{"rewrite":{"id":"r_dd72e4ea8b183435a716c2e9","clusterId":"c_c1fd9b243e6a312624f66255","slug":"enilis-vliver-project-wins-iriam-growth-award","model":"deepseek-v4-flash:free","headline":"ENILIS VLiver Project Wins IRIAM Growth Award","summary":"The ENILIS VLiver Project, operated by Brave group subsidiary ENILIS, has taken first place in the Growth Award category at the IRIAM Agency Awards 2026 H1, an honor announced on August 6, 2026. The award recognizes agencies whose sales contribution grew the most year-over-year on the IRIAM live-streaming platform. The project launched in May 2025, just over a year before the win, and consists of three VLiver agencies: brossom, LELOMO, and SYNTHE. Each label supports streamers who use character avatars rather than showing their faces, with brossom serving as the top label for leading livers, LELOMO as a female-focused agency, and SYNTHE as a male-focused agency. ENILIS attributes the growth to initiatives such as selling goods and displaying posters at gaming cafes, running sponsor-participation campaigns with prizes, and securing magazine and station advertising placements. The company also provides character illustrations, pre-debut preparation support, and dedicated managers for affiliated VLivers. The IRIAM Agency Awards, established this year, honors three companies per category twice a year among agencies contracted with IRIAM. Other categories include Top Agency Award, Sales \u0026 Marketing Award, and Event Award.","whyItMatters":"The win marks the first IRIAM Agency Awards ceremony, and ENILIS's first-place Growth Award placement signals that its multi-label structure, which separates top, female, and male VLiver agencies under one project, is an effective model for driving platform sales growth within a year of launch.","webCardHtml":"\u003cp\u003eThe IRIAM Agency Awards 2026 H1 is a new initiative that recognizes agencies contracted with IRIAM, a character streaming platform. Four categories were established for this first half: Top Agency Award for the agency contributing most to platform sales, Growth Award for the largest year-over-year sales growth, Sales \u0026amp; Marketing Award for scouting and training contributions, and Event Award for unique and novel community initiatives. ENILIS won the Growth Award, which is the category tied to sales growth.\u003c/p\u003e\u003cp\u003eThe ENILIS VLiver Project launched in May 2025 with three agencies under one umbrella. brossom is the top label, composed of leading livers from the other two agencies, and it supports VTuber debuts and further career leaps. LELOMO is a female VLiver agency with the theme \u0026#34;Let\u0026#39;s get lost in the moment,\u0026#34; while SYNTHE is a male agency named after photosynthesis, aiming for talents to elevate each other. All three operate without showing faces, using character streaming apps that work on smartphones.\u003c/p\u003e\u003cp\u003eENILIS\u0026#39;s support includes providing character illustrations at company expense, pre-debut preparation with manuals and scheduling, dedicated managers for online support, and SNS account management. brossom also offers a special reward system, regular meetings, and recommendation screening for VTuber projects. The project is currently recruiting new members, with requirements including being at least 18 years old, streaming over 50 hours within 30 days of the first stream, and maintaining over 15 hours and 10 streams per month thereafter.\u003c/p\u003e","blueskyPost":"ENILIS VLiver Project took 1st in the Growth Award at IRIAM's first Agency Awards, just over a year after launching its three-label structure. The win credits gaming cafe goods, sponsor campaigns, and ad placements for the sales growth.","twitterPost":"The IRIAM Agency Awards 2026 H1 introduced four categories. ENILIS won Growth, but Top Agency, Sales \u0026 Marketing, and Event went to other agencies. What did the winners in those categories do differently?","threadsPost":null,"newsletterBlurb":"ENILIS VLiver Project, a Brave group subsidiary, won first place in the Growth Award at the inaugural IRIAM Agency Awards 2026 H1. The win comes just over a year after the project launched with three VLiver agencies, brossom, LELOMO, and SYNTHE.","attributionJson":"[{\"source\":\"Brave group\",\"url\":\"https://bravegroup.co.jp/news/11950/\",\"title\":\"ENILIS VLiver Project Wins 1st Place in Growth Award at IRIAM Agency Awards 2026 H1, Just Over a Year After Launch\"},{\"source\":\"PANORA\",\"url\":\"https://panora.tokyo/archives/151631\",\"title\":\"ENILIS VLiver Project Wins 1st Place in Growth Award at \\\"IRIAM Agency Awards 2026 H1\\\" Just Over a Year After Launch\"}]","lintFlagsJson":null,"lintHits":0,"costUsd":0,"inputTokens":7345,"outputTokens":1159,"status":"published","repairAttempts":0,"nextRepairAt":null,"factsAttemptedAt":1785998064,"createdAt":"2026-08-06T06:32:18.000Z","publishedAt":"2026-08-06T06:32:23.000Z","updatedAt":"2026-08-06T06:32:18.000Z"},"cluster":{"id":"c_c1fd9b243e6a312624f66255","canonicalTitle":"ENILIS VLiver Project、始動から1年余りで「IRIAM Agency Awards 2026 H1」のGrowth Award 1位を受賞","representativeArticleId":"a_66c2cbe84a1ffcc628a66775","sourceCount":2,"writtenSourceCount":2,"writeAttempts":0,"isSolo":false,"entitiesJson":"{\"anime_titles\":[],\"manga_titles\":[],\"work_titles\":[],\"studios\":[],\"people\":[],\"type\":\"news\",\"domain\":\"vtuber\",\"is_roundup\":false}","contentType":"news","status":"published","firstSeenAt":"2026-08-06T02:00:27.000Z","lastSeenAt":"2026-08-06T02:17:43.000Z","updatedAt":"2026-08-06T06:32:23.000Z"},"attribution":[{"source":"Brave group","url":"https://bravegroup.co.jp/news/11950/","title":"ENILIS VLiver Project、始動から1年余りで「IRIAM Agency Awards 2026 H1」のGrowth Award 1位を受賞"},{"source":"PANORA","url":"https://panora.tokyo/archives/151631","title":"ENILIS VLiver Project、始動から1年余りで「IRIAM Agency Awards 2026 H1」のGrowth Award 1位を受賞"}],"entities":{"anime_titles":[],"manga_titles":[],"work_titles":[],"studios":[],"people":[],"type":"news","domain":"vtuber","is_roundup":false},"keyFacts":["The ENILIS VLiver Project won first place in the Growth Award at the IRIAM Agency Awards 2026 H1, announced on August 6, 2026.","The project launched in May 2025, just over a year before the award win.","The project consists of three VLiver agencies: brossom, LELOMO, and SYNTHE.","The IRIAM Agency Awards is a new initiative held twice a year, honoring three companies per category among agencies contracted with IRIAM.","The Growth Award honors the agency whose sales contribution grew the most year-over-year on the IRIAM platform."]}