{"rewrite":{"id":"r_71591450fcb9627e15a10c32","clusterId":"c_ac7b8b4e7c218b96f42b0545","slug":"dentsu-becomes-north-and-south-america-contact-for-kodansha-ips","model":"deepseek-v4-1-flash","headline":"Dentsu Becomes North and South America Contact for Kodansha IPs","summary":"Dentsu and Kodansha have entered a partnership that gives potential clients in North and South America access to Kodansha intellectual properties including Attack on Titan, Ghost in the Shell, and Blue Lock. Dentsu is now the central point of contact for brand marketers seeking sponsorships, tie-in campaigns, live events, and fan experiences tied to those properties.","whyItMatters":"Kodansha's catalog now has a single commercial entry point for the Americas, which puts an advertising firm rather than a publisher at the front of brand deals for its titles.","webCardHtml":"\u003cp\u003eThe agreement covers sponsorships, tie-in campaigns, live events, and fan experiences for the named properties, with Dentsu handling the inquiries. Kodansha\u0026#39;s wider catalog includes Akira, Cells at Work!, Tokyo Revengers, Initial D, and That Time I Got Reincarnated as a Slime, which adapts a light novel series.\u003c/p\u003e\u003cp\u003eDentsu already runs Dentsu Anime Solutions, a wholly owned subsidiary under Dentsu Japan that licenses anime to broadcasters and distributors in Japan and overseas. The company was founded in Tokyo in 1901 and now operates in 120 countries and territories.\u003c/p\u003e","blueskyPost":"Dentsu is now the single point of contact for North and South America marketers who want Attack on Titan or Blue Lock tie-ins. That routes sponsorship money through one agency instead of Kodansha's own licensing channels.","twitterPost":"Dentsu becomes the one door for Americas marketers chasing Attack on Titan and Blue Lock tie-ins.","threadsPost":"Dentsu is now the central contact for North and South America brand marketers chasing Kodansha IPs like Attack on Titan, Ghost in the Shell, and Blue Lock. That consolidates sponsorship and live-event access through one agency, which changes who a brand talks to when it wants an anime tie-in.","newsletterBlurb":"Dentsu is entering a partnership with Kodansha that makes the advertising firm the central contact for brand marketers in North and South America seeking to work with Kodansha IPs. The arrangement covers sponsorships, tie-in campaigns, live events, and fan experiences for properties including Attack on Titan, Ghost in the Shell, and Blue Lock.","attributionJson":"[{\"source\":\"Anime News Network\",\"url\":\"https://www.animenewsnetwork.com/news/2026-09-25/dentsu-enters-partnership-with-kodansha/.242186\",\"title\":\"Dentsu Enters Partnership with Kodansha\"}]","lintFlagsJson":null,"lintHits":0,"costUsd":0,"inputTokens":4235,"outputTokens":575,"status":"published","repairAttempts":0,"nextRepairAt":null,"factsAttemptedAt":1791084574,"createdAt":"2026-10-04T03:26:33.000Z","publishedAt":"2026-10-04T03:28:25.000Z","updatedAt":"2026-10-04T03:28:25.000Z"},"cluster":{"id":"c_ac7b8b4e7c218b96f42b0545","canonicalTitle":"News\nDentsu Enters Partnership with Kodansha","representativeArticleId":"a_0f1d17a6c7b093b9589696f5","sourceCount":1,"writtenSourceCount":1,"writeAttempts":0,"isSolo":true,"entitiesJson":"{\"anime_titles\":[],\"manga_titles\":[],\"work_titles\":[],\"studios\":[\"Dentsu\",\"Kodansha\"],\"people\":[],\"type\":\"business\",\"domain\":\"industry\",\"is_roundup\":false}","contentType":"news","status":"published","firstSeenAt":"2026-09-25T18:00:00.000Z","lastSeenAt":"2026-09-25T18:00:00.000Z","updatedAt":"2026-10-04T03:28:21.000Z"},"attribution":[{"source":"Anime News Network","url":"https://www.animenewsnetwork.com/news/2026-09-25/dentsu-enters-partnership-with-kodansha/.242186","title":"News\nDentsu Enters Partnership with Kodansha"}],"entities":{"anime_titles":[],"manga_titles":[],"work_titles":[],"studios":["Dentsu","Kodansha"],"people":[],"type":"business","domain":"industry","is_roundup":false},"keyFacts":null}