{"rewrite":{"id":"r_c27e494f4976a4233c548e01","clusterId":"c_b9c51abe17801acb54400a1b","slug":"guilty-tansan-nope-hits-100-million-units-in-150-days-fastest-suntory-reiwa-launch","model":"deepseek-v4-flash","headline":"Guilty Tansan NOPE Hits 100 Million Units in 150 Days, Fastest Suntory Reiwa Launch","summary":"Suntory Beverage \u0026 Food said on September 2 that its carbonated drink Guilty Tansan NOPE passed 100 million units shipped in 150 days since its March 24 nationwide launch, the fastest for a Suntory beverage new product in the Reiwa era. The company estimates the drink took a 6.8 percent share of the carbonated drink market from March to July 2026, and a survey put its recognition rate at 62 percent five months after release.","whyItMatters":"The 150-day run to 100 million units makes Guilty Tansan NOPE the fastest Suntory beverage new product of the Reiwa era, with the company crediting its guilty consumption positioning and a 62 percent recognition rate for drawing buyers from outside the carbonated drink category.","webCardHtml":"\u003cp\u003eSuntory Beverage \u0026amp; Food announced the milestone on September 2 and tied it to the drink\u0026#39;s guilty consumption concept, which targets the urge to indulge despite health-consciousness. The company\u0026#39;s estimate puts the drink at a 6.8 percent share of the carbonated drink market for March through July 2026, a market that grew 108 percent year on year.\u003c/p\u003e\u003cp\u003eBuyers are not limited to cola and clear carbonated drink users. The company says unsweetened tea and fruit juice drinkers also moved in, and drinking scenes extend past thirst and stress relief to time spent alone. On social media, users report mixing NOPE with alcohol, using it as a seasoning, and pairing it with ice cream.\u003c/p\u003e\u003cp\u003eTo mark the milestone, Suntory is running a follow-and-repost campaign on the official X account @NOPE_jp through September 13, with 100 winners receiving a case of 24 600ml bottles.\u003c/p\u003e","blueskyPost":"Suntory's Guilty Tansan NOPE passed 100 million units shipped in 150 days, the fastest for a Suntory beverage new product in the Reiwa era. The company credits the guilty consumption concept and a 62 percent recognition rate. A follow-and-repost campaign runs through September 13.","twitterPost":"Suntory's Guilty Tansan NOPE hit 100 million units shipped in 150 days, fastest for a Suntory beverage new product in the Reiwa era. Company credits the guilty consumption concept and 62 percent recognition. Follow-and-repost campaign runs through Sept 13.","threadsPost":null,"newsletterBlurb":"Suntory Beverage \u0026 Food says Guilty Tansan NOPE passed 100 million units shipped in 150 days, the fastest for a Suntory beverage new product in the Reiwa era. The company credits the drink's guilty consumption concept and a 62 percent recognition rate, with buyers coming from cola, clear carbonated, unsweetened tea, and fruit juice users. A follow-and-repost campaign on X runs through September 13.","attributionJson":"[{\"source\":\"Denfaminicogamer\",\"url\":\"https://news.denfaminicogamer.jp/news/2609023r\",\"title\":\"Guilty Tansan NOPE Shipments Top 100 Million Units, Fastest for Suntory New Beverage in Reiwa Era\"}]","lintFlagsJson":null,"lintHits":0,"costUsd":0,"inputTokens":5675,"outputTokens":6070,"status":"published","repairAttempts":0,"nextRepairAt":null,"factsAttemptedAt":1788365018,"createdAt":"2026-09-02T15:57:30.000Z","publishedAt":"2026-09-02T16:02:22.000Z","updatedAt":"2026-09-02T16:02:22.000Z"},"cluster":{"id":"c_b9c51abe17801acb54400a1b","canonicalTitle":"「ギルティ炭酸 NOPE」の出荷本数が1億本を突破。サントリーの飲料新商品では令和史上最速","representativeArticleId":"a_d1683698c8fbaad726087f36","sourceCount":1,"writtenSourceCount":1,"writeAttempts":0,"isSolo":true,"entitiesJson":"{\"anime_titles\":[],\"manga_titles\":[],\"work_titles\":[\"Guilty Tansan NOPE\"],\"studios\":[],\"people\":[],\"type\":\"news\",\"domain\":\"other\",\"is_roundup\":false}","contentType":"news","status":"published","firstSeenAt":"2026-09-02T14:51:14.000Z","lastSeenAt":"2026-09-02T14:51:14.000Z","updatedAt":"2026-09-02T16:02:24.000Z"},"attribution":[{"source":"Denfaminicogamer","url":"https://news.denfaminicogamer.jp/news/2609023r","title":"「ギルティ炭酸 NOPE」の出荷本数が1億本を突破。サントリーの飲料新商品では令和史上最速"}],"entities":{"anime_titles":[],"manga_titles":[],"work_titles":["Guilty Tansan NOPE"],"studios":[],"people":[],"type":"news","domain":"other","is_roundup":false},"keyFacts":null}