{"rewrite":{"id":"r_b02d1f97c8d343be135abdb2","clusterId":"c_c8d64b3a894893ec54c9f919","slug":"hapidanbui-x-jr-plus-collaboration-opens-august-4-with-ekiben-and-mini-acrylic-stands","model":"deepseek-v4-flash:free","headline":"Hapidanbui x JR-PLUS Collaboration Opens August 4 With Ekiben and Mini Acrylic Stands","summary":"Sanrio's six-member unit Hapidanbui teams with JR-Central Group's JR-PLUS for a campaign running August 4 to September 7, 2026. Newly drawn summer designs show the characters with inner tubes and insect nets. The lineup includes 21 items: a special ekiben, collaboration foods, trading goods, and practical items, sold at stations between Tokyo and Shin-Osaka.","whyItMatters":"The campaign places Hapidanbui across a wide range of station retail formats, with a themed ekiben and purchase bonus mini acrylic stands, extending the unit's merchandise reach into travel-related goods.","webCardHtml":"\u003cp\u003eThe Hapidanbui Collaboration Campaign pairs Sanrio\u0026#39;s six-member unit with JR-Central Group\u0026#39;s JR-PLUS retail chain, running from August 4 to September 7, 2026. The characters appear in summer-themed artwork holding inner tubes and insect nets.\u003c/p\u003e\u003cp\u003eThe centerpiece is a 1,650 yen ekiben with a package showing all six characters eating on the Shinkansen. The meal includes character-inspired dishes such as Hangyodon\u0026#39;s hamburger and Kero Kero Keroppi\u0026#39;s ketchup neapolitan. Buyers get one random mini acrylic stand from a set of six.\u003c/p\u003e\u003cp\u003eCollaboration foods with original labels include rice sandwiches, onigiri, sweets, and bread. Trading can badges, cork coasters, and acrylic keychains come in sets of seven. Clear files, drawstring pouches, mini towels, sticker sets, and flip notes round out the merchandise.\u003c/p\u003e","blueskyPost":"Hapidanbui x JR-PLUS campaign runs Aug 4 to Sep 7 at stations between Tokyo and Shin-Osaka. Newly drawn summer designs, a themed ekiben, and mini acrylic stand bonuses. 21 items total.","twitterPost":"Hapidanbui x JR-PLUS campaign starts Aug 4. Ekiben with character-inspired dishes, collaboration foods, trading goods, and practical items at stations from Tokyo to Shin-Osaka.","threadsPost":null,"newsletterBlurb":"Sanrio's Hapidanbui unit is collaborating with JR-PLUS for a summer campaign at stations between Tokyo and Shin-Osaka. The lineup includes a themed ekiben, collaboration foods, and trading goods, running from August 4 to September 7.","attributionJson":"[{\"source\":\"Nijimen\",\"url\":\"https://nijimen.kusuguru.co.jp/topics/628268\",\"title\":\"Sanrio's Hapidanbui x JR-PLUS Collaboration Opens August 4! Newly Drawn Ekiben and All 6 Mini Acrylic Stands Appear at Shinkansen Stations\"}]","lintFlagsJson":null,"lintHits":0,"costUsd":0,"inputTokens":4726,"outputTokens":644,"status":"published","repairAttempts":0,"nextRepairAt":null,"factsAttemptedAt":1786450914,"createdAt":"2026-08-11T12:15:52.000Z","publishedAt":"2026-08-11T12:16:44.000Z","updatedAt":"2026-08-11T12:15:52.000Z"},"cluster":{"id":"c_c8d64b3a894893ec54c9f919","canonicalTitle":"『サンリオ』はぴだんぶい×JR-PLUSコラボが8月4日に開幕！描き下ろし駅弁＆ミニアクスタ全6種が新幹線の駅に登場","representativeArticleId":"a_423552e246f6ac4efb1d1bf2","sourceCount":1,"writtenSourceCount":1,"writeAttempts":0,"isSolo":true,"entitiesJson":"{\"anime_titles\":[],\"manga_titles\":[],\"work_titles\":[\"はぴだんぶい\"],\"studios\":[],\"people\":[],\"type\":\"news\",\"domain\":\"other\",\"is_roundup\":false}","contentType":"news","status":"published","firstSeenAt":"2026-07-30T03:00:46.000Z","lastSeenAt":"2026-07-30T03:00:46.000Z","updatedAt":"2026-08-11T12:16:44.000Z"},"attribution":[{"source":"Nijimen","url":"https://nijimen.kusuguru.co.jp/topics/628268","title":"『サンリオ』はぴだんぶい×JR-PLUSコラボが8月4日に開幕！描き下ろし駅弁＆ミニアクスタ全6種が新幹線の駅に登場"}],"entities":{"anime_titles":[],"manga_titles":[],"work_titles":["はぴだんぶい"],"studios":[],"people":[],"type":"news","domain":"other","is_roundup":false},"keyFacts":null}