{"rewrite":{"id":"r_bf67c86f9cd6fc5f2dbbab16","clusterId":"c_716486c852b5d0066f21e217","slug":"hasbro-lifts-full-year-outlook-as-magic-the-gathering-tops-600-million-in-a-quarter","model":"deepseek-v4-1-flash","headline":"Hasbro Lifts Full-Year Outlook As Magic: The Gathering Tops $600 Million In A Quarter","summary":"Hasbro's third-quarter 2026 revenue rose 15% year on year to $1,595.3 million, with operating profit up 51.7% to $517.3 million. Wizards of the Coast and Digital Gaming led growth, its revenue up 31% to $747.2 million on the strength of Magic: The Gathering, which rose 34% to $616.1 million, about 40% of company revenue. Hasbro raised its full-year forecast.","whyItMatters":"One card brand now carries roughly two-fifths of Hasbro's revenue, so the raised guidance is a bet that Magic releases like The Hobbit and Reality Fracture keep growing faster than the rest of the company.","webCardHtml":"\u003cp\u003eMagic: The Gathering brought in $616.1 million in the quarter, up 34% year on year, against $747.2 million for the whole Wizards of the Coast and Digital Gaming segment. That segment posted a 49.2% operating margin, well above the 32.4% company figure.\u003c/p\u003e\u003cp\u003eHasbro credited new sets, The Hobbit and Reality Fracture, for the performance, and said MONOPOLY GO! contributed $41 million. A tariff refund of about $55 million also added to profit. Chief executive Chris Cocks pointed to the licensing model and expanding Magic product lines as the basis for expecting a strong finish to the year.\u003c/p\u003e","blueskyPost":"Magic: The Gathering rose 34% to $616.1 million, roughly 40% of Hasbro's quarterly revenue. Wizards of the Coast now carries a company whose other segments barely moved.","twitterPost":"Magic: The Gathering brought in about 40% of Hasbro's quarterly revenue. One card game now props up a toy company's growth.","threadsPost":"Magic: The Gathering rising 34% to $616.1 million puts Wizards of the Coast at $747.2 million, up 31%. Hasbro's 15% company growth runs through one card game, which raises the question of what Hasbro's numbers look like when Magic has a flat quarter.","newsletterBlurb":"Hasbro's third-quarter revenue rose 15% to $1,595.3 million, and Magic: The Gathering supplied about 40% of it at $616.1 million. The Wizards of the Coast and Digital Gaming segment ran a 49.2% operating margin, far above the 32.4% company figure. Hasbro raised its full-year revenue growth outlook to 7-9%.","attributionJson":"[{\"source\":\"GameBusiness.jp\",\"url\":\"https://www.gamebusiness.jp/article/2026/10/23/28426.html\",\"title\":\"Magic: The Gathering Alone Accounts for About 40% of Hasbro's US Sales - Quarterly Sales Top $600 Million for the First Time, Full-Year Forecast Raised on Strong Results\"}]","lintFlagsJson":null,"lintHits":0,"costUsd":0,"inputTokens":4730,"outputTokens":688,"status":"published","repairAttempts":0,"nextRepairAt":null,"factsAttemptedAt":1792741049,"createdAt":"2026-10-23T07:34:12.000Z","publishedAt":"2026-10-23T07:36:11.000Z","updatedAt":"2026-10-23T07:36:11.000Z"},"cluster":{"id":"c_716486c852b5d0066f21e217","canonicalTitle":"『MTG』だけで米ハズブロ売上の約4割―四半期売上が初の6億ドル突破、好業績受け通期予想も上方修正","representativeArticleId":"a_564a293dae6cc33981a5a202","sourceCount":2,"writtenSourceCount":1,"writeAttempts":0,"isSolo":false,"entitiesJson":"{\"anime_titles\":[],\"manga_titles\":[],\"work_titles\":[\"Magic: The Gathering\"],\"studios\":[\"Hasbro\"],\"people\":[],\"type\":\"business\",\"domain\":\"games\",\"is_roundup\":false}","contentType":"news","status":"published","firstSeenAt":"2026-10-23T05:46:37.000Z","lastSeenAt":"2026-10-23T07:40:03.000Z","updatedAt":"2026-10-23T07:47:37.000Z"},"attribution":[{"source":"Inside","url":"https://www.inside-games.jp/article/2026/10/23/189702.html","title":"『MTG』だけで米ハズブロ売上の約4割―四半期売上が初の6億ドル突破、好業績受け通期予想も上方修正"},{"source":"GameBusiness.jp","url":"https://www.gamebusiness.jp/article/2026/10/23/28426.html","title":"『MTG』だけで米ハズブロ売上の約4割―四半期売上が初の6億ドル突破、好業績受け通期予想も上方修正"}],"entities":{"anime_titles":[],"manga_titles":[],"work_titles":["Magic: The Gathering"],"studios":["Hasbro"],"people":[],"type":"business","domain":"games","is_roundup":false},"keyFacts":null}