{"rewrite":{"id":"r_dc5069c78b4aaa98f2ad2ca2","clusterId":"c_54a4c434d5d9aff39f226ed1","slug":"closer-camera-distance-increases-presence-in-180-immersive-video-study-finds","model":"deepseek-v4-flash","headline":"Closer Camera Distance Increases Presence in 180° Immersive Video, Study Finds","summary":"Hakuhodo DY Holdings and MESON conducted a demonstration experiment measuring how shooting distance in 180° stereoscopic immersive video affects viewer presence and psychological closeness to performers. Using STU48's 4th term research students, they produced two versions of the same performance at 1,200 mm and 7,600 mm from the center performer. Results showed that closer distance increased presence and that high-presence video can make viewers feel closer to performers, aiding customer development. The findings are compiled in a preprint paper.","whyItMatters":"The experiment provides empirical evidence that shooting distance in 180° immersive video directly affects viewer presence and psychological closeness, a factor in customer development strategies.","webCardHtml":"\u003cp\u003eHakuhodo DY Holdings and MESON produced two versions of a STU48 performance video, shot at 1,200 mm and 7,600 mm from the center performer. The only variable was camera position; the song, choreography, and venue were identical. Participants were recruited through STU48\u0026#39;s social media, with 12 core fans (fan club members) and 12 light fans (non-members) experiencing both videos via HMD. The study found that the closer distance increased presence, and that higher presence correlated with greater psychological closeness to the performers. The results are compiled in a preprint paper.\u003c/p\u003e","blueskyPost":"Hakuhodo DY and MESON ran an experiment with STU48's 4th term research students, testing how camera distance in 180° immersive video affects presence. Closer distance (1,200 mm) increased presence and psychological closeness to performers compared to 7,600 mm. Paper published.","twitterPost":"Experiment with STU48's 4th term research students: 180° immersive video shot at 1,200 mm increased presence and psychological closeness vs 7,600 mm. Hakuhodo DY and MESON published results.","threadsPost":null,"newsletterBlurb":"Hakuhodo DY Holdings and MESON conducted a demonstration experiment measuring the impact of shooting distance in 180° immersive video on viewer presence. Using STU48's 4th term research students, they found that closer camera distance increased presence and psychological closeness to performers. The results are detailed in a preprint paper.","attributionJson":"[{\"source\":\"PANORA\",\"url\":\"https://panora.tokyo/archives/148658\",\"title\":\"Results of Demonstration Experiment Measuring the Impact of 180° Immersive Video on Viewers Released: Footage Shot from Close Distance Increases Presence\"}]","lintFlagsJson":null,"lintHits":0,"costUsd":0,"inputTokens":3872,"outputTokens":2522,"status":"published","repairAttempts":0,"nextRepairAt":null,"factsAttemptedAt":1784008060,"createdAt":"2026-07-14T05:38:57.000Z","publishedAt":"2026-07-14T05:42:28.000Z","updatedAt":"2026-07-14T05:38:57.000Z"},"cluster":{"id":"c_54a4c434d5d9aff39f226ed1","canonicalTitle":"180°Immersive Videoが視聴体験者に与える影響を測る実証実験の結果が公開　近い距離から撮影した映像ではプレゼンスが高まる結果に","representativeArticleId":"a_48cc6736e450789ee31a81da","sourceCount":1,"writtenSourceCount":1,"writeAttempts":0,"isSolo":true,"entitiesJson":"{\"anime_titles\":[],\"manga_titles\":[],\"work_titles\":[],\"studios\":[],\"people\":[],\"type\":\"news\",\"domain\":\"other\",\"is_roundup\":false}","contentType":"news","status":"published","firstSeenAt":"2026-07-14T03:46:52.000Z","lastSeenAt":"2026-07-14T03:46:52.000Z","updatedAt":"2026-07-14T05:42:29.000Z"},"attribution":[{"source":"PANORA","url":"https://panora.tokyo/archives/148658","title":"180°Immersive Videoが視聴体験者に与える影響を測る実証実験の結果が公開　近い距離から撮影した映像ではプレゼンスが高まる結果に"}],"entities":{"anime_titles":[],"manga_titles":[],"work_titles":[],"studios":[],"people":[],"type":"news","domain":"other","is_roundup":false},"keyFacts":null}