{"rewrite":{"id":"r_094ea89dde31f27457892f49","clusterId":"c_1530ee01f61a1ef497b6325e","slug":"dentsu-group-produces-roblox-adventure-rpg-egg-hunt-2026","model":"deepseek-v4-flash:free","headline":"Dentsu Group Produces Roblox Adventure RPG Egg Hunt 2026","summary":"Dentsu Group, with GeekOut and Studio Koi Koi Inc., announced on August 3 that it will handle planning and production for the Roblox adventure RPG Egg Hunt 2026: The Grand Eggspress. The game inherits the spirit of the community event Egg Hunt, sending players aboard a train through six worlds to find over 100 eggs.","whyItMatters":"The project is a practical example of Dentsu's push into the UGC media domain, combining community building, content development, fundraising, and promotion to cultivate original IPs for the global market.","webCardHtml":"\u003cp\u003eEgg Hunt 2026: The Grand Eggspress is an exploratory adventure RPG where players board the mysterious train Grand Eggspress and travel through six worlds with the partner character Pip. The game includes over 100 types of limited eggs to find, puzzles, quests, and character conversations, all leading to the legendary treasure Century Egg.\u003c/p\u003e\u003cp\u003eDevelopment targets a playtime of over 10 hours, with live updates planned for four weeks after launch. The project runs a dedicated Discord server where the development team, users, and creators interact in the same space, and it gradually releases in-development artwork, character designs, and gameplay footage to share the production process with fans.\u003c/p\u003e","blueskyPost":"Dentsu Group is producing Egg Hunt 2026: The Grand Eggspress for Roblox, an adventure RPG with six worlds, over 100 eggs, and a 10-hour campaign. Live updates run for four weeks after launch.","twitterPost":"Dentsu Group, with GeekOut and Studio Koi Koi, is producing Egg Hunt 2026: The Grand Eggspress for Roblox. Players ride a train through six worlds, hunting 100+ eggs. Live updates for four weeks.","threadsPost":null,"newsletterBlurb":"Dentsu Group announced it will produce Egg Hunt 2026: The Grand Eggspress for Roblox, an adventure RPG with a 10-hour campaign and live updates. The project uses a Discord community to shape development.","attributionJson":"[{\"source\":\"GAME Watch\",\"url\":\"https://game.watch.impress.co.jp/docs/news/2133156.html\",\"title\":\"Dentsu Group Produces Large-Scale Adventure RPG \\\"Egg Hunt 2026\\\" for Roblox!\"}]","lintFlagsJson":null,"lintHits":0,"costUsd":0,"inputTokens":4580,"outputTokens":548,"status":"published","repairAttempts":0,"nextRepairAt":null,"factsAttemptedAt":1786960712,"createdAt":"2026-08-17T09:51:22.000Z","publishedAt":"2026-08-17T09:51:44.000Z","updatedAt":"2026-08-17T09:51:22.000Z"},"cluster":{"id":"c_1530ee01f61a1ef497b6325e","canonicalTitle":"電通グループ、Roblox向け大型アドベンチャーRPG「Egg Hunt 2026」をプロデュース！","representativeArticleId":"a_a6c1cbdd6b17ad6c0c5cb81b","sourceCount":1,"writtenSourceCount":1,"writeAttempts":0,"isSolo":true,"entitiesJson":"{\"anime_titles\":[],\"manga_titles\":[],\"work_titles\":[\"Egg Hunt 2026\"],\"studios\":[\"Dentsu Group\",\"GeekOut\",\"Studio Koi Koi Inc.\"],\"people\":[],\"type\":\"announcement\",\"domain\":\"games\",\"is_roundup\":false}","contentType":"news","status":"published","firstSeenAt":"2026-08-17T07:28:51.000Z","lastSeenAt":"2026-08-17T07:28:51.000Z","updatedAt":"2026-08-17T09:51:44.000Z"},"attribution":[{"source":"GAME Watch (Impress)","url":"https://game.watch.impress.co.jp/docs/news/2133156.html","title":"電通グループ、Roblox向け大型アドベンチャーRPG「Egg Hunt 2026」をプロデュース！"}],"entities":{"anime_titles":[],"manga_titles":[],"work_titles":["Egg Hunt 2026"],"studios":["Dentsu Group","GeekOut","Studio Koi Koi Inc."],"people":[],"type":"announcement","domain":"games","is_roundup":false},"keyFacts":null}