{"rewrite":{"id":"r_f4d6a011a5f0e27e713e0f40","clusterId":"c_31bbe291a659d55918327279","slug":"cores-and-nanka-tanoshii-launch-vtuber-brand-lulu-bond","model":"deepseek-v4-1-flash","headline":"CORES and Nanka Tanoshii Launch VTuber Brand lulu bond","summary":"CORES Co., Ltd. and Nanka Tanoshii Co., Ltd. launched lulu bond, a lifestyle brand linking creators and fans, on the official online store from 20:00 on September 10, 2026. The first project is a collaboration with five creators: Nonchii, Tsukino, Kohana Momomi, Ririsaki, and Enogu. The lineup is an in-bath lotion, MOON, and a body soap, FOREST, at 4,200 yen each with tax or as a two-piece set, in 180ml volumes.","whyItMatters":"The two companies are betting that a product development firm's planning system and a VTuber production company's hold on fan touchpoints can move creator merchandise past acrylic stands into cosmetics and household goods.","webCardHtml":"\u003cp\u003eThe brand\u0026#39;s concept is supporting the people who support someone else, and the first products are daily-use items rather than display goods. CORES handles planning through sales with a system that analyzes follower comments and user surveys, and lists 466 cumulative product developments and 31 brands as of the October 2024 fiscal year. Nanka Tanoshii produces VTuber live events, talent management, music, and merchandise, and supplies the worldview design on the IP side. CORES says it plans to strengthen product development partnerships with other IP and creator production companies.\u003c/p\u003e\u003cul\u003e\u003cli\u003e\u003cstrong\u003eNonchii\u003c/strong\u003e: collaboration package\u003c/li\u003e\u003cli\u003e\u003cstrong\u003eTsukino\u003c/strong\u003e: collaboration package\u003c/li\u003e\u003cli\u003e\u003cstrong\u003eKohana Momomi\u003c/strong\u003e: collaboration package\u003c/li\u003e\u003cli\u003e\u003cstrong\u003eRirisaki\u003c/strong\u003e: collaboration package\u003c/li\u003e\u003cli\u003e\u003cstrong\u003eEnogu\u003c/strong\u003e: collaboration package\u003c/li\u003e\u003c/ul\u003e","blueskyPost":"lulu bond's first five creators are the whole pitch. The brand ships bath products, not content, so Nanka Tanoshii is betting fans will buy a routine around personalities whose output is streams.","twitterPost":"lulu bond launches with five creators and two bath products. Nanka Tanoshii is selling routine, not content, which is a different bet than a merch drop.","threadsPost":"lulu bond's first project is a bath line with five creators attached, not a content release. Nanka Tanoshii is testing whether fan attachment to a streamer transfers to a product you use in the shower, where no camera or chat is present.","newsletterBlurb":"CORES and Nanka Tanoshii launched lulu bond, a lifestyle brand connecting creators with fans, on the official online store from September 10, 2026. The first project is a bath and body lineup, an in-bath lotion and a body soap, sold as single items or a set at 4,200 yen each with tax. Collaboration packages cover five creators: Nonchii, Tsukino, Kohana Momomi, Ririsaki, and Enogu.","attributionJson":"[{\"source\":\"PANORA\",\"url\":\"https://panora.tokyo/archives/157027\",\"title\":\"CORES Partners with VTuber Production Company Nanka Tanoshii to Launch VTuber Collab Brand \\\"lulu bond\\\" on 9/10\"}]","lintFlagsJson":null,"lintHits":0,"costUsd":0,"inputTokens":4650,"outputTokens":793,"status":"published","repairAttempts":0,"nextRepairAt":null,"factsAttemptedAt":1789619370,"createdAt":"2026-09-17T04:24:31.000Z","publishedAt":"2026-09-17T04:28:24.000Z","updatedAt":"2026-09-17T04:28:24.000Z"},"cluster":{"id":"c_31bbe291a659d55918327279","canonicalTitle":"CORES、VTuber企画企業「なんかたのしい」とタッグ　VTuberコラボブランド「lulu bond」を9/10に発売","representativeArticleId":"a_bdcae05a0114b7e42f9254bd","sourceCount":1,"writtenSourceCount":1,"writeAttempts":0,"isSolo":true,"entitiesJson":"{\"anime_titles\":[],\"manga_titles\":[],\"work_titles\":[\"lulu bond\"],\"studios\":[\"CORES\",\"Nankatanoshii\"],\"people\":[],\"type\":\"business\",\"domain\":\"vtuber\",\"is_roundup\":false}","contentType":"news","status":"published","firstSeenAt":"2026-09-17T03:07:02.000Z","lastSeenAt":"2026-09-17T03:07:02.000Z","updatedAt":"2026-09-17T04:28:20.000Z"},"attribution":[{"source":"PANORA","url":"https://panora.tokyo/archives/157027","title":"CORES、VTuber企画企業「なんかたのしい」とタッグ　VTuberコラボブランド「lulu bond」を9/10に発売"}],"entities":{"anime_titles":[],"manga_titles":[],"work_titles":["lulu bond"],"studios":["CORES","Nankatanoshii"],"people":[],"type":"business","domain":"vtuber","is_roundup":false},"keyFacts":null}