{"rewrite":{"id":"r_baacca3123bbb23f70ebc00c","clusterId":"c_6c64b81cc6ea012cf2ab7946","slug":"giant-street-fighter-cabinet-appears-in-times-square","model":"deepseek-v4-1-flash","headline":"Giant Street Fighter Cabinet Appears in Times Square","summary":"A giant Street Fighter arcade cabinet showed up in New York's Times Square as part of the upcoming film's promotion. Actor Noah Centineo, who plays Ken Masters, performed a real-life Hell Wheel in a video posted by the movie's social media team. Reports of the cabinet spread across social media on Thursday, with DiscussingFilm posting footage of performers dressed as Ryu and Ken fighting at the oversized cabinet, which has a giant control stick and command buttons.","whyItMatters":"The film's marketing is leaning on the arcade iconography and street performance rather than conventional trailer beats, timed to a release that is days away.","webCardHtml":"\u003cp\u003eThe cabinet carried a control stick and command buttons scaled up past human size, and performers in Ryu and Ken costumes fought in front of it. The video the film\u0026#39;s social media team posted of Centineo\u0026#39;s Hell Wheel carried the caption, \u0026#34;You just witnessed Ken\u0026#39;s Hell Wheel IN REAL LIFE!\u0026#34; The cabinet drew attention on its own before the film\u0026#39;s release, which is set for October 13.\u003c/p\u003e","blueskyPost":"Street Fighter's Times Square marketing leans on the arcade cabinet, not the film's cast. The cabinet draws the crowd but sells a movie it cannot load.","twitterPost":"Street Fighter's Times Square stunt sells the cabinet, not the movie. Nostalgia drew the crowd.","threadsPost":"Street Fighter's Times Square cabinet draws on arcade nostalgia to sell a film. Performers dressed as Ryu and Ken fought at the oversized cabinet while Noah Centineo performed a Hell Wheel elsewhere. The cabinet cannot load the movie it promotes.","newsletterBlurb":"A giant Street Fighter arcade cabinet appeared in New York's Times Square this week, with performers dressed as Ryu and Ken Masters fighting in front of it. The film's social media team also posted a video of Noah Centineo, who plays Ken, performing a real-life Hell Wheel. The movie opens October 13.","attributionJson":"[{\"source\":\"Anime News Network\",\"url\":\"https://www.animenewsnetwork.com/interest/2026-10-08/giant-street-fighter-arcade-cabinet-appears-in-new-york-times-square/.242632\",\"title\":\"Giant Street Fighter Arcade Cabinet Appears in New York's Times Square\"}]","lintFlagsJson":null,"lintHits":0,"costUsd":0,"inputTokens":4309,"outputTokens":539,"status":"published","repairAttempts":0,"nextRepairAt":null,"factsAttemptedAt":1791524230,"createdAt":"2026-10-09T05:32:12.000Z","publishedAt":"2026-10-09T05:36:06.000Z","updatedAt":"2026-10-09T05:36:06.000Z"},"cluster":{"id":"c_6c64b81cc6ea012cf2ab7946","canonicalTitle":"Interest\nGiant Street Fighter Arcade Cabinet Appears in New York's Times Square","representativeArticleId":"a_06ac199065d56eae35ad1080","sourceCount":1,"writtenSourceCount":1,"writeAttempts":0,"isSolo":true,"entitiesJson":"{\"anime_titles\":[],\"manga_titles\":[],\"work_titles\":[\"Street Fighter\"],\"studios\":[],\"people\":[\"Noah Centineo\"],\"type\":\"event\",\"domain\":\"games\",\"is_roundup\":false}","contentType":"news","status":"published","firstSeenAt":"2026-10-09T03:59:00.000Z","lastSeenAt":"2026-10-09T03:59:00.000Z","updatedAt":"2026-10-09T05:36:07.000Z"},"attribution":[{"source":"Anime News Network","url":"https://www.animenewsnetwork.com/interest/2026-10-08/giant-street-fighter-arcade-cabinet-appears-in-new-york-times-square/.242632","title":"Interest\nGiant Street Fighter Arcade Cabinet Appears in New York's Times Square"}],"entities":{"anime_titles":[],"manga_titles":[],"work_titles":["Street Fighter"],"studios":[],"people":["Noah Centineo"],"type":"event","domain":"games","is_roundup":false},"keyFacts":null}