{"rewrite":{"id":"r_2cdbc26b391ff79521fef6b6","clusterId":"c_2b5d0e63cd1005cff7737778","slug":"demon-slayer-and-heart-bread-antique-collaboration-launches-july-1","model":"deepseek-v4-flash","headline":"Demon Slayer and Heart Bread ANTIQUE Collaboration Launches July 1","summary":"GK Marketing will run a collaboration between the Demon Slayer anime and the Heart Bread ANTIQUE bakery chain from July 1 to August 31. Newly drawn ufotable illustrations show the Demon Slayer Corps relaxing with bread. Products include can badges, acrylic keychains, clear bottles, and store-exclusive coasters.","whyItMatters":"The campaign marks the first Demon Slayer collaboration with a bakery brand, using original ufotable art to tie seasonal merchandise to the series' ongoing cultural presence.","webCardHtml":"\u003cp\u003eThe campaign, titled \u0026#34;Fuwari, Hitokokyuu Pan Roman\u0026#34; (Fluffy, One Breath Bread Romance), runs July 1 through August 31 at Heart Bread ANTIQUE locations and the GK Store online shop. Ufotable produced new illustrations of the Demon Slayer Corps characters taking a break and eating bread at the bakery. Merchandise includes trading can badges for 550 yen, double acrylic keychains for 990 yen, clear bottles for 2,750 yen, and acrylic nameplates. Store purchases of 2,000 yen or more on collaboration bread and goods earn a random coaster, with designs changing between the first half (July 1) and second half (July 29) of the campaign. The online shop All Hearts Mall also sells exclusive sets pairing collaboration bread with lunch totes and towel handkerchiefs.\u003c/p\u003e","blueskyPost":"The collab art by ufotable departs from battle scenes to show Demon Slayer characters in a bakery setting, framing the series' appeal beyond action.","twitterPost":"ufotable's collab art pivots from combat to bakery calm, signaling Demon Slayer's market reach beyond action fans.","threadsPost":"ufotable drew the Demon Slayer Corps relaxing with bread for this bakery collab, not fighting. That choice signals the franchise's confidence in its character appeal outside battle scenes. The art itself becomes a product.","newsletterBlurb":"GK Marketing announced a Demon Slayer collaboration with bakery chain Heart Bread ANTIQUE, running July 1 to August 31. Ufotable created new illustrations for the campaign. Merchandise includes can badges, acrylic keychains, clear bottles, and store-exclusive coasters.","attributionJson":"[{\"source\":\"GAME Watch (Impress)\",\"url\":\"https://game.watch.impress.co.jp/docs/news/2117060.html\",\"title\":\"\\\"Demon Slayer\\\" and \\\"Heart Bread ANTIQUE\\\" Collaboration Starts July 1; Can Badges with New ufotable Illustrations and More\"}]","lintFlagsJson":null,"lintHits":0,"costUsd":0,"inputTokens":4193,"outputTokens":583,"status":"published","repairAttempts":0,"nextRepairAt":null,"factsAttemptedAt":1781493722,"createdAt":"2026-06-15T03:15:59.000Z","publishedAt":"2026-06-15T03:19:57.000Z","updatedAt":"2026-06-15T03:19:57.000Z"},"cluster":{"id":"c_2b5d0e63cd1005cff7737778","canonicalTitle":"「鬼滅の刃」と「ハートブレッドアンティーク」が7月1日からコラボ開催。ufotableの描き下ろしイラストを使用した缶バッジなどが登場","representativeArticleId":"a_8e33499198a72a2b0120967f","sourceCount":1,"writtenSourceCount":1,"writeAttempts":0,"isSolo":true,"entitiesJson":"{\"anime_titles\":[\"Demon Slayer: Kimetsu no Yaiba\"],\"manga_titles\":[],\"work_titles\":[],\"studios\":[\"ufotable\"],\"people\":[],\"type\":\"announcement\",\"domain\":\"figures\",\"is_roundup\":false}","contentType":"news","status":"published","firstSeenAt":"2026-06-15T02:36:51.000Z","lastSeenAt":"2026-06-15T02:36:51.000Z","updatedAt":"2026-06-15T03:19:57.000Z"},"attribution":[{"source":"GAME Watch (Impress)","url":"https://game.watch.impress.co.jp/docs/news/2117060.html","title":"「鬼滅の刃」と「ハートブレッドアンティーク」が7月1日からコラボ開催。ufotableの描き下ろしイラストを使用した缶バッジなどが登場"}],"entities":{"anime_titles":["Demon Slayer: Kimetsu no Yaiba"],"manga_titles":[],"work_titles":[],"studios":["ufotable"],"people":[],"type":"announcement","domain":"figures","is_roundup":false},"keyFacts":["The Demon Slayer and Heart Bread ANTIQUE collaboration runs from July 1 to August 31.","Ufotable produced new illustrations of the Demon Slayer Corps characters eating bread at the bakery.","Merchandise includes trading can badges for 550 yen, double acrylic keychains for 990 yen, and clear bottles for 2,750 yen.","Store purchases of 2,000 yen or more earn a random coaster, with designs changing on July 1 and July 29.","The online shop All Hearts Mall sells exclusive sets pairing collaboration bread with lunch totes and towel handkerchiefs."]}