{"rewrite":{"id":"r_6dad50485c79dd3e82d4d19f","clusterId":"c_da00dd4d356b8030986e4228","slug":"co-op-horror-shift-at-midnight-launches-with-10-000-concurrent-steam-players","model":"deepseek-v4-flash:free","headline":"Co-Op Horror 'Shift At Midnight' Launches With 10,000 Concurrent Steam Players","summary":"Publisher Kwalee and developer Bun Muen released the co-op horror game 'Shift At Midnight' on July 22 for PC (Steam and Microsoft Store) and Xbox Series X|S, including availability via PC and Xbox Game Pass. The game, which supports up to three players online, tasks players with working a night shift at a gas station with an attached convenience store. Duties include restocking shelves, mopping floors, handling register transactions, and meeting nightly quotas. Among the visiting customers are doppelgangers disguised as humans. Players must identify them by checking IDs, asking questions, and cross-referencing computer databases. If a doppelganger is confirmed, players can eliminate it with a gun under the register. If one slips through, it returns as a monster, forcing players to barricade doors, set traps, and fight to survive. The game launched after delays from an original May 28 date. On Steam, user reviews are 'Very Positive' with roughly 89-90% positive ratings from around 400-487 reviews at the time of writing. The peak concurrent player count reached approximately 12,000 to 12,500 on Steam, according to SteamDB data cited by multiple outlets. The demo version had previously earned an 'Overwhelmingly Positive' rating. A free major update called 'Endless Mode' is planned for the fourth quarter of 2026, adding exclusive customers, weapons, traps, and monsters, unlocked by completing Story Mode.","whyItMatters":"The strong launch numbers and positive reception suggest the game's blend of mundane retail tasks and doppelganger horror has found a niche audience, carrying momentum from a well-received demo into full release.","webCardHtml":"\u003cp\u003eThe game\u0026#39;s core loop alternates between routine convenience store work and sudden monster encounters. Players must clean blood and flesh from the floor, restock shelves, and process deliveries while also vetting each customer. A proximity voice chat system encourages coordination among co-op partners, as players can only hear each other when nearby. Character customization is available. The setting is a gas station with an attached store that becomes increasingly surreal: customers shop calmly even as gore covers the floor, a contrast that user reviews have highlighted as both comedic and unsettling. Doppelgangers attack in unpredictable ways, creating genuine scares. The game originally targeted a May 28 release but was delayed first to June 19 and then further to July 22 for quality improvements. Pocketpair CEO Takuro Mizobe praised the demo, saying \u0026#39;It\u0026#39;s so interesting I was shocked,\u0026#39; according to Game Spark. The full version maintains the demo\u0026#39;s momentum, with Steam concurrent players peaking around 12,000-12,500 on launch day. The planned Endless Mode update for Q4 2026 will introduce mode-exclusive content and unlock after completing Story Mode.\u003c/p\u003e","blueskyPost":"Shift At Midnight launched with 12,000 concurrent Steam players and 'Very Positive' reviews. Players work a gas station night shift while hunting doppelganger customers. The demo's 'Overwhelmingly Positive' momentum carried over.","twitterPost":"Co-op gas station horror Shift At Midnight hits 12,500 peak concurrent players on Steam. Clean shelves, check IDs, and shoot doppelgangers before they turn into monsters. Free Endless Mode update coming Q4 2026.","threadsPost":null,"newsletterBlurb":"Co-op horror game Shift At Midnight launched July 22 to strong Steam numbers, peaking at over 12,000 concurrent players. Players manage a gas station convenience store while identifying and eliminating doppelganger customers. A free Endless Mode update is planned for late 2026.","attributionJson":"[{\"source\":\"Automaton\",\"url\":\"https://automaton-media.com/articles/newsjp/20260723-456252/\",\"title\":\"Up to 3-Player Co-op Gas Station Night Shift Horror 'Shift At Midnight' Launches with Over 10,000 Concurrent Steam Players, Riding Demo Momentum\"},{\"source\":\"Denfaminicogamer\",\"url\":\"https://news.denfaminicogamer.jp/news/2607232g\",\"title\":\"Mystery Horror Game 'Shift At Midnight' That Exposes the True Nature of Monsters Lurking at Gas Stations Receives 'Very Positive' Reviews One Day After Release; Concurrent Players on Steam Surpasses 10,000, Showing Its Popularity; Playable with 3 Players in Co-op\"},{\"source\":\"Game Spark\",\"url\":\"http://www.gamespark.jp/article/2026/07/23/169633.html\",\"title\":\"Spot the Monster Disguised as a Customer! 3-Player Co-op Gas Station Management \\u0026 Detective Horror 'Shift At Midnight' Launches on Steam, Already Popular\"}]","lintFlagsJson":null,"lintHits":0,"costUsd":0,"inputTokens":6140,"outputTokens":1239,"status":"published","repairAttempts":0,"nextRepairAt":null,"factsAttemptedAt":1784790832,"createdAt":"2026-07-23T07:03:20.000Z","publishedAt":"2026-07-23T07:05:45.000Z","updatedAt":"2026-07-23T07:03:20.000Z"},"cluster":{"id":"c_da00dd4d356b8030986e4228","canonicalTitle":"最大3人協力・限界ガソスタ夜勤ホラー『Shift At Midnight』、体験版の勢いそのまま「Steam同接1万超」の盛況スタート。店内を清掃＆接客しつつ、やられる前に“偽人間”を即始末","representativeArticleId":"a_d9e7262bfe03c57c4826a4e6","sourceCount":4,"writtenSourceCount":3,"writeAttempts":0,"isSolo":false,"entitiesJson":"{\"anime_titles\":[],\"manga_titles\":[],\"work_titles\":[\"Shift At Midnight\"],\"studios\":[],\"people\":[],\"type\":\"release\",\"domain\":\"games\",\"is_roundup\":false}","contentType":"news","status":"published","firstSeenAt":"2026-07-23T03:03:08.000Z","lastSeenAt":"2026-07-23T09:11:56.000Z","updatedAt":"2026-07-23T09:18:31.000Z"},"attribution":[{"source":"4Gamer.net","url":"https://www.4gamer.net/games/024/G102459/20260723043/","title":"人ならざるものが襲い来るガソリンスタンドを経営する3人協力ホラー「Shift At Midnight」，配信開始"},{"source":"Denfaminicogamer","url":"https://news.denfaminicogamer.jp/news/2607232g","title":"ガソリンスタンドに潜む怪物の正体を暴く推理ホラーゲーム『Shift At Midnight』が発売から1日で“非常に好評”に。Steamの同接数は「1万人」を突破する人気ぶり。3人で協力プレイ可能"},{"source":"Automaton","url":"https://automaton-media.com/articles/newsjp/20260723-456252/","title":"最大3人協力・限界ガソスタ夜勤ホラー『Shift At Midnight』、体験版の勢いそのまま「Steam同接1万超」の盛況スタート。店内を清掃＆接客しつつ、やられる前に“偽人間”を即始末"},{"source":"Game Spark","url":"http://www.gamespark.jp/article/2026/07/23/169633.html","title":"客に扮するモンスターを見抜け！3人協力型ガソスタ経営＆探偵ホラー『Shift At Midnight』Steam配信開始で早くも人気"}],"entities":{"anime_titles":[],"manga_titles":[],"work_titles":["Shift At Midnight"],"studios":[],"people":[],"type":"release","domain":"games","is_roundup":false},"keyFacts":["'Shift At Midnight' launched on July 22, 2026 for PC (Steam and Microsoft Store) and Xbox Series X|S, with PC and Xbox Game Pass support.","The game supports online co-op for up to three players and includes a proximity voice chat feature.","Steam user reviews are 'Very Positive' with approximately 89-90% positive ratings from roughly 400-487 reviews as of July 23.","Peak concurrent players on Steam reached approximately 12,000-12,500 on launch day, according to SteamDB data.","A free major update called 'Endless Mode' is planned for the fourth quarter of 2026, adding exclusive customers, weapons, traps, and monsters."]}