{"rewrite":{"id":"r_29208c049a2e9db3cb5dbcef","clusterId":"c_48fd2180501ac5bcbb20c434","slug":"hello-kitty-and-hobonichi-techo-2027-collab-17-items-launch-september-1","model":"deepseek-v4-flash","headline":"Hello Kitty and Hobonichi Techo 2027 Collab: 17 Items Launch September 1","summary":"Hello Kitty from Sanrio is collaborating with Hobonichi Techo 2027, releasing 17 types of planners and stationery items on September 1, 2026 at 11:00 AM. The designs use the popular Hello Kitty Classic style from the 1970s, with poses exclusive to Hobonichi Techo. The Original size (A6) and Cousin size (A5) planner covers feature Kitty playing with or reading her planner, surrounded by ribbons, apples, and her friend Joey. The weeks weekly planner uses a necktie fabric weave to express Hello Kitty's playful poses, such as sitting neatly to read or putting the planner over her face. Other items include protective covers, the upright storage pouch stappo, the flat pen case comodo, clear files, writing boards, stickers, stamps, and sticky notes. Sales channels include the Hobonichi online store, TOBICHI direct-run stores in Tokyo and Kyoto, Loft stores nationwide, Amazon, and Rakuten. Items will also be sold at the Hobonichi Techo Store opening at Gransta Tokyo on September 16. The collaboration marks Hello Kitty's first appearance in the Hobonichi Techo lineup since 2016.","whyItMatters":"This marks Hello Kitty's first Hobonichi Techo collaboration since 2016, bringing a globally recognized character to the 26-year-old stationery line, which sold over 1.1 million copies in its 2026 edition.","webCardHtml":"\u003cp\u003eHello Kitty joins a 2027 Hobonichi Techo lineup that also includes collaborations with MOTHER, ONE PIECE magazine, Moomin, Suica no Penguin, and the Victoria and Albert Museum. The Hello Kitty items were shown at a press preview on August 17, alongside other new products. The covers and weeks feature original designs drawn for this collaboration, with Kitty depicted as being on good terms with her planner. A clear cover type is available for users who prefer plain techos.\u003c/p\u003e\u003cp\u003eThe 17 Hello Kitty items include planner covers, Cover on Cover protective sleeves, a weeks planner, clear covers, stappo pouches, a flat pen case, clear files in multiple sizes, writing boards, stickers, stamps, and sticky notes. Prices range from 550 yen for stickers to 5,390 yen for the Cousin size cover. The collaboration uses the Hello Kitty Classic design from the 1970s, a motif popular for its retro look. Items will be sold at the Hobonichi online store, TOBICHI, Loft stores, Amazon, and Rakuten starting September 1, and at the new Hobonichi Techo Store at Gransta Tokyo from September 16.\u003c/p\u003e","blueskyPost":"Hello Kitty's back in the Hobonichi Techo lineup for the first time since 2016, and this time she's reading her planner, peeking out from it, and putting it over her face in 17 exclusive items.","twitterPost":"The 2027 Hobonichi Techo collab list is stacked: MOTHER, ONE PIECE, Moomin, Suica no Penguin, V\u0026A, and Hello Kitty. The Hello Kitty line alone has 17 items, from covers to stickers.","threadsPost":null,"newsletterBlurb":"Hello Kitty returns to Hobonichi Techo for the first time since 2016 with a 17-item line of planners and stationery, out September 1. The designs use the retro 1970s Classic art style, with Kitty playing with her planner in poses exclusive to the collaboration.","attributionJson":"[{\"source\":\"Dengeki Hobby Web\",\"url\":\"https://hobby.dengeki.com/news/3131340/\",\"title\":\"Hello Kitty and \\\"Hobonichi Techo 2027\\\" Collaborate! All 17 Items Including Charmingly Designed Planner Covers, Weeks, Writing Boards, and Stickers Go on Sale September 1\"},{\"source\":\"GAME Watch (Impress)\",\"url\":\"https://game.watch.impress.co.jp/docs/preview/2135000.html\",\"title\":\"\\\"MOTHER\\\" Dungeon Man \\\"Hobonichi Techo 2027\\\" Appears! Report from Press Preview\"},{\"source\":\"Denfaminicogamer\",\"url\":\"https://news.denfaminicogamer.jp/news/260825t\",\"title\":\"2027 Hobonichi Techo 'MOTHER' Product Lineup Revealed. 'Dungeon Man' Embroidered Cover Is Too Cute\"},{\"source\":\"Inside\",\"url\":\"https://www.inside-games.jp/article/2026/08/25/186728.html\",\"title\":\"2027 Edition Hobonichi Techo and Board Calendar Inspired by MOTHER2: Gyiyg Strikes Back Go on Sale September 1 at 11:00 AM! Cover Featuring the Unique Character \\\"Dungeon Man\\\"\"}]","lintFlagsJson":null,"lintHits":0,"costUsd":0,"inputTokens":13491,"outputTokens":1302,"status":"published","repairAttempts":0,"nextRepairAt":null,"factsAttemptedAt":1787852987,"createdAt":"2026-08-27T17:32:07.000Z","publishedAt":"2026-08-27T17:36:44.000Z","updatedAt":"2026-08-27T17:32:07.000Z"},"cluster":{"id":"c_48fd2180501ac5bcbb20c434","canonicalTitle":"ハローキティと「ほぼ日手帳2027」がコラボ！愛嬌たっぷりのデザインが魅力の手帳カバーやweeks、下敷き、シールなど全17種のアイテムが9月1日に発売！","representativeArticleId":"a_97ce90197079c4c98c75c301","sourceCount":4,"writtenSourceCount":4,"writeAttempts":0,"isSolo":false,"entitiesJson":"{\"anime_titles\":[],\"manga_titles\":[],\"work_titles\":[\"Hello Kitty\",\"Hobonichi Techo 2027\",\"MOTHER\",\"MOTHER 2: Gyiyg Strikes Back\"],\"studios\":[],\"people\":[],\"type\":\"release\",\"domain\":\"other\",\"is_roundup\":false}","contentType":"news","status":"published","firstSeenAt":"2026-08-24T04:35:00.000Z","lastSeenAt":"2026-08-25T07:00:03.000Z","updatedAt":"2026-08-27T17:36:44.000Z"},"attribution":[{"source":"GAME Watch (Impress)","url":"https://game.watch.impress.co.jp/docs/news/2135090.html","title":"「MOTHER」ほぼ日手帳2027年版は「ダンジョンおとこ」モチーフ。カレンダーもあわせて9月1日発売"},{"source":"Denfaminicogamer","url":"https://news.denfaminicogamer.jp/news/260825t","title":"「ほぼ日手帳」2027年版『MOTHER』デザインの商品ラインナップが公開。“ダンジョンおとこ”の刺繍入りカバーがかわいすぎる"},{"source":"Dengeki Hobby Web","url":"https://hobby.dengeki.com/news/3131340/","title":"ハローキティと「ほぼ日手帳2027」がコラボ！愛嬌たっぷりのデザインが魅力の手帳カバーやweeks、下敷き、シールなど全17種のアイテムが9月1日に発売！"},{"source":"Inside","url":"https://www.inside-games.jp/article/2026/08/25/186728.html","title":"『MOTHER2 ギーグの逆襲』モチーフの2027年版手帳やボードカレンダーが9月1日11時に発売！「ダンジョンおとこ」を描いたカバーも"}],"entities":{"anime_titles":[],"manga_titles":[],"work_titles":["Hello Kitty","Hobonichi Techo 2027","MOTHER","MOTHER 2: Gyiyg Strikes Back"],"studios":[],"people":[],"type":"release","domain":"other","is_roundup":false},"keyFacts":["Hello Kitty and Hobonichi Techo 2027 collaborate on 17 types of planners and stationery items, released September 1, 2026 at 11:00 AM.","The Hello Kitty items use the popular Hello Kitty Classic design from the 1970s, with poses exclusive to Hobonichi Techo.","The Hobonichi Techo 2027 line is in its 26th year; the 2026 edition sold over 1.1 million copies.","Hello Kitty appears in the Hobonichi Techo lineup for the first time since 2016.","Hello Kitty items will be sold at the Hobonichi online store, TOBICHI, Loft stores, Amazon, and Rakuten, plus the Hobonichi Techo Store opening at Gransta Tokyo on September 16."]}