{"rewrite":{"id":"r_300da55a4bf1d8fa292db19c","clusterId":"c_47c6c2adc78bc01b919b3ecc","slug":"content-tokyo-2026-adds-fan-community-marketing-expo-runs-june-17-19","model":"deepseek-v4-flash","headline":"Content Tokyo 2026 Adds Fan Community Marketing Expo, Runs June 17-19","summary":"The 19th edition of Content Tokyo, Japan's largest creative industry exhibition, will be held June 17-19 at Tokyo Big Sight. This year introduces the first Fan Community Marketing EXPO, alongside seven constituent exhibitions and free conferences on IP cultivation, story design, and XR applications. Notable speakers include Toei Animation and Sanrio executives.","whyItMatters":"The addition of a dedicated Fan Community Marketing EXPO signals the industry's growing focus on direct fan engagement as a formal business strategy, alongside traditional licensing and production.","webCardHtml":"\u003cp\u003eContent Tokyo 2026, now in its 19th edition, runs June 17-19 at Tokyo Big Sight West Exhibition Hall. The event debuts the 1st Fan Community Marketing EXPO, a specialized exhibition for brands seeking to build and manage passionate fan communities. Seven other constituent exhibitions run concurrently, including Licensing Japan (19th edition), Video \u0026amp; CG Production Expo (17th edition), and Creator EXPO (18th edition).\u003c/p\u003e\u003cp\u003eFree conferences feature sessions on story design with video director Hitoshi One and novelist Naoki Matayoshi, long-selling IP strategies with Toei Animation\u0026#39;s Yosuke Asama and Sanrio\u0026#39;s Yasuyuki Otsuka, and XR use cases with researchers from Hitachi, Microsoft Japan, and Kawasaki Heavy Industries. The event also hosts brand design talks from Ajinomoto and Lion marketing leads.\u003c/p\u003e","blueskyPost":"Content Tokyo adds a Fan Community Marketing Expo this year, signaling that the industry now treats fan engagement as a formal business track alongside IP and production.","twitterPost":"Content Tokyo's new Fan Community Marketing Expo formalizes fan engagement as a business discipline alongside IP and production.","threadsPost":"Content Tokyo's 19th edition introduces a Fan Community Marketing Expo. The event has always covered IP and production. Adding a dedicated track for fan community management means the industry now treats audience building as a professional function, not a side effect.","newsletterBlurb":"Content Tokyo 2026, Japan's largest creative industry exhibition, will be held June 17-19 at Tokyo Big Sight. This year's 19th edition introduces the first Fan Community Marketing EXPO, alongside seven other specialized exhibitions. Free conferences feature talks on story design, long-selling IP, brand design, and XR applications, with speakers from Toei Animation, Sanrio, Hitachi, and Microsoft Japan.","attributionJson":"[{\"source\":\"GameBusiness.jp\",\"url\":\"https://www.gamebusiness.jp/article/2026/06/11/27185.html\",\"title\":\"\\\"Content Tokyo 2026\\\" Brings Together IP, XR, and Creativity at Big Sight, Held June 17-19\"}]","lintFlagsJson":null,"lintHits":0,"costUsd":0,"inputTokens":4170,"outputTokens":652,"status":"published","repairAttempts":0,"nextRepairAt":null,"factsAttemptedAt":1781166815,"createdAt":"2026-06-11T08:26:18.000Z","publishedAt":"2026-06-11T08:30:33.000Z","updatedAt":"2026-06-11T08:30:33.000Z"},"cluster":{"id":"c_47c6c2adc78bc01b919b3ecc","canonicalTitle":"「コンテンツ東京2026」IP・XR・クリエイティブがビッグサイトに一堂集結 6月17日～19日開催","representativeArticleId":"a_e99bc99ad3c2e992454ea685","sourceCount":1,"writtenSourceCount":1,"writeAttempts":0,"isSolo":true,"entitiesJson":"{\"anime_titles\":[],\"manga_titles\":[],\"work_titles\":[\"コンテンツ東京2026\"],\"studios\":[],\"people\":[],\"type\":\"event\",\"domain\":\"industry\",\"is_roundup\":false}","contentType":"news","status":"published","firstSeenAt":"2026-06-11T07:45:03.000Z","lastSeenAt":"2026-06-11T07:45:03.000Z","updatedAt":"2026-06-11T08:30:33.000Z"},"attribution":[{"source":"GameBusiness.jp","url":"https://www.gamebusiness.jp/article/2026/06/11/27185.html","title":"「コンテンツ東京2026」IP・XR・クリエイティブがビッグサイトに一堂集結 6月17日～19日開催"}],"entities":{"anime_titles":[],"manga_titles":[],"work_titles":["コンテンツ東京2026"],"studios":[],"people":[],"type":"event","domain":"industry","is_roundup":false},"keyFacts":["Content Tokyo 2026 runs June 17-19 at Tokyo Big Sight West Exhibition Hall.","The event debuts the 1st Fan Community Marketing EXPO, a specialized exhibition for brands.","Seven other constituent exhibitions run concurrently, including Licensing Japan and Creator EXPO.","Free conferences feature sessions on story design with video director Hitoshi One and novelist Naoki Matayoshi.","Speakers include Toei Animation's Yosuke Asama and Sanrio's Yasuyuki Otsuka on long-selling IP strategies."]}