{"rewrite":{"id":"r_9a1a7507f5c8799384b91507","clusterId":"c_32ff3e54c981bcafcb20baf2","slug":"haruna-kawaguchi-and-azusa-okamoto-star-in-new-usj-25th-anniversary-ads","model":"deepseek-v4-flash","headline":"Haruna Kawaguchi and Azusa Okamoto Star in New USJ 25th Anniversary Ads","summary":"Universal Studios Japan released two new commercials for its 25th anniversary theme \"Discover U!!!\" on June 29, featuring actresses Haruna Kawaguchi and Azusa Okamoto. The ads show the pair experiencing the park's festival atmosphere, including the NO LIMIT! Parade and attractions like Super Nintendo World, with the theme song \"Destiny Journeys\" by Vaundy.","whyItMatters":"The commercials directly embody the dual-meaning anniversary theme by capturing the actresses discovering unexpected sides of themselves during the park visit, reinforcing USJ's year-long campaign.","webCardHtml":"\u003cp\u003eUniversal Studios Japan began releasing two new commercials for its 25th anniversary theme \u0026#34;Discover U!!!\u0026#34; on June 29, starring actresses Haruna Kawaguchi and Azusa Okamoto. The park, which marked its 25th anniversary on March 31, 2026, is running a special year under the theme that carries two meanings: \u0026#34;Discover You\u0026#34; and \u0026#34;Discover USJ.\u0026#34;\u003c/p\u003e\u003cp\u003eOne commercial, set for TV broadcast, focuses on the NO LIMIT! Parade ~Discover U!!! Version~, while a digital version highlights the \u0026#34;25th Anniversary Program.\u0026#34; In both, Kawaguchi and Okamoto react to footage of themselves enjoying the park, expressing surprise at their own uninhibited behavior. The ads use the anniversary theme song \u0026#34;Destiny Journeys\u0026#34; by Vaundy.\u003c/p\u003e","blueskyPost":"The 25th anniversary campaign centers on a guest-first theme, not park history. USJ is selling the present experience over nostalgia.","twitterPost":"USJ's 25th anniversary theme is guest-focused, not retrospective. The park is betting on now, not memory.","threadsPost":"USJ's 25th anniversary ads feature Haruna Kawaguchi and Azusa Okamoto living the park's festival atmosphere, not revisiting its history. The theme \"Discover U!!!\" is about the guest's present moment, not the park's past. That is a deliberate choice for a milestone year.","newsletterBlurb":"Universal Studios Japan released two new commercials for its 25th anniversary theme \"Discover U!!!\" on June 29, starring Haruna Kawaguchi and Azusa Okamoto. The ads show the actresses reacting to footage of themselves enjoying the park, including the NO LIMIT! Parade and Super Nintendo World, with the theme song by Vaundy.","attributionJson":"[{\"source\":\"GAME Watch (Impress)\",\"url\":\"https://game.watch.impress.co.jp/docs/news/2120658.html\",\"title\":\"USJ Releases New CM for 25th Anniversary Theme \\\"Discover U!!!\\\" Featuring Haruna Kawaguchi and Azusa Okamoto\"}]","lintFlagsJson":null,"lintHits":0,"costUsd":0,"inputTokens":4241,"outputTokens":584,"status":"published","repairAttempts":0,"nextRepairAt":null,"factsAttemptedAt":1782698450,"createdAt":"2026-06-29T01:50:34.000Z","publishedAt":"2026-06-29T01:54:50.000Z","updatedAt":"2026-06-29T01:54:50.000Z"},"cluster":{"id":"c_32ff3e54c981bcafcb20baf2","canonicalTitle":"USJ、川口春奈さんと岡本あずささんが出演する開業25周年のテーマ“Discover U!!!”の新CMを本日公開","representativeArticleId":"a_d9c8eb0dbf046ffe2a56ac43","sourceCount":1,"writtenSourceCount":1,"writeAttempts":0,"isSolo":true,"entitiesJson":"{\"anime_titles\":[],\"manga_titles\":[],\"work_titles\":[],\"studios\":[],\"people\":[\"川口春奈\",\"岡本あずさ\"],\"type\":\"news\",\"domain\":\"other\",\"is_roundup\":false}","contentType":"news","status":"published","firstSeenAt":"2026-06-29T01:13:58.000Z","lastSeenAt":"2026-06-29T01:13:58.000Z","updatedAt":"2026-06-29T01:54:50.000Z"},"attribution":[{"source":"GAME Watch (Impress)","url":"https://game.watch.impress.co.jp/docs/news/2120658.html","title":"USJ、川口春奈さんと岡本あずささんが出演する開業25周年のテーマ“Discover U!!!”の新CMを本日公開"}],"entities":{"anime_titles":[],"manga_titles":[],"work_titles":[],"studios":[],"people":["川口春奈","岡本あずさ"],"type":"news","domain":"other","is_roundup":false},"keyFacts":["Universal Studios Japan released two new commercials for its 25th anniversary theme 'Discover U!!!' on June 29.","The commercials star actresses Haruna Kawaguchi and Azusa Okamoto.","One commercial focuses on the NO LIMIT! Parade ~Discover U!!! Version~, and the other highlights the '25th Anniversary Program.'","The ads feature the anniversary theme song 'Destiny Journeys' by Vaundy.","The park marked its 25th anniversary on March 31, 2026."]}