{"rewrite":{"id":"r_43a5920f9fd603d52be01045","clusterId":"c_1728708242d5071bd6b59c94","slug":"chiikawa-teams-up-with-matsukiyococokara-for-summer-campaign","model":"deepseek-v4-flash","headline":"Chiikawa Teams Up with MatsukiyoCocokara for Summer Campaign","summary":"MatsukiyoCocokara is launching a Chiikawa-themed summer campaign from July 16 to September 15, 2026. Customers can enter lotteries to win original goods like cooler bags and folding chairs, or answer quizzes for first-aid kits and cosmetics boxes. Limited-edition cosmetics and medicine notebook cases will also be sold in stores. The promotion includes app icon changes, store wrapping, and a collaborative fireworks display.","whyItMatters":"The partnership extends Chiikawa's presence into everyday retail, offering fans a chance to collect exclusive merchandise through drugstore shopping.","webCardHtml":"\u003cp\u003eThe campaign\u0026#39;s key visual shows Chiikawa, Hachiware, and Usagi shopping with toothbrushes and medicine. In addition to the lotteries, the collaboration includes limited-edition cosmetics and medicine notebook cases available for purchase. Customers can also enter a quiz lottery via the MatsukiyoCocokara app and the LIPS app, with prizes changing in two rounds. The campaign goes beyond in-store goods: the official app icon will change, stores will be wrapped, and a special fireworks display is planned in Yokohama.\u003c/p\u003e","blueskyPost":"The Chiikawa Totally Summer Campaign launches July 16 at Matsumoto Kiyoshi and Cocokara Fine stores nationwide. Lotteries for original goods, limited cosmetics, and a fireworks display in Yokohama are part of the event.","twitterPost":"The Chiikawa Totally Summer Campaign starts July 16 at Matsumoto Kiyoshi and Cocokara Fine stores. Lotteries, limited cosmetics, and a fireworks display in Yokohama are included.","threadsPost":null,"newsletterBlurb":"MatsukiyoCocokara is running a Chiikawa summer campaign from July 16 to September 15. Customers can win original goods through lotteries or purchase limited cosmetics in stores. The collaboration also features a fireworks display in Yokohama.","attributionJson":"[{\"source\":\"Nijimen\",\"url\":\"https://nijimen.kusuguru.co.jp/topics/625069\",\"title\":\"Chiikawa × MatsukiyoCocokara 'Totally Summer Campaign' Starts July 16! First-Aid Kits and JTB Gift Certificates to Be Won, Limited Cosmetics Also Appear\"}]","lintFlagsJson":null,"lintHits":0,"costUsd":0,"inputTokens":4367,"outputTokens":1553,"status":"published","repairAttempts":0,"nextRepairAt":null,"factsAttemptedAt":1783605345,"createdAt":"2026-07-09T13:52:03.000Z","publishedAt":"2026-07-09T13:52:28.000Z","updatedAt":"2026-07-09T13:52:03.000Z"},"cluster":{"id":"c_1728708242d5071bd6b59c94","canonicalTitle":"『ちいかわ』×マツキヨココカラ とびきりサマーキャンペーンが7月16日開始！救急箱やJTBギフトが当たる限定コスメも登場","representativeArticleId":"a_98f8149d9d22a473a1e01547","sourceCount":1,"writtenSourceCount":1,"writeAttempts":0,"isSolo":true,"entitiesJson":"{\"anime_titles\":[],\"manga_titles\":[\"Chiikawa\"],\"work_titles\":[],\"studios\":[],\"people\":[],\"type\":\"announcement\",\"domain\":\"figures\",\"is_roundup\":false}","contentType":"news","status":"published","firstSeenAt":"2026-07-09T03:30:06.000Z","lastSeenAt":"2026-07-09T03:30:06.000Z","updatedAt":"2026-07-09T13:52:29.000Z"},"attribution":[{"source":"Nijimen","url":"https://nijimen.kusuguru.co.jp/topics/625069","title":"『ちいかわ』×マツキヨココカラ とびきりサマーキャンペーンが7月16日開始！救急箱やJTBギフトが当たる限定コスメも登場"}],"entities":{"anime_titles":[],"manga_titles":["Chiikawa"],"work_titles":[],"studios":[],"people":[],"type":"announcement","domain":"figures","is_roundup":false},"keyFacts":null}