{"rewrite":{"id":"r_1a8ecb299d83b608ebc12f02","clusterId":"c_2915973013c96fd431586765","slug":"disney-plans-a-free-ad-supported-tier-to-compete-with-youtube","model":"deepseek-v4-flash","headline":"Disney+ Plans a Free, Ad-Supported Tier to Compete With YouTube","summary":"Disney's chief product and technology officer Adam Smith revealed that the company is considering a free, ad-supported plan for Disney+ that would offer some content without a subscription. The plan was discussed during a July 9 town hall meeting, but no timeline or specific details were given. The move comes as free ad-supported streaming services like YouTube and Tubi are seeing significant growth in viewership.","whyItMatters":"The potential free tier signals a major strategic shift for Disney+ as it seeks to compete with rapidly growing free ad-supported streaming services and address slowing subscriber growth.","webCardHtml":"\u003cp\u003eDisney is considering a free version of Disney+ that would include ads and require no subscription, according to Adam Smith, the company\u0026#39;s chief product and technology officer. Smith disclosed the proposal during a town hall meeting on July 9, though he did not specify when or how it would be implemented. A source familiar with Disney\u0026#39;s streaming strategy told Business Insider that the plan is part of ongoing discussions about improving user experience. The move would put Disney+ in direct competition with free ad-supported services like YouTube, Roku Channel, and Tubi, which Nielsen data shows have been growing faster than paid subscription services. Disney has already been adding vertical video and working on a super app to increase daily engagement.\u003c/p\u003e","blueskyPost":"Disney+ is planning a free ad-supported tier, Disney's chief product officer Adam Smith revealed. No timeline yet, but it's a big shift as free streaming services like YouTube and Tubi are growing fast. #DisneyPlus #Streaming","twitterPost":"Disney+ is planning a free ad-supported tier, according to Disney's chief product officer Adam Smith. No details on timing yet. The move would compete with free streaming services like YouTube and Tubi. #DisneyPlus","threadsPost":null,"newsletterBlurb":"Disney+ may soon offer a free, ad-supported plan that provides access to some content without a subscription. The proposal was revealed by Disney's chief product officer Adam Smith during a town hall meeting. While no timeline was given, the move reflects Disney's push to compete with the growing free streaming market.","attributionJson":"[{\"source\":\"GIGAZINE\",\"url\":\"https://gigazine.net/news/20260714-disney-plus-free/\",\"title\":\"Disney+が無料プランを計画中と関係者が明かす\"}]","lintFlagsJson":null,"lintHits":0,"costUsd":0,"inputTokens":4530,"outputTokens":2209,"status":"published","repairAttempts":0,"nextRepairAt":null,"factsAttemptedAt":1783998946,"createdAt":"2026-07-14T03:09:34.000Z","publishedAt":"2026-07-14T03:12:28.000Z","updatedAt":"2026-07-14T03:09:34.000Z"},"cluster":{"id":"c_2915973013c96fd431586765","canonicalTitle":"Disney+が無料プランを計画中と関係者が明かす","representativeArticleId":"a_cbf432c731b3bf1b659e10df","sourceCount":1,"writtenSourceCount":1,"writeAttempts":0,"isSolo":true,"entitiesJson":"{\"anime_titles\":[],\"manga_titles\":[],\"work_titles\":[],\"studios\":[],\"people\":[\"Adam Smith\"],\"type\":\"news\",\"domain\":\"industry\",\"is_roundup\":false}","contentType":"news","status":"published","firstSeenAt":"2026-07-14T02:25:00.000Z","lastSeenAt":"2026-07-14T02:25:00.000Z","updatedAt":"2026-07-14T03:12:29.000Z"},"attribution":[{"source":"GIGAZINE","url":"https://gigazine.net/news/20260714-disney-plus-free/","title":"Disney+が無料プランを計画中と関係者が明かす"}],"entities":{"anime_titles":[],"manga_titles":[],"work_titles":[],"studios":[],"people":["Adam Smith"],"type":"news","domain":"industry","is_roundup":false},"keyFacts":null}