{"rewrite":{"id":"r_1f9e19cc8c71a1f9118bd3f5","clusterId":"c_cccd6168fb75fe53c30802f3","slug":"gugenka-produces-mr-game-and-welcome-monitor-for-sanrio-puroland-summer-event","model":"deepseek-v4-flash","headline":"Gugenka Produces MR Game and Welcome Monitor for Sanrio Puroland Summer Event","summary":"Gugenka has produced interactive content for Sanrio Puroland's 'Puroland Neo Natsu Matsuri III,' running July 10 to September 1, 2026. The offerings include a welcome monitor featuring Hello Kitty and Kuromi in futuristic Y3K fashion, and an MR shooting game called 'Pochacco's Cool Ice Festival' where players scoop ice cream in teams. A digital figure campaign via the HoloModel app will distribute limited-edition cards at the venue.","whyItMatters":"The collaboration shows Gugenka applying its XR expertise to a theme park event, blending character appeal with mixed-reality gameplay for a seasonal attraction.","webCardHtml":"\u003cp\u003eGugenka, the XR creative studio led by CEO Masafumi Mikami, has produced two interactive experiences for Sanrio Puroland\u0026#39;s summer event \u0026#39;Puroland Neo Natsu Matsuri III.\u0026#39; A welcome monitor at the park entrance shows Hello Kitty and Kuromi in futuristic Y3K fashion, delivering exclusive messages to guests. The main attraction is \u0026#39;Pochacco\u0026#39;s Cool Ice Festival,\u0026#39; a team-based MR shooting game where players use a spoon to scoop virtual ice cream and feed it to opponents. The game costs 800 yen per person and is recommended for ages 13 and up. A separate campaign in the HoloModel digital figure app will distribute free cards at the venue with redemption keywords for limited-edition digital figures of Hello Kitty and Kuromi in their Y3K outfits. The event runs from July 10 to September 1, 2026.\u003c/p\u003e","blueskyPost":"Gugenka's MR game for Puroland turns ice cream scooping into a competitive team activity. The welcome monitor's Y3K fashion suggests Sanrio is pushing its characters into a tech-forward aesthetic for the summer event.","twitterPost":"Gugenka's MR game turns ice cream scooping into a competitive team activity at Puroland's summer event.","threadsPost":"Gugenka's MR game for Sanrio Puroland's summer festival turns ice cream scooping into a competitive team activity. The welcome monitor's Y3K fashion suggests Sanrio is pushing Hello Kitty and Kuromi into a tech-forward aesthetic for this event.","newsletterBlurb":"Gugenka has created interactive content for Sanrio Puroland's summer event, including a welcome monitor with Hello Kitty and Kuromi in futuristic Y3K fashion and an MR shooting game called 'Pochacco's Cool Ice Festival.' A digital figure campaign via the HoloModel app will distribute limited-edition cards at the venue. The event runs from July 10 to September 1, 2026.","attributionJson":"[{\"source\":\"PANORA\",\"url\":\"https://panora.tokyo/archives/147693\",\"title\":\"Gugenka Collaborates on Interactive Content for Sanrio Puroland's 'Puroland Neo Natsu Matsuri III'\"}]","lintFlagsJson":null,"lintHits":0,"costUsd":0,"inputTokens":4284,"outputTokens":662,"status":"published","repairAttempts":0,"nextRepairAt":null,"factsAttemptedAt":1782971097,"createdAt":"2026-07-02T05:38:29.000Z","publishedAt":"2026-07-02T05:39:50.000Z","updatedAt":"2026-07-02T05:39:50.000Z"},"cluster":{"id":"c_cccd6168fb75fe53c30802f3","canonicalTitle":"Gugenka、サンリオピューロランドの「ピューロランドネオナツマツリⅢ」において体験型コンテンツを制作協力","representativeArticleId":"a_30981c080abb1ac0ab10d916","sourceCount":1,"writtenSourceCount":1,"writeAttempts":0,"isSolo":true,"entitiesJson":"{\"anime_titles\":[],\"manga_titles\":[],\"work_titles\":[\"ピューロランドネオナツマツリⅢ\"],\"studios\":[],\"people\":[\"三上昌史\"],\"type\":\"event\",\"domain\":\"other\",\"is_roundup\":false}","contentType":"news","status":"published","firstSeenAt":"2026-07-02T03:25:34.000Z","lastSeenAt":"2026-07-02T03:25:34.000Z","updatedAt":"2026-07-02T05:39:50.000Z"},"attribution":[{"source":"PANORA","url":"https://panora.tokyo/archives/147693","title":"Gugenka、サンリオピューロランドの「ピューロランドネオナツマツリⅢ」において体験型コンテンツを制作協力"}],"entities":{"anime_titles":[],"manga_titles":[],"work_titles":["ピューロランドネオナツマツリⅢ"],"studios":[],"people":["三上昌史"],"type":"event","domain":"other","is_roundup":false},"keyFacts":["Gugenka produced a welcome monitor for Sanrio Puroland's 'Puroland Neo Natsu Matsuri III' that shows Hello Kitty and Kuromi in futuristic Y3K fashion.","The event includes an MR shooting game called 'Pochacco's Cool Ice Festival' where players scoop virtual ice cream and feed it to opponents.","The MR game costs 800 yen per person and is recommended for ages 13 and up.","A HoloModel app campaign at the venue distributes free cards with redemption keywords for limited-edition digital figures of Hello Kitty and Kuromi in Y3K outfits.","The event runs from July 10 to September 1, 2026."]}