{"rewrite":{"id":"r_cde0360d64388d91a28ed5a3","clusterId":"c_ae352a57ba856757ec7b4a72","slug":"grapht-announces-first-persona-collaboration-with-30th-anniversary-collection","model":"deepseek-v4-flash","headline":"GRAPHT Announces First Persona Collaboration with 30th Anniversary Collection","summary":"MSY's audio and gaming accessories brand GRAPHT announced its first collaboration with the Persona series, timed to the franchise's 30th anniversary. The collection, sold under the ASOBI GRAPHT line that develops products with game IPs, centers on 'THE SPECIAL - EARPHONES PERSONA 30th Anniversary Edition,' a 9,900 yen earphone based on GRAPHT's THE STANDARD model. The Atlus Sound Team listened to and selected the tuning. Pre-orders opened September 7 on the GRAPHT OFFICIAL STORE. The earphones will not be sold at the venue, but will be on display and available for listening at the GRAPHT exhibition booth (Hall10-C08) at Tokyo Game Show 2026, running September 17-21 at Makuhari Messe, alongside a playable demo of Persona 4 Revival. All other items, including eight T-shirt designs, desk mats, a stainless steel thermal tumbler, acrylic art blocks, embroidered stickers, arcade controller buttons, and trading can badges, get early sales at the GRAPHT merchandise booth (Hall10-W30). Those items are scheduled for online sale around early October.","whyItMatters":"The earphones are the only item withheld from venue sales, so the pre-order is the sole route to the flagship product while the rest of the lineup is TGS-first, a split that makes the event the primary sales channel for the collection.","webCardHtml":"\u003cp\u003eMSY\u0026#39;s GRAPHT brand is running its first collaboration with the Persona series for the franchise\u0026#39;s 30th anniversary, with the collection sold under the ASOBI GRAPHT line that develops products with game IPs. The lineup spans eight product categories, from the 9,900 yen THE SPECIAL earphones to 700 yen trading can badges, and most items carry TGS venue limited prices. The earphones are the only item excluded from venue sales; everything else goes on sale early at the GRAPHT merchandise booth (Hall10-W30) at Tokyo Game Show 2026, September 17-21 at Makuhari Messe, with online sales scheduled for around early October.\u003c/p\u003e\u003cul\u003e\u003cli\u003e\u003cstrong\u003eTHE SPECIAL - EARPHONES PERSONA 30th Anniversary Edition\u003c/strong\u003e: 9,900 yen; pre-orders from September 7; not sold at the TGS venue\u003c/li\u003e\u003cli\u003e\u003cstrong\u003ePersona 30th T-shirts (8 types)\u003c/strong\u003e: 6,600 yen each; line art of the 30th anniversary artwork\u003c/li\u003e\u003cli\u003e\u003cstrong\u003ePersona 30th Desk Mat (3 types)\u003c/strong\u003e: 4,900 yen each, TGS venue limited price; 80 x 30 cm\u003c/li\u003e\u003cli\u003e\u003cstrong\u003ePersona 30th Stainless Steel Thermal Tumbler (380ml)\u003c/strong\u003e: 3,800 yen, TGS venue limited price\u003c/li\u003e\u003cli\u003e\u003cstrong\u003ePersona 30th Art Block (2 types)\u003c/strong\u003e: 3,900 yen each; acrylic menu screens from Persona 3 Reload and Persona 5 Royal\u003c/li\u003e\u003cli\u003e\u003cstrong\u003ePersona 30th Embroidered Stickers (10 types)\u003c/strong\u003e: 1,300 to 1,900 yen; made with Kiryu region embroidery workshops\u003c/li\u003e\u003cli\u003e\u003cstrong\u003ePersona 30th 24φ Arcade Controller Buttons (P4U2)\u003c/strong\u003e: 1,600 yen each; usable as buttons or straps\u003c/li\u003e\u003cli\u003e\u003cstrong\u003ePersona 30th Trading Can Badges (8 types)\u003c/strong\u003e: 700 yen each, 5,600 yen per box; all 8 protagonists\u003c/li\u003e\u003c/ul\u003e","blueskyPost":"The Atlus Sound Team picked the tuning for GRAPHT's Persona 30th anniversary earphones, a 9,900 yen model that is the one item the TGS booth will not sell. Pre-orders opened today.","twitterPost":"You can try the Persona 30th earphones at TGS2026 next to a playable Persona 4 Revival demo, but you cannot buy them there. The rest of the collection is venue-first.","threadsPost":null,"newsletterBlurb":"GRAPHT, MSY's gaming accessories brand, is running its first Persona collaboration for the series' 30th anniversary. The 9,900 yen THE SPECIAL earphones open pre-orders September 7, while the rest of the collection gets early sales at Tokyo Game Show 2026, September 17-21 at Makuhari Messe.","attributionJson":"[{\"source\":\"GAME Watch\",\"url\":\"https://game.watch.impress.co.jp/docs/news/2138623.html\",\"title\":\"GRAPHT Announces First Collaboration with Persona Series; New 30th Anniversary Collection to Be Sold Early at TGS2026\"},{\"source\":\"Inside\",\"url\":\"https://www.inside-games.jp/article/2026/09/07/187359.html\",\"title\":\"Persona Series and GRAPHT Collaborate for the First Time! 30th Anniversary Official Artwork Featuring All Protagonists Looks Stylish\"},{\"source\":\"GameBusiness.jp\",\"url\":\"https://www.gamebusiness.jp/article/2026/09/07/27931.html\",\"title\":\"Persona Series and GRAPHT Collaborate for the First Time! 30th Anniversary Official Artwork Featuring All Protagonists Looks Stylish\"},{\"source\":\"Game Spark\",\"url\":\"http://www.gamespark.jp/article/2026/09/07/171874.html\",\"title\":\"Persona Series and GRAPHT Collaborate for the First Time! 30th Anniversary Official Artwork Featuring All Protagonists Looks Stylish\"}]","lintFlagsJson":null,"lintHits":0,"costUsd":0,"inputTokens":14914,"outputTokens":7421,"status":"published","repairAttempts":0,"nextRepairAt":null,"factsAttemptedAt":1788875072,"createdAt":"2026-09-08T13:40:44.000Z","publishedAt":"2026-09-08T13:43:20.000Z","updatedAt":"2026-09-08T13:43:20.000Z"},"cluster":{"id":"c_ae352a57ba856757ec7b4a72","canonicalTitle":"GRAPHT、「ペルソナ」シリーズと初コラボ決定！ 30周年記念の新作コレクションをTGS2026で先行販売","representativeArticleId":"a_6995fb6d853580abd696daf4","sourceCount":5,"writtenSourceCount":5,"writeAttempts":0,"isSolo":false,"entitiesJson":"{\"anime_titles\":[\"Persona 5 the Animation\"],\"manga_titles\":[],\"work_titles\":[\"Persona\"],\"studios\":[],\"people\":[],\"type\":\"announcement\",\"domain\":\"games\",\"is_roundup\":false}","contentType":"news","status":"published","firstSeenAt":"2026-09-07T02:00:00.000Z","lastSeenAt":"2026-09-08T12:18:11.000Z","updatedAt":"2026-09-08T13:43:20.000Z"},"attribution":[{"source":"4Gamer.net","url":"https://www.4gamer.net/games/637/G063753/20260908054/","title":"「ペルソナ30周年」スペシャル生放送，9月20日に配信。TVアニメ「ペルソナ５」第1話〜第5話のYouTube無料公開や，声優ラジオも予定"},{"source":"GAME Watch (Impress)","url":"https://game.watch.impress.co.jp/docs/news/2138623.html","title":"GRAPHT、「ペルソナ」シリーズと初コラボ決定！ 30周年記念の新作コレクションをTGS2026で先行販売"},{"source":"Game Spark","url":"http://www.gamespark.jp/article/2026/09/07/171874.html","title":"『ペルソナ』シリーズとGRAPHTが初コラボ！歴代主人公による30周年記念公式アートワークがオシャレ"},{"source":"GameBusiness.jp","url":"https://www.gamebusiness.jp/article/2026/09/07/27931.html","title":"『ペルソナ』シリーズとGRAPHTが初コラボ！歴代主人公による30周年記念公式アートワークがオシャレ"},{"source":"Inside","url":"https://www.inside-games.jp/article/2026/09/07/187359.html","title":"『ペルソナ』シリーズとGRAPHTが初コラボ！歴代主人公による30周年記念公式アートワークがオシャレ"}],"entities":{"anime_titles":["Persona 5 the Animation"],"manga_titles":[],"work_titles":["Persona"],"studios":[],"people":[],"type":"announcement","domain":"games","is_roundup":false},"keyFacts":["MSY's GRAPHT brand announced its first collaboration with the Persona series for the franchise's 30th anniversary on September 7, 2026.","The THE SPECIAL - EARPHONES PERSONA 30th Anniversary Edition costs 9,900 yen, and pre-orders opened September 7 on the GRAPHT OFFICIAL STORE.","Tokyo Game Show 2026 runs September 17-21 at Makuhari Messe, where GRAPHT operates an exhibition booth (Hall10-C08) and a merchandise booth (Hall10-W30).","Persona 30th T-shirts cost 6,600 yen each, desk mats 4,900 yen, the thermal tumbler 3,800 yen, art blocks 3,900 yen, arcade buttons 1,600 yen, and trading can badges 700 yen each or 5,600 yen per box.","Items other than the earphones go on sale early at the TGS2026 merchandise booth and are scheduled for online sale around early October 2026."]}