{"rewrite":{"id":"r_adbe2544482a9e5d98b46b5e","clusterId":"c_8b7e3b870cb7f717eea3af9b","slug":"ex-pro-gamer-laz-named-model-for-black-label-crestbridge","model":"deepseek-v4-flash","headline":"Ex-Pro Gamer Laz Named Model for Black Label Crestbridge","summary":"Laz, a ZETA DIVISION streamer and former professional FPS player, was appointed as a model for the fashion brand BLACK LABEL CRESTBRIDGE. The brand released a special page on August 26 featuring visuals and videos of Laz in shirts, jackets, and denim. Laz, who retired from competitive play two years ago, expressed happiness about collaborating with a brand he has long used and loved.","whyItMatters":"The move marks Laz's continued expansion beyond competitive gaming, with the brand's 'BEYOND COMPETITION, INTO A NEW FIELD' project aligning with his post-retirement career path.","webCardHtml":"\u003cp\u003eBLACK LABEL CRESTBRIDGE, a men\u0026#39;s fashion brand operated by Sanyo Shokai, introduced Laz on its special page as someone who \u0026#34;has led the Japanese FPS scene on the world stage.\u0026#34; The page includes looks ranging from casual shirts and denim to jackets with ties, showing a side of him distinct from his gaming persona.\u003c/p\u003e\u003cp\u003eThe announcement arrived on August 26, exactly two years after Laz moved from the VALORANT division to the CREATOR division. He had earlier competed at VCT Masters Reykjavík 2022, where ZETA DIVISION placed third in the world.\u003c/p\u003e","blueskyPost":"Black Label Crestbridge's choice of Laz signals a deliberate crossover: a retired FPS pro whose audience skews young and digital, not traditional fashion media.","twitterPost":"Laz's move to model for Black Label Crestbridge is a crossover that treats his post-retirement streaming identity as the brand's selling point.","threadsPost":"Laz's modeling debut with Black Label Crestbridge reads less as a fashion pivot and more as the brand buying into the credibility of a longtime fan who knows the product. His two years off the competitive stage didn't erase his pull; it refocused it on lifestyle.","newsletterBlurb":"Laz, the former professional FPS player now streaming under ZETA DIVISION, has been appointed as a model for the fashion brand BLACK LABEL CRESTBRIDGE. The brand's special page, released August 26, features him in casual and tailored looks. The timing coincides with the two-year anniversary of his retirement from competitive play.","attributionJson":"[{\"source\":\"KAI-YOU\",\"url\":\"https://kai-you.net/article/96362\",\"title\":\"Former pro gamer Laz appointed as model for his favorite brand, moving into a new field two years after retiring from competition\"}]","lintFlagsJson":null,"lintHits":0,"costUsd":0,"inputTokens":4515,"outputTokens":586,"status":"published","repairAttempts":0,"nextRepairAt":null,"factsAttemptedAt":1787965801,"createdAt":"2026-08-29T01:03:31.000Z","publishedAt":"2026-08-29T01:06:44.000Z","updatedAt":"2026-08-29T01:03:31.000Z"},"cluster":{"id":"c_8b7e3b870cb7f717eea3af9b","canonicalTitle":"元プロゲーマーLaz、愛用ブランドのモデルに起用　競技引退から2年を経て新たな領域へ","representativeArticleId":"a_b604d044cbf5f11ea4f1f3b5","sourceCount":1,"writtenSourceCount":1,"writeAttempts":0,"isSolo":true,"entitiesJson":"{\"anime_titles\":[],\"manga_titles\":[],\"work_titles\":[\"BLACK LABEL CRESTBRIDGE\"],\"studios\":[],\"people\":[\"Laz\"],\"type\":\"news\",\"domain\":\"other\",\"is_roundup\":false}","contentType":"news","status":"published","firstSeenAt":"2026-08-27T03:40:00.000Z","lastSeenAt":"2026-08-27T03:40:00.000Z","updatedAt":"2026-08-29T01:06:46.000Z"},"attribution":[{"source":"KAI-YOU","url":"https://kai-you.net/article/96362","title":"元プロゲーマーLaz、愛用ブランドのモデルに起用　競技引退から2年を経て新たな領域へ"}],"entities":{"anime_titles":[],"manga_titles":[],"work_titles":["BLACK LABEL CRESTBRIDGE"],"studios":[],"people":["Laz"],"type":"news","domain":"other","is_roundup":false},"keyFacts":null}