{"rewrite":{"id":"r_6527a3835873cd738985bf09","clusterId":"c_255eba3125af071cb34fb76b","slug":"gunma-prefecture-tiktok-campaign-hits-1-5-million-views-in-three-weeks","model":"deepseek-v4-flash","headline":"Gunma Prefecture TikTok Campaign Hits 1.5 Million Views in Three Weeks","summary":"A collaboration between studio15, Gunma Prefecture, and Yomiuri Gunma Advertising enlisted 10 TikTok influencers with over 3 million total followers to promote the prefecture. The campaign's videos on the official \"tsulunos\" TikTok account surpassed 1.5 million views in three weeks. Gunma ranked first in a desired relocation destination survey for two consecutive years.","whyItMatters":"The campaign shows a local government using TikTok influencer marketing to reach younger demographics and support relocation efforts, building on a prior award for the account.","webCardHtml":"\u003cp\u003eThe official TikTok account for Gunma Prefecture\u0026#39;s video site \u0026#34;tsulunos\u0026#34; has drawn over 1.5 million views in three weeks from a campaign featuring 10 influencers with a combined following of more than 3 million. The project, produced by studio15 in partnership with the prefecture and Yomiuri Gunma Advertising, pairs each influencer\u0026#39;s style with local attractions. Daily-life influencer Chinapupu visited the Agatsuma Gorge rail bike experience, food influencer Yocchan toured local gourmet spots and a raw yuba scooping site, and the actor group Ikemenzu performed skits themed around regional content. Gunma ranked first in the Furusato Kaiki・Iju Koryu Suishin Kiko\u0026#39;s desired relocation destination survey for 2024 and 2025. The tsulunos account received a Special Award at the TikTok First Half Trend Awards 2025, the first local government to do so.\u003c/p\u003e","blueskyPost":"Gunma's campaign uses 10 influencers with 3 million collective followers, but the early metric is views, not relocation applications. The relocation survey win sets a benchmark the campaign now has to defend.","twitterPost":"Gunma's campaign hit 1.5M views in three weeks. The real test is whether views convert to relocation interest after two years at the top of the survey.","threadsPost":"Gunma's TikTok campaign hit 1.5 million views in three weeks using 10 influencers with 3 million followers combined. The prefecture already ranked first in relocation desire for two years. The campaign's job is not awareness it is conversion keeping that top spot when the survey updates.","newsletterBlurb":"Gunma Prefecture's official TikTok account \"tsulunos\" surpassed 1.5 million views in three weeks with a campaign featuring 10 influencers. The project aims to boost awareness and relocation interest, building on the prefecture's top ranking in a desired relocation survey for two consecutive years.","attributionJson":"[{\"source\":\"ASCII.jp\",\"url\":\"https://ascii.jp/elem/000/004/413/4413483/?rss\",\"title\":\"Popular TikTok Influencers Spread the Charm of Gunma! Now Streaming on Gunma Prefecture's Official \\\"tsulunos\\\" [Over 1.5 Million Views in Just 3 Weeks]\"}]","lintFlagsJson":null,"lintHits":0,"costUsd":0,"inputTokens":4269,"outputTokens":631,"status":"published","repairAttempts":0,"nextRepairAt":null,"factsAttemptedAt":1782549144,"createdAt":"2026-06-27T08:22:45.000Z","publishedAt":"2026-06-27T08:25:24.000Z","updatedAt":"2026-06-27T08:25:24.000Z"},"cluster":{"id":"c_255eba3125af071cb34fb76b","canonicalTitle":"TikTok人気インフルエンサーが群馬の魅力を拡散！群馬県公式「tsulunos」にて配信中【開始3週間ですでに150万回突破】","representativeArticleId":"a_d3aefbe0ca9b3733848687f0","sourceCount":1,"writtenSourceCount":1,"writeAttempts":0,"isSolo":true,"entitiesJson":"{\"anime_titles\":[],\"manga_titles\":[],\"work_titles\":[],\"studios\":[],\"people\":[],\"type\":\"news\",\"domain\":\"other\",\"is_roundup\":false}","contentType":"news","status":"published","firstSeenAt":"2026-06-25T02:00:00.000Z","lastSeenAt":"2026-06-25T02:00:00.000Z","updatedAt":"2026-06-27T08:25:24.000Z"},"attribution":[{"source":"ASCII.jp","url":"https://ascii.jp/elem/000/004/413/4413483/?rss","title":"TikTok人気インフルエンサーが群馬の魅力を拡散！群馬県公式「tsulunos」にて配信中【開始3週間ですでに150万回突破】"}],"entities":{"anime_titles":[],"manga_titles":[],"work_titles":[],"studios":[],"people":[],"type":"news","domain":"other","is_roundup":false},"keyFacts":["Gunma Prefecture's official TikTok account 'tsulunos' drew over 1.5 million views in three weeks from a campaign featuring 10 influencers with a combined following of more than 3 million.","The campaign was produced by studio15 in partnership with Gunma Prefecture and Yomiuri Gunma Advertising, pairing each influencer's style with local attractions.","Gunma ranked first in the Furusato Kaiki・Iju Koryu Suishin Kiko's desired relocation destination survey for 2024 and 2025.","The tsulunos account received a Special Award at the TikTok First Half Trend Awards 2025, the first local government to do so."]}