work_titles\":[\"Hello Kitty\",\"Her lip to\"],\"studios\":[],\"people\":[\"Haruna Kojima\"],\"type\":\"announcement\",\"domain\":\"figures\",\"is_roundup\":false}","contentType":"news","status":"published","firstSeenAt":"2026-08-13T07:30:04.000Z","lastSeenAt":"2026-08-13T07:30:04.000Z","updatedAt":"2026-08-18T13:06:45.000Z"},"attribution":[{"source":"Anime Anime","url":"https://animeanime.jp/article/2026/08/13/102002.html","title":"ハローキティ、ずっと変わらない可愛さをバッグやヘアアクセに♪ 小嶋陽菜・代表取締役CCOのブランド「Her lip to」と初コラボ"}],"entities":{"anime_titles":[],"manga_titles":[],"work_titles":["Hello Kitty","Her lip to"],"studios":[],"people":["Haruna Kojima"],"type":"announcement","domain":"figures","is_roundup":false},"keyFacts":null}