{"rewrite":{"id":"r_230e39d8d9dbe172cb525a8c","clusterId":"c_2ef4aab46587a20780e4a611","slug":"free-fashion-game-runway-launches-with-ai-buyer-reviews-and-gen-z-avatar-design","model":"deepseek-v4-flash","headline":"Free Fashion Game 'RUNWAY' Launches with AI Buyer Reviews and Gen Z Avatar Design","summary":"Puente Inc. has officially released RUNWAY, a free browser-based fashion designer role-playing game. Players design clothes, receive serious reviews from AI buyer Kuroto Maria, and aim for the Paris Collection. The game features over 36,000 clothing combinations, avatar customization supervised by current female college students, and BGM by LoFi artist Mellow. It is free to play with a 480 yen monthly premium plan.","whyItMatters":"The game is an AI consulting firm's experiment in turning AI evaluation into entertainment, with Gen Z input on avatar design.","webCardHtml":"\u003cp\u003ePuente Inc., an AI consulting company, developed RUNWAY as an experimental project that turns the experience of \u0026#39;AI seriously reviewing\u0026#39; into entertainment. The free browser game requires no installation and can be played immediately on a smartphone. Players design clothes from over 36,000 combinations of category, silhouette, length, color, material, pattern, and accent, then list them for sale. The AI buyer Kuroto Maria evaluates each item on five axes: trendiness, novelty, ease of wear, price, and buzz. Successful sales lead to shows in all 47 prefectures and eventually the Paris Collection.\u003c/p\u003e\u003cp\u003eAvatar customization was supervised by current female college students, who influenced details such as bangs longer than eyebrows and thin twin-tails. The game includes six hairstyles, three bangs types, ten hair colors, five skin tones, six eye colors, and seven accessories. During runway performances, Mellow\u0026#39;s song \u0026#39;Someone Dancing in the Rain\u0026#39; plays. The game is free to play, with a premium plan at 480 yen per month offering one free gacha per day, and point packs for limited patterns and hair colors.\u003c/p\u003e","blueskyPost":"Free browser fashion game RUNWAY is now live. Design clothes, get reviewed by AI buyer Kuroto Maria, and aim for the Paris Collection. Avatars supervised by current female college students. Free to play with a 480 yen monthly premium plan.","twitterPost":"Free browser fashion game RUNWAY is out now. Design clothes, get serious AI reviews, and work toward the Paris Collection. Avatars designed with input from current female college students. Free to play.","threadsPost":null,"newsletterBlurb":"Puente Inc. has launched RUNWAY, a free browser fashion game where players design clothes and receive reviews from an AI buyer. The avatar customization was supervised by current female college students to capture Gen Z sensibilities. The game is free to play with a monthly premium option.","attributionJson":"[{\"source\":\"ASCII.jp\",\"url\":\"https://ascii.jp/elem/000/004/417/4417235/?rss\",\"title\":\"Free Fashion Game 'RUNWAY' with AI Buyer's 'Serious Review' Officially Released -- Aim for Paris Collection with Avatars Supervised by Current Female College Students\"}]","lintFlagsJson":null,"lintHits":0,"costUsd":0,"inputTokens":4261,"outputTokens":1990,"status":"published","repairAttempts":0,"nextRepairAt":null,"factsAttemptedAt":1783473638,"createdAt":"2026-07-08T01:09:32.000Z","publishedAt":"2026-07-08T01:13:32.000Z","updatedAt":"2026-07-08T01:09:32.000Z"},"cluster":{"id":"c_2ef4aab46587a20780e4a611","canonicalTitle":"AIバイヤーが\"本気審査\"する無料ファッションゲーム「RUNWAY」を正式リリース ── 現役女子大生監修のきせかえアバターで、めざせパリコレ","representativeArticleId":"a_6e768677801a3f3eb7b50714","sourceCount":1,"writtenSourceCount":1,"writeAttempts":0,"isSolo":true,"entitiesJson":"{\"anime_titles\":[],\"manga_titles\":[],\"work_titles\":[\"RUNWAY\"],\"studios\":[],\"people\":[],\"type\":\"release\",\"domain\":\"games\",\"is_roundup\":false}","contentType":"news","status":"published","firstSeenAt":"2026-07-07T13:43:15.000Z","lastSeenAt":"2026-07-07T13:43:15.000Z","updatedAt":"2026-07-08T01:13:32.000Z"},"attribution":[{"source":"ASCII.jp","url":"https://ascii.jp/elem/000/004/417/4417235/?rss","title":"AIバイヤーが\"本気審査\"する無料ファッションゲーム「RUNWAY」を正式リリース ── 現役女子大生監修のきせかえアバターで、めざせパリコレ"}],"entities":{"anime_titles":[],"manga_titles":[],"work_titles":["RUNWAY"],"studios":[],"people":[],"type":"release","domain":"games","is_roundup":false},"keyFacts":null}