{"rewrite":{"id":"r_66bab64bea523d7ee6a077ba","clusterId":"c_e75aed961b1711bf99b29d2c","slug":"data-shows-ai-overview-halves-click-through-rate-for-top-search-result","model":"deepseek-v4-flash","headline":"Data Shows AI Overview Halves Click-Through Rate for Top Search Result","summary":"Itera released a free report based on 1,459 queries showing AI Overview appears in 76.9% of searches. When AI Overview is displayed, the click-through rate for the #1 search result drops from 28.4% to 15.3%. The zero-click rate is estimated at 55.6%, and all 30 genres surveyed show AI Overview appearance rates above 50%.","whyItMatters":"The report provides the first domestic data confirming that the assumption of '#1 ranking equals maximum traffic' is no longer valid in the AI search era.","webCardHtml":"\u003cp\u003eThe report is based on 1,459 queries measured across 30 genres. Itera, which operates an AI marketing business, began continuous observation of AI search citation status on July 14 with its LLMO Cheki tool. The data shows that when Google\u0026#39;s AI Overview appears, the overall click-through rate across all rankings drops by an estimated 46%. Citation sources in AI Overview include YouTube, third-party media, and personal blogs at rates comparable to official corporate websites, indicating that competition for AI citations has already begun. The report is freely available and will be updated over time.\u003c/p\u003e","blueskyPost":"Itera's new report quantifies the AI search shift: AI Overview appears in 76.9% of queries, cuts #1 result CTR from 28.4% to 15.3%, and drives a 55.6% zero-click rate. No industry is immune-all 30 genres surveyed show AIO rates above 50%.","twitterPost":"Itera report: AI Overview appears in 76.9% of searches. #1 result CTR halves from 28.4% to 15.3%. Zero-click rate 55.6%. All 30 genres above 50% AIO. The #1 ranking no longer guarantees traffic.","threadsPost":null,"newsletterBlurb":"Itera released a free report quantifying the impact of AI Overview on search behavior. Based on 1,459 queries, the data shows a 46% overall CTR decline when AI Overview appears, with a 55.6% zero-click rate. The report covers 30 genres and is continuously updated.","attributionJson":"[{\"source\":\"ASCII.jp\",\"url\":\"https://ascii.jp/elem/000/004/420/4420123/?rss\",\"title\":\"Even with #1 search ranking, click-through rate estimated to halve. Itera visualizes 'invisible search behavior' in the AI search era, releases free 'LLMO Trend Analysis Report' across 30 genres\"}]","lintFlagsJson":null,"lintHits":0,"costUsd":0,"inputTokens":4270,"outputTokens":1698,"status":"published","repairAttempts":0,"nextRepairAt":null,"factsAttemptedAt":1784182796,"createdAt":"2026-07-16T06:08:57.000Z","publishedAt":"2026-07-16T06:12:28.000Z","updatedAt":"2026-07-16T06:08:57.000Z"},"cluster":{"id":"c_e75aed961b1711bf99b29d2c","canonicalTitle":"検索1位でもクリック率は推定半減。AI検索時代の「見えない検索行動」をデータで可視化。Itera、30ジャンル横断の「LLMO傾向分析レポート」を無料公開","representativeArticleId":"a_a80e7ec822b707c3127c5cca","sourceCount":1,"writtenSourceCount":1,"writeAttempts":0,"isSolo":true,"entitiesJson":"{\"anime_titles\":[],\"manga_titles\":[],\"work_titles\":[],\"studios\":[],\"people\":[],\"type\":\"business\",\"domain\":\"industry\",\"is_roundup\":false}","contentType":"news","status":"published","firstSeenAt":"2026-07-16T02:00:00.000Z","lastSeenAt":"2026-07-16T02:00:00.000Z","updatedAt":"2026-07-16T06:12:29.000Z"},"attribution":[{"source":"ASCII.jp","url":"https://ascii.jp/elem/000/004/420/4420123/?rss","title":"検索1位でもクリック率は推定半減。AI検索時代の「見えない検索行動」をデータで可視化。Itera、30ジャンル横断の「LLMO傾向分析レポート」を無料公開"}],"entities":{"anime_titles":[],"manga_titles":[],"work_titles":[],"studios":[],"people":[],"type":"business","domain":"industry","is_roundup":false},"keyFacts":null}