{"rewrite":{"id":"r_1edcd9de1555f384bda1eb01","clusterId":"c_93f190052528c87f41975517","slug":"fujikyu-railway-and-hikky-launch-xr-annual-project-for-100th-anniversary","model":"deepseek-v4-flash","headline":"Fujikyu Railway and HIKKY Launch XR Annual Project for 100th Anniversary","summary":"Fujikyu Railway, celebrating its 100th anniversary, has partnered with HIKKY to launch an XR Annual Project. The first phase brings Fuji-Q Highland to Virtual Market 2026 Summer with a VR roller coaster that accelerates based on rider scream volume. The project aims to build virtual fan communities and drive real-world visits.","whyItMatters":"A century-old railway operator is using XR to extend its physical theme park into the metaverse, treating virtual engagement as a pipeline for real-world tourism rather than a standalone promotion.","webCardHtml":"\u003cp\u003eFujikyu Railway, which operates Fuji-Q Highland, is marking its 100th anniversary by entering the metaverse. The company partnered with HIKKY, the organizer of Virtual Market, on an XR Annual Project that begins with a Fuji-Q Highland booth at Virtual Market 2026 Summer. The centerpiece is a VR version of the coaster FUJIYAMA that speeds up the louder riders scream-a feature HIKKY calls the world\u0026#39;s first voice-accelerated VR coaster.\u003c/p\u003e\u003cp\u003eThe booth is designed as a pop-cute interpretation of the park rather than a direct replica. Senior Managing Director Motomitsu Horiuchi said the goal is to build a fan community through continuous virtual interaction, then convert that into actual visits, longer stays, and travel around Mt. Fuji. The project treats XR not as a one-off marketing stunt but as a long-term channel for customer acquisition and retention.\u003c/p\u003e","blueskyPost":"Fujikyu Railway's XR project ties a theme park attraction to a VR roller coaster whose speed scales with rider scream volume. The mechanic turns a passive ride into a performance that could be shared virtually.","twitterPost":"Fujikyu Railway's VR coaster accelerates based on scream volume, turning a theme park ride into a shareable virtual performance.","threadsPost":"Fujikyu Railway and HIKKY are building a VR roller coaster at Fuji-Q Highland whose speed increases the louder riders scream. The mechanic reframes a theme park attraction as a performance piece that can be experienced and shared virtually. The XR Annual Project runs through the centenary year.","newsletterBlurb":"Fujikyu Railway is celebrating its 100th anniversary by partnering with HIKKY on an XR Annual Project. The first phase brings a stylized version of Fuji-Q Highland to Virtual Market 2026 Summer, featuring a voice-accelerated VR roller coaster. The company sees the metaverse as a way to build fan communities and drive real-world visits.","attributionJson":"[{\"source\":\"PANORA\",\"url\":\"https://panora.tokyo/archives/146583\",\"title\":\"Fujikyu Railway Launches 'XR Annual Project' Jointly with HIKKY for Its 100th Anniversary; Fuji-Q Highland to Appear in Virtual Market\"}]","lintFlagsJson":null,"lintHits":0,"costUsd":0,"inputTokens":4221,"outputTokens":630,"status":"published","repairAttempts":0,"nextRepairAt":null,"factsAttemptedAt":1782190115,"createdAt":"2026-06-23T04:37:54.000Z","publishedAt":"2026-06-23T04:40:24.000Z","updatedAt":"2026-06-23T04:40:24.000Z"},"cluster":{"id":"c_93f190052528c87f41975517","canonicalTitle":"富士急行、創立100周年を機に「XR年間プロジェクト」をHIKKYと共同で始動　富士急ハイランドがバーチャルマーケットに登場","representativeArticleId":"a_682d195e816b611af5f70113","sourceCount":1,"writtenSourceCount":1,"writeAttempts":0,"isSolo":true,"entitiesJson":"{\"anime_titles\":[],\"manga_titles\":[],\"work_titles\":[\"XR年間プロジェクト\"],\"studios\":[\"HIKKY\"],\"people\":[\"堀内光一郎\"],\"type\":\"announcement\",\"domain\":\"other\",\"is_roundup\":false}","contentType":"news","status":"published","firstSeenAt":"2026-06-23T03:17:07.000Z","lastSeenAt":"2026-06-23T03:17:07.000Z","updatedAt":"2026-06-23T04:40:24.000Z"},"attribution":[{"source":"PANORA","url":"https://panora.tokyo/archives/146583","title":"富士急行、創立100周年を機に「XR年間プロジェクト」をHIKKYと共同で始動　富士急ハイランドがバーチャルマーケットに登場"}],"entities":{"anime_titles":[],"manga_titles":[],"work_titles":["XR年間プロジェクト"],"studios":["HIKKY"],"people":["堀内光一郎"],"type":"announcement","domain":"other","is_roundup":false},"keyFacts":["Fujikyu Railway partnered with HIKKY for an XR Annual Project to mark the railway's 100th anniversary.","The first phase brings a Fuji-Q Highland booth to Virtual Market 2026 Summer, featuring a VR version of the coaster FUJIYAMA.","The VR coaster accelerates based on rider scream volume, which HIKKY calls the world's first voice-accelerated VR coaster.","Senior Managing Director Motomitsu Horiuchi said the project aims to build a fan community through virtual interaction and convert that into real-world visits.","The booth is designed as a pop-cute interpretation of the park, not a direct replica."]}