{"rewrite":{"id":"r_491d85d3a8a54c836923b67a","clusterId":"c_6980e7e153c0a380664f9d9b","slug":"heaven-burns-red-media-mix-picks-asmr-and-stage-over-anime","model":"deepseek-v4-flash:free","headline":"Heaven Burns Red Media Mix Picks ASMR and Stage Over Anime","summary":"The RPG Heaven Burns Red, co-produced by Wright Flyer Studios and Key, chose ASMR and 2.5-dimensional stage adaptation as its media mix instead of anime or manga. At CEDEC 2026, WFS staff explained the reasoning: the story is told through the eyes of protagonist Tsukasa Kayamori, which limits what can be told about the game's more than 48 characters. The media mix was planned around the IP's narrative-first nature.","whyItMatters":"The choice of ASMR and stage over anime and manga shows a media mix planned around the game's narrative structure, not the standard adaptation path.","webCardHtml":"\u003cp\u003eHiroyuki Kikuoka, who presented alongside Tomoya Inoue, joined the Heaven Burns Red team after working on consumer games at Koei Tecmo Games until 2022. He opened the session by arguing that media mix planning is difficult because each medium has its own nature, target audience, and budget, and simply putting an IP on another medium gets lost in the volume of content.\u003c/p\u003e\u003cp\u003eThe game\u0026#39;s viewpoint structure is a drama seen through the protagonist\u0026#39;s eyes, which limits what can be told about the cast. The ASMR plan started from the desire to make fans love the characters even more, and the answers the team reached were ASMR and stage adaptation.\u003c/p\u003e","blueskyPost":"At CEDEC 2026, WFS explained why Heaven Burns Red chose ASMR and 2.5D stage over anime and manga: the story is told through the protagonist's eyes, so the media mix had to fit the narrative-first IP. The ASMR plan started from making fans love the characters more.","twitterPost":"Heaven Burns Red's media mix bet on ASMR and 2.5D stage, not anime or manga. WFS at CEDEC 2026: the story is told through the protagonist's eyes, so the mix had to fit the narrative-first IP.","threadsPost":null,"newsletterBlurb":"WFS staff at CEDEC 2026 explained why Heaven Burns Red chose ASMR and stage adaptation over anime and manga. The game's protagonist-viewpoint story structure drove the media mix decision.","attributionJson":"[{\"source\":\"4Gamer.net\",\"url\":\"https://www.4gamer.net/games/487/G048777/20260728015/\",\"title\":\"How Did 'Heaven Burns Red' Approach ASMR and Stage Adaptation? A Story-Focused IP and Its Media Mix [CEDEC 2026]\"}]","lintFlagsJson":null,"lintHits":0,"costUsd":0,"inputTokens":4631,"outputTokens":1792,"status":"published","repairAttempts":0,"nextRepairAt":null,"factsAttemptedAt":1786006670,"createdAt":"2026-08-06T08:43:29.000Z","publishedAt":"2026-08-06T08:47:23.000Z","updatedAt":"2026-08-06T08:43:29.000Z"},"cluster":{"id":"c_6980e7e153c0a380664f9d9b","canonicalTitle":"「ヘブンバーンズレッド」はASMR化と舞台化にどのように向き合ったのか。物語重視のIPとメディアミックスの形［CEDEC 2026］","representativeArticleId":"a_750baa6f698fe75a381e5dad","sourceCount":1,"writtenSourceCount":1,"writeAttempts":0,"isSolo":true,"entitiesJson":"{\"anime_titles\":[],\"manga_titles\":[],\"work_titles\":[\"Heaven Burns Red\"],\"studios\":[\"WFS\",\"Key\"],\"people\":[],\"type\":\"event\",\"domain\":\"games\",\"is_roundup\":false}","contentType":"news","status":"published","firstSeenAt":"2026-07-28T07:10:55.000Z","lastSeenAt":"2026-07-28T07:10:55.000Z","updatedAt":"2026-08-06T08:47:24.000Z"},"attribution":[{"source":"4Gamer.net","url":"https://www.4gamer.net/games/487/G048777/20260728015/","title":"「ヘブンバーンズレッド」はASMR化と舞台化にどのように向き合ったのか。物語重視のIPとメディアミックスの形［CEDEC 2026］"}],"entities":{"anime_titles":[],"manga_titles":[],"work_titles":["Heaven Burns Red"],"studios":["WFS","Key"],"people":[],"type":"event","domain":"games","is_roundup":false},"keyFacts":null}