{"rewrite":{"id":"r_e1e7168d0c03dae2b720b7d3","clusterId":"c_a8579bb79acbce87b2fb5f62","slug":"epic-games-sells-artstation-and-sketchfab-to-kitbash","model":"deepseek-v4-flash:free","headline":"Epic Games Sells ArtStation and Sketchfab to KitBash","summary":"Epic Games announced on August 11 that it is selling ArtStation and Sketchfab to KitBash, the company behind KitBash3D and Greyscalegorilla. Epic will focus on Unreal Engine 6, Fortnite, the developer ecosystem, and the Epic Games Store. Users keep access and IP rights.","whyItMatters":"The sale reflects Epic's stated pivot toward its core engine and store infrastructure, handing off two creator platforms it acquired in 2021.","webCardHtml":"\u003cp\u003eEpic Games is selling ArtStation and Sketchfab to KitBash, the operator of KitBash3D and Greyscalegorilla. The announcement came on August 11. Epic said it will prioritize Unreal Engine 6, Fortnite, the developer ecosystem, and the Epic Games Store going forward.\u003c/p\u003e\u003cp\u003eArtStation launched in April 2014 and grew through community and social networking features. Epic acquired it in April 2021. Sketchfab, a platform for viewing 3D models in the browser, started in March 2012 and joined Epic in July 2021. By December 2022 it hosted over five million 3D models. Its store function ended after Epic launched Fab in October 2024 as the successor to the Unreal Engine marketplace and Sketchfab Store.\u003c/p\u003e\u003cp\u003eBill Clifford, senior vice president of the Unreal ecosystem, said KitBash and Epic have built a partnership over many years and look forward to continuing to offer open, accessible platforms to all creators. Both ArtStation and Sketchfab confirmed that users can keep using the services as before and retain intellectual property rights to their work. KitBash said users will see integration benefits with no changes to how they use the services or to pricing.\u003c/p\u003e","blueskyPost":"Epic Games selling ArtStation and Sketchfab to KitBash shifts creator tools away from the Unreal engine ecosystem, a move that could reshape how artists distribute and monetize work.","twitterPost":"Epic Games selling ArtStation and Sketchfab to KitBash leaves creators with uncertain access to their portfolios and assets.","threadsPost":"Epic Games selling ArtStation and Sketchfab to KitBash raises questions about the future of these platforms for creators. Users keep access and IP rights, but the change in ownership could alter how these services integrate with Epic's ecosystem.","newsletterBlurb":"Epic Games is selling ArtStation and Sketchfab to KitBash, the company behind KitBash3D and Greyscalegorilla. Epic will concentrate on Unreal Engine 6, Fortnite, and its store. Users keep access and IP rights.","attributionJson":"[{\"source\":\"Automaton\",\"url\":\"https://automaton-media.com/articles/newsjp/20260811-459615/\",\"title\":\"Epic Games、クリエイター向け作品投稿サイト「ArtStation」を売却。\\\"世界最大級\\\"サービスを手放し、Unreal Engine 6など自社基盤に注力へ\"}]","lintFlagsJson":null,"lintHits":0,"costUsd":0,"inputTokens":4760,"outputTokens":673,"status":"published","repairAttempts":0,"nextRepairAt":null,"factsAttemptedAt":1786414450,"createdAt":"2026-08-11T02:05:57.000Z","publishedAt":"2026-08-11T02:06:44.000Z","updatedAt":"2026-08-11T02:05:57.000Z"},"cluster":{"id":"c_a8579bb79acbce87b2fb5f62","canonicalTitle":"Epic Games、クリエイター向け作品投稿サイト「ArtStation」を売却。”世界最大級”サービスを手放し、Unreal Engine 6など自社基盤に注力へ","representativeArticleId":"a_10a56bc70b3f4baa06430b58","sourceCount":1,"writtenSourceCount":1,"writeAttempts":0,"isSolo":true,"entitiesJson":"{\"anime_titles\":[],\"manga_titles\":[],\"work_titles\":[],\"studios\":[\"Epic Games\"],\"people\":[],\"type\":\"business\",\"domain\":\"industry\",\"is_roundup\":false}","contentType":"news","status":"published","firstSeenAt":"2026-08-11T00:48:51.000Z","lastSeenAt":"2026-08-11T00:48:51.000Z","updatedAt":"2026-08-11T02:06:44.000Z"},"attribution":[{"source":"Automaton","url":"https://automaton-media.com/articles/newsjp/20260811-459615/","title":"Epic Games、クリエイター向け作品投稿サイト「ArtStation」を売却。”世界最大級”サービスを手放し、Unreal Engine 6など自社基盤に注力へ"}],"entities":{"anime_titles":[],"manga_titles":[],"work_titles":[],"studios":["Epic Games"],"people":[],"type":"business","domain":"industry","is_roundup":false},"keyFacts":null}