{"rewrite":{"id":"r_db348022ef3c3a1cd43eb9c2","clusterId":"c_5daf153fabe902a054c18924","slug":"daimaru-matsuzakaya-department-store-develops-original-xr-horror-attraction","model":"deepseek-v4-flash","headline":"Daimaru Matsuzakaya Department Store Develops Original Xr Horror Attraction","summary":"Daimaru Matsuzakaya Department Store has begun production on an original XR horror attraction titled 'Meikai Department Store ~The Infinite Department Store Maze Where Endless Memories Wander~' in collaboration with horror creative company Yami and Japan XR Center. The free-roaming experience will be held at Daimaru Tokyo Store from July 16 to August 11, 2026. A crowdfunding campaign to support production launched on June 5, with rewards including early ticket purchases.","whyItMatters":"A major department store chain is producing its own original XR horror content, signaling a new type of retail-immersive entertainment crossover in Japan.","webCardHtml":"\u003cp\u003eThe story follows a night security guard who investigates 'spatial anomalies' in a department store and ends up trapped in the 'Meikai Department Store,' a floor where memories loop endlessly. Players wear a head-mounted display and navigate a free-walking horror experience, relying only on a security flashlight to escape. The event runs from July 16 to August 11 at the Daimaru Tokyo Store's 11th floor event hall.\u003c/p\u003e\u003cp\u003eYami, a horror creative company known for exhibitions like 'Missing Persons Exhibition' and 'Fear Exhibition' that have drawn over 400,000 cumulative visitors, handles story production. The crowdfunding campaign on CAMP FIRE has a target of 300,000 yen and runs through June 23. Rewards include XR experience tickets and name display rights at the venue.\u003c/p\u003e","blueskyPost":"Daimaru Matsuzakaya Department Store is producing an original XR horror attraction 'Meikai Department Store' with Yami and Japan XR Center. Free-roaming HMD experience runs July 16-Aug 11 at Daimaru Tokyo. Crowdfunding now open.","twitterPost":"Daimaru Matsuzakaya Department Store is making an original XR horror attraction 'Meikai Department Store' with Yami and Japan XR Center. Free-roaming HMD horror experience runs July 16-Aug 11 at Daimaru Tokyo. Crowdfunding now open.","threadsPost":null,"newsletterBlurb":"Daimaru Matsuzakaya Department Store has begun production on an original XR horror attraction called 'Meikai Department Store' in partnership with horror company Yami and Japan XR Center. The free-walking HMD experience will be held at Daimaru Tokyo Store from July 16 to August 11. A crowdfunding campaign launched June 5 with early ticket rewards.","attributionJson":"[{\"source\":\"PANORA\",\"url\":\"https://panora.tokyo/archives/144878\",\"title\":\"Daimaru Matsuzakaya Department Store Develops Original XR Horror Attraction 'Meikai Department Store' in Collaboration with Yami and Japan XR Center\"}]","lintFlagsJson":null,"lintHits":0,"costUsd":0,"inputTokens":4292,"outputTokens":643,"status":"published","repairAttempts":0,"nextRepairAt":null,"factsAttemptedAt":1780643178,"createdAt":"2026-06-05T06:57:21.000Z","publishedAt":"2026-06-05T07:01:15.000Z","updatedAt":"2026-06-05T07:01:15.000Z"},"cluster":{"id":"c_5daf153fabe902a054c18924","canonicalTitle":"大丸松坂屋百貨店、闇社・日本XRセンターとの共創により、オリジナルXRホラーアトラクション「迷界デパート」を開発","representativeArticleId":"a_1ac23c95cc909f9b6e9ce8e0","sourceCount":1,"writtenSourceCount":1,"writeAttempts":0,"isSolo":true,"entitiesJson":"{\"anime_titles\":[],\"manga_titles\":[],\"work_titles\":[\"迷界デパート\"],\"studios\":[],\"people\":[],\"type\":\"announcement\",\"domain\":\"other\",\"is_roundup\":false}","contentType":"news","status":"published","firstSeenAt":"2026-06-05T05:56:09.000Z","lastSeenAt":"2026-06-05T05:56:09.000Z","updatedAt":"2026-06-05T07:01:15.000Z"},"attribution":[{"source":"PANORA","url":"https://panora.tokyo/archives/144878","title":"大丸松坂屋百貨店、闇社・日本XRセンターとの共創により、オリジナルXRホラーアトラクション「迷界デパート」を開発"}],"entities":{"anime_titles":[],"manga_titles":[],"work_titles":["迷界デパート"],"studios":[],"people":[],"type":"announcement","domain":"other","is_roundup":false},"keyFacts":null}