{"rewrite":{"id":"r_9d5b1bb4659e97f584dbd06c","clusterId":"c_bf2673bcfb63d67a75b8fcf3","slug":"halfwaytheir-sponsors-toranomon-advertising-festival","model":"deepseek-v4-1-flash","headline":"Halfwaytheir Sponsors Toranomon Advertising Festival","summary":"Halfwaytheir, a Shibuya company that plans OOH and ambient advertising, will sponsor the Toranomon Advertising Festival, held over nine days from October 9 to October 17, 2026 at TOKYO NODE in Toranomon Hills Station Tower. The company's Director COO Yoshiki Sukeshita will speak on the talk session \"OOH Daisuki Club\" on October 13.","whyItMatters":"The sponsorship puts an OOH specialist on stage at a festival that drew over 17,000 visitors last year, arguing the format still matters in a social media era.","webCardHtml":"\u003cp\u003eThe festival\u0026#39;s first edition drew over 17,000 visitors, and this year it expands to nine days at TOKYO NODE, on floors 8, 45 to 49 of Toranomon Hills Station Tower. Halfwaytheir, based in Shibuya, plans and produces OOH, DOOH, and ambient advertising, and says it agreed with the event\u0026#39;s aim of gathering creators across industries and generations.\u003c/p\u003e\u003cp\u003eThe session on October 13 runs from 16:30 to 17:30 on the THEATER STAGE. Sukeshita joins Masanao Kuwahara of CyberAgent, Seiya Kato of Bizpa, and Shunsuke Kaga of Dentsu, listed as a guest, to discuss OOH\u0026#39;s appeal using case studies.\u003c/p\u003e","blueskyPost":"Halfwaytheir's Toranomon Advertising Festival slot is a talk, not a booth. For an OOH planner, the panel is the product: it puts Sukeshita in the room where the nine-day fest's buyers are.","twitterPost":"Halfwaytheir is sponsoring Toranomon Advertising Festival, but its actual move is Sukeshita's Oct 13 panel, not the logo placement.","threadsPost":"Halfwaytheir's Toranomon Advertising Festival presence is a talk slot, not a booth. For an OOH and ambient planner, the panel is the product: it puts Director COO Yoshiki Sukeshita in front of the buyers attending the nine-day run at TOKYO NODE.","newsletterBlurb":"Halfwaytheir, a Shibuya OOH and ambient advertising company, is a supporter of the Toranomon Advertising Festival, which runs nine days from October 9 to October 17, 2026 at TOKYO NODE. Director COO Yoshiki Sukeshita appears in the talk session \"OOH Daisuki Club\" on October 13 at 16:30. The festival's first edition drew over 17,000 visitors.","attributionJson":"[{\"source\":\"ASCII.jp\",\"url\":\"https://ascii.jp/elem/000/004/439/4439709/?rss\",\"title\":\"halfwaytheir Sponsors and Speaks at \\\"Toranomon Advertising Festival,\\\" Japan's Largest Advertising Creative Festival\"}]","lintFlagsJson":null,"lintHits":0,"costUsd":0,"inputTokens":4696,"outputTokens":618,"status":"published","repairAttempts":0,"nextRepairAt":null,"factsAttemptedAt":1791179072,"createdAt":"2026-10-05T05:42:07.000Z","publishedAt":"2026-10-05T05:43:26.000Z","updatedAt":"2026-10-05T05:43:26.000Z"},"cluster":{"id":"c_bf2673bcfb63d67a75b8fcf3","canonicalTitle":"halfwaytheir、日本最大規模の広告クリエイティブフェスティバル「虎ノ門広告祭」に協賛・登壇","representativeArticleId":"a_b34327a49c87c39ff8d0a788","sourceCount":1,"writtenSourceCount":1,"writeAttempts":0,"isSolo":true,"entitiesJson":"{\"anime_titles\":[],\"manga_titles\":[],\"work_titles\":[\"虎ノ門広告祭\"],\"studios\":[\"halfwaytheir\"],\"people\":[],\"type\":\"event\",\"domain\":\"other\",\"is_roundup\":false}","contentType":"news","status":"published","firstSeenAt":"2026-10-02T07:30:09.000Z","lastSeenAt":"2026-10-02T07:30:09.000Z","updatedAt":"2026-10-05T05:43:21.000Z"},"attribution":[{"source":"ASCII.jp","url":"https://ascii.jp/elem/000/004/439/4439709/?rss","title":"halfwaytheir、日本最大規模の広告クリエイティブフェスティバル「虎ノ門広告祭」に協賛・登壇"}],"entities":{"anime_titles":[],"manga_titles":[],"work_titles":["虎ノ門広告祭"],"studios":["halfwaytheir"],"people":[],"type":"event","domain":"other","is_roundup":false},"keyFacts":null}