{"rewrite":{"id":"r_9de25a0de3e53bbf38b18df0","clusterId":"c_1ff7291a9bc9e1b2de80a7a8","slug":"google-adds-pass-through-urls-to-search-results-to-block-ai-scraping","model":"deepseek-v4-flash","headline":"Google Adds Pass-Through URLs to Search Results to Block AI Scraping","summary":"Google has begun rolling out google.com/goto pass-through URLs that redirect users through its own servers before reaching a clicked website. The measure appears aimed at stopping third-party tools and AI companies from scraping search results. A Google spokesperson confirmed the company regularly takes technical measures against evolving abuse, without naming scraping directly.","whyItMatters":"The rollout shows Google tightening control over who can programmatically read search results, timed with an amended lawsuit against SerpApi for illegal scraping.","webCardHtml":"\u003cp\u003eGoogle Search has been quietly routing outbound clicks through google.com/goto since July, with detection volumes climbing sharply in August. The pass-through URLs intercept the request before redirecting to the original page, so the destination link never appears directly in the results markup.\u003c/p\u003e\u003cp\u003eDerek Perkins, CEO of search analysis tool Nozzle, says deployment is now near 100% on some residential IP providers after a first major test in early August. The change comes alongside a separate legal push: Google filed an amended complaint in August against SerpApi, a service that sells scraped search results, after an earlier version of the case was dismissed.\u003c/p\u003e\u003cp\u003eFor regular users the only visible difference is the google.com/goto address shown when hovering over a link. People running third-party tracking tools may see broken data and should check with the provider for a workaround.\u003c/p\u003e","blueskyPost":"Google Search now routes outbound clicks through google.com/goto pass-through URLs. Deployment is near 100% on some residential IPs. The move is aimed at AI bots and scrapers, and an amended SerpApi lawsuit landed in August.","twitterPost":"Google Search links now pass through google.com/goto redirects. Rollout began in July and surged in August. Seen as a block against AI scraper bots, alongside an amended lawsuit against SerpApi.","threadsPost":null,"newsletterBlurb":"Google is routing search result clicks through its own google.com/goto pass-through URLs, a measure aimed at stopping AI bots from scraping results. The change has been rolling out since July and is near 100% on some residential IP providers. Regular users will only notice the redirect address on hover.","attributionJson":"[{\"source\":\"GIGAZINE\",\"url\":\"https://gigazine.net/news/20260828-google-search-goto-tracking-parameters/\",\"title\":\"Google begins rolling out 'google.com/goto' pass-through URLs to prevent scraping of search results by AI bots\"}]","lintFlagsJson":null,"lintHits":0,"costUsd":0,"inputTokens":4632,"outputTokens":575,"status":"published","repairAttempts":0,"nextRepairAt":null,"factsAttemptedAt":1788023388,"createdAt":"2026-08-29T17:04:22.000Z","publishedAt":"2026-08-29T17:06:46.000Z","updatedAt":"2026-08-29T17:04:22.000Z"},"cluster":{"id":"c_1ff7291a9bc9e1b2de80a7a8","canonicalTitle":"GoogleがAIボットによる検索結果スクレイピングを防ぐためパススルーURLとして「google.com/goto」の展開を開始","representativeArticleId":"a_2ab6d6783662d72502dda11c","sourceCount":1,"writtenSourceCount":1,"writeAttempts":0,"isSolo":true,"entitiesJson":"{\"anime_titles\":[],\"manga_titles\":[],\"work_titles\":[],\"studios\":[],\"people\":[],\"type\":\"news\",\"domain\":\"industry\",\"is_roundup\":false}","contentType":"news","status":"published","firstSeenAt":"2026-08-28T12:00:00.000Z","lastSeenAt":"2026-08-28T12:00:00.000Z","updatedAt":"2026-08-29T17:06:48.000Z"},"attribution":[{"source":"GIGAZINE","url":"https://gigazine.net/news/20260828-google-search-goto-tracking-parameters/","title":"GoogleがAIボットによる検索結果スクレイピングを防ぐためパススルーURLとして「google.com/goto」の展開を開始"}],"entities":{"anime_titles":[],"manga_titles":[],"work_titles":[],"studios":[],"people":[],"type":"news","domain":"industry","is_roundup":false},"keyFacts":null}