{"rewrite":{"id":"r_d2a945418f394ab2dd5b86bd","clusterId":"c_fef626408d133b650fa44877","slug":"emove-and-v-sai-launch-birth-festival-co-creation-crowdfunding","model":"deepseek-v4-flash:free","headline":"Emove and V-Sai Launch Birth Festival Co-Creation Crowdfunding","summary":"Digital Gear Inc., operator of the VTuber crowdfunding platform V-Sai, has partnered with the VTuber production Emove to launch a new crowdfunding model centered on VTubers' birthday festivals. The initiative, called Birth Festival Co-Creation Crowdfunding, starts with a basic target of 100,000 yen and adds stretch goals as support grows. The first project features Senkou Noruna, the first-generation first talent of Emove. The campaign runs from July 26 to October 25, 2026. The model is designed to lower the barrier for VTubers who primarily use Live2D or are new to crowdfunding, where typical projects exceed 1 million yen for 3D models or live events. Stretch goals include illustration and main visual production, enhanced streaming production, YouTube ads, guest collaborations, new Live2D costumes, 3D model production, and live events. The project aims to create an annual cycle where achievements from one birthday festival become the foundation for the next year's goals. Emove operator Harui and Digital Gear representative director Shoichi Urushizaki both commented that the model prioritizes fan co-creation and gradual growth over one-time large fundraising. V-Sai plans to expand the model to other individual VTubers and agencies based on this pilot.","whyItMatters":"The project reframes VTuber crowdfunding from a high-stakes, one-time fundraising event into a recurring, low-barrier annual cycle that ties fan support directly to incremental production milestones.","webCardHtml":"\u003cp\u003eThe first project features Senkou Noruna, an EMOVE first-generation talent who describes herself as searching for the \u0026#34;Master\u0026#34; who summoned her from the sanctuary Cuddle. Her crowdfunding page is live at V-Sai under the project name \u0026#34;[Senkou Noruna] Birth Festival Support Project.\u0026#34;\n\nEMOVE is a privately operated VTuber studio founded in 2021 by three people: Harui (illustrator and character designer), Nekore (VTuber), and ALNEAR (composer). As of 2026, the studio has 12 affiliated VTubers. Harui said in a statement that the studio values \u0026#34;the freedom for our VTubers to \u0026#39;act freely and in their own way,\u0026#39; leveraging the agility of a compact organization.\u0026#34;\n\nDigital Gear Inc., which operates V-Sai, was founded in 2023 and handles 2D and 3DCG video production for anime, games, and VTubers. The company opened a motion capture studio in the Tokyo area in February 2026, equipped with real-time streaming capabilities for 3D characters. Representative director Shoichi Urushizaki said the goal is to make crowdfunding \u0026#34;not a one-time fundraising but a place where VTubers and fans can celebrate annual growth and look forward to the next birthday together.\u0026#34;\n\nThe stretch goals planned for the campaign include illustration and main visual production, enhanced stream production, YouTube ads, guest collaborations, a new Live2D costume, 3D model production, and a live event. Exact amounts for each stretch goal are listed on the project page. V-Sai plans to expand the model to other individual VTubers and agencies based on this pilot.\u003c/p\u003e","blueskyPost":"Emove and V-Sai's new crowdfunding model starts at 100,000 yen for a VTuber's birthday festival and adds stretch goals for costumes, 3D, and live events only as support grows.","twitterPost":"Senkou Noruna is the first VTuber to test Emove and V-Sai's step-by-step birthday crowdfunding, which aims to turn annual milestones into recurring fan co-creation cycles.","threadsPost":null,"newsletterBlurb":"Digital Gear's V-Sai platform and VTuber production Emove have launched a crowdfunding model that starts at 100,000 yen for birthday festivals and adds production goals incrementally. The first project features Emove's Senkou Noruna, with a campaign running through October 25, 2026.","attributionJson":"[{\"source\":\"ASCII.jp\",\"url\":\"https://ascii.jp/elem/000/004/422/4422524/?rss\",\"title\":\"EMOVE × V-sai Launches \\\"Birth Festival Co-Creation Crowdfunding\\\"\"},{\"source\":\"PANORA\",\"url\":\"https://panora.tokyo/archives/149949\",\"title\":\"VTuber Production EMOVE Partners with V-Sai to Launch \\\"Birth Festival Co-Creation Crowdfunding\\\"\"}]","lintFlagsJson":null,"lintHits":0,"costUsd":0,"inputTokens":16728,"outputTokens":1411,"status":"published","repairAttempts":0,"nextRepairAt":null,"factsAttemptedAt":1785167625,"createdAt":"2026-07-27T15:50:18.000Z","publishedAt":"2026-07-27T15:50:45.000Z","updatedAt":"2026-07-27T15:50:18.000Z"},"cluster":{"id":"c_fef626408d133b650fa44877","canonicalTitle":"EMOVE×V祭、VTuberの「生誕祭共創型クラウドファンディング」を開始","representativeArticleId":"a_ddc0de6accd17a9cfb3f21b6","sourceCount":2,"writtenSourceCount":2,"writeAttempts":0,"isSolo":false,"entitiesJson":"{\"anime_titles\":[],\"manga_titles\":[],\"work_titles\":[],\"studios\":[],\"people\":[],\"type\":\"news\",\"domain\":\"vtuber\",\"is_roundup\":false}","contentType":"news","status":"published","firstSeenAt":"2026-07-27T08:10:18.000Z","lastSeenAt":"2026-07-27T09:03:38.000Z","updatedAt":"2026-07-27T15:50:45.000Z"},"attribution":[{"source":"ASCII.jp","url":"https://ascii.jp/elem/000/004/422/4422524/?rss","title":"EMOVE×V祭、VTuberの「生誕祭共創型クラウドファンディング」を開始"},{"source":"PANORA","url":"https://panora.tokyo/archives/149949","title":"VTuberプロダクション・EMOVE、V祭と連携しVTuberの「生誕祭共創型クラウドファンディング」を開始"}],"entities":{"anime_titles":[],"manga_titles":[],"work_titles":[],"studios":[],"people":[],"type":"news","domain":"vtuber","is_roundup":false},"keyFacts":["The Birth Festival Co-Creation Crowdfunding campaign for Senkou Noruna runs from July 26 to October 25, 2026.","The basic target amount is 100,000 yen, with stretch goals that can include advertising, new Live2D costumes, 3D model production, and live events.","The project is a partnership between VTuber production Emove and the V-Sai crowdfunding platform operated by Digital Gear Inc.","Senkou Noruna is the first-generation first talent of Emove, a VTuber studio founded in 2021 with 12 affiliated VTubers as of 2026.","Digital Gear Inc. opened a motion capture studio in the Tokyo area in February 2026."]}