{"rewrite":{"id":"r_9a3abe22ddee31836c7effc2","clusterId":"c_d088615bdb3f63505d24ef07","slug":"evernote-s-price-overhaul-rests-on-200-experiments","model":"deepseek-v4-1-flash","headline":"Evernote's Price Overhaul Rests on 200 Experiments","summary":"Evernote is retiring its Personal and Professional plans for Starter and Advanced. In Japan, the post-2023 Personal price was 9,300 yen a year and Advanced is 17,899 yen, about 1.9 times as much. Starter costs 7,099 yen a year with limits of 1,000 notes and 20 notebooks. Bending Spoons, which acquired Evernote in January 2023, ran more than 200 experiments from 2023 to 2025.","whyItMatters":"Bending Spoons is not repricing by guesswork: its own figures show limits and plan redesigns steering users toward paid contracts, with 51% of 2025 conversions triggered by hitting usage caps.","webCardHtml":"\u003cp\u003eBending Spoons told the U.S. Securities and Exchange Commission that Evernote customers averaged 7.2 years of use when it bought the company in January 2023, and cited the high contract renewal rate that came with them. Since then it has set free accounts at 50 notes and one notebook (December 4, 2023), opened task management and calendar integration to free users, and tested price and plan changes against usage data. Average revenue per monthly active user rose 2.5 times from 2022 to 2025, per the company.\u003c/p\u003e","blueskyPost":"Evernote's 200 experiments now read as a pricing map: Starter caps notes at 1,000 and notebooks at 20, while Advanced runs about 1.9 times the old Personal rate in Japan. Bending Spoons tested its way to a narrower free tier.","twitterPost":"Evernote ran over 200 experiments from 2023 to 2025. The output is a Starter plan capped at 1,000 notes and 20 notebooks.","threadsPost":"Evernote's Starter plan caps users at 1,000 notes and 20 notebooks, and Advanced costs about 1.9 times the post-2023 Personal rate in Japan. Bending Spoons spent 2023 to 2025 running more than 200 experiments, and the limits are where that testing landed.","newsletterBlurb":"Evernote is moving users from Personal and Professional to Starter and Advanced, with Advanced at 17,899 yen a year in Japan against 9,300 for the old Personal. Bending Spoons, which bought the company in January 2023, ran more than 200 experiments on pricing and features from 2023 to 2025. Its figures put 51% of 2025 paid conversions on users reaching usage limits.","attributionJson":"[{\"source\":\"GIGAZINE\",\"url\":\"https://gigazine.net/news/20261103-evernote-pricing-experiments/\",\"title\":\"Behind Evernote's Major Price Hike: Over 200 Experiments Were Used to Adjust Pricing and Features\"}]","lintFlagsJson":null,"lintHits":0,"costUsd":0,"inputTokens":5550,"outputTokens":820,"status":"published","repairAttempts":0,"nextRepairAt":null,"factsAttemptedAt":1793655841,"createdAt":"2026-11-02T21:38:12.000Z","publishedAt":"2026-11-02T21:42:59.000Z","updatedAt":"2026-11-02T21:42:59.000Z"},"cluster":{"id":"c_d088615bdb3f63505d24ef07","canonicalTitle":"Evernoteの大幅値上げの裏では200回超の実験を通じて料金や機能の調整が進められていた","representativeArticleId":"a_3463c36f96e13634ed2c7f0b","sourceCount":1,"writtenSourceCount":1,"writeAttempts":0,"isSolo":true,"entitiesJson":"{\"anime_titles\":[],\"manga_titles\":[],\"work_titles\":[\"Evernote\"],\"studios\":[],\"people\":[],\"type\":\"business\",\"domain\":\"other\",\"is_roundup\":false}","contentType":"news","status":"published","firstSeenAt":"2026-11-02T21:00:00.000Z","lastSeenAt":"2026-11-02T21:00:00.000Z","updatedAt":"2026-11-02T21:42:59.000Z"},"attribution":[{"source":"GIGAZINE","url":"https://gigazine.net/news/20261103-evernote-pricing-experiments/","title":"Evernoteの大幅値上げの裏では200回超の実験を通じて料金や機能の調整が進められていた"}],"entities":{"anime_titles":[],"manga_titles":[],"work_titles":["Evernote"],"studios":[],"people":[],"type":"business","domain":"other","is_roundup":false},"keyFacts":["Evernote is discontinuing its Personal and Professional plans and moving users to Starter and Advanced.","In Japan, the Personal plan after the 2023 price revision cost 9,300 yen a year, and Advanced costs 17,899 yen a year, about 1.9 times as much.","The Starter plan costs 7,099 yen a year and limits users to 1,000 notes and 20 notebooks.","Bending Spoons acquired Evernote in January 2023 and ran more than 200 experiments from 2023 to 2025.","Bending Spoons said 51% of 2025 transitions to paid contracts were triggered by reaching usage limits, and average revenue per monthly active user rose 2.5 times from 2022 to 2025."],"pageLinks":{"healthSlugs":["evernote"],"storySlugs":[],"entities":[{"slug":"evernote","supported":0,"disputed":0,"contradicted":0,"unverified":0,"overall":"unverified","story_count":1,"has_dossier":false}],"stories":[],"entitiesOk":true,"storiesOk":true}}