{"rewrite":{"id":"r_908917da636a95f49fddc106","clusterId":"c_6bbc81b6075b1697c27c8092","slug":"castee-launches-low-cost-influencer-casting-service-castee-works","model":"deepseek-v4-1-flash","headline":"Castee Launches Low-Cost Influencer Casting Service Castee Works","summary":"Castee Inc. has begun offering Castee Works, a casting service that connects clients directly with influencers. More than 5,000 influencers with over 10,000 project results are registered, spanning Instagram, TikTok and YouTube and more than 50 genres. The service carries zero initial and monthly fees and a 5 percent fee when a request is confirmed, for a limited time. It is open to both corporations and individuals.","whyItMatters":"Direct casting at a 5 percent confirmation fee undercuts the agency and minimum-order costs that Castee says have kept small and mid-sized businesses out of influencer marketing, so the test is whether a self-serve network can absorb the operational work that agencies currently bill for.","webCardHtml":"\u003cp\u003eCastee Works opens the whole request flow to self-serve: users search by age, gender and activity content, then communicate directly with the influencer from the initial request through completion of inspection, with the company citing a combined follower count above 700 million across the registered pool.\u003c/p\u003e\u003cp\u003eThe stated aim is to remove the intermediary that sits between a client and a creator, since Castee attributes the usual cost burden to agency fees and minimum order amounts. Companions to the launch include identity verification for participating influencers and progress management inside the service, which target the unanswered DM and dropped-contact problems the company says arise when requests are handled in-house. An AI creator recommendation feature is planned as a later update.\u003c/p\u003e","blueskyPost":"Castee Works is live: direct influencer casting with no initial or monthly fee and a 5% charge when a request is confirmed, limited time. 5,000+ influencers, 700M+ combined followers, 50+ genres. AI creator recommendations are planned for later.","twitterPost":"Castee has launched Castee Works, a casting service that connects clients straight to influencers. No initial or monthly fee, 5% when a request is confirmed (limited time). 5,000+ influencers, 700M+ combined followers, 50+ genres. AI recommendations planned.","threadsPost":null,"newsletterBlurb":"Castee Inc. has started offering Castee Works, a service that lets companies and individuals cast influencers directly. More than 5,000 influencers with a combined following above 700 million are registered, and the fee structure is zero initial and monthly fees plus 5 percent when a request is confirmed, for a limited time. Castee says the point is to strip out agency fees and minimum order amounts, with identity verification and in-service progress management covering the safety side.","attributionJson":"[{\"source\":\"ASCII.jp\",\"url\":\"https://ascii.jp/elem/000/004/440/4440341/?rss\",\"title\":\"New Service 'Castee Works' Launches, Enabling Low-Cost, Easy Influencer Casting\"}]","lintFlagsJson":null,"lintHits":0,"costUsd":0,"inputTokens":4602,"outputTokens":654,"status":"published","repairAttempts":0,"nextRepairAt":null,"factsAttemptedAt":1791265937,"createdAt":"2026-10-06T05:50:56.000Z","publishedAt":"2026-10-06T05:51:09.000Z","updatedAt":"2026-10-06T05:51:09.000Z"},"cluster":{"id":"c_6bbc81b6075b1697c27c8092","canonicalTitle":"低コストで簡単にインフルエンサーをキャスティングできる新サービス『Castee Works』提供開始","representativeArticleId":"a_c9dbfd43a0c8c5257f69d74d","sourceCount":1,"writtenSourceCount":1,"writeAttempts":0,"isSolo":true,"entitiesJson":"{\"anime_titles\":[],\"manga_titles\":[],\"work_titles\":[\"Castee Works\"],\"studios\":[],\"people\":[],\"type\":\"business\",\"domain\":\"industry\",\"is_roundup\":false}","contentType":"news","status":"published","firstSeenAt":"2026-10-06T03:00:00.000Z","lastSeenAt":"2026-10-06T03:00:00.000Z","updatedAt":"2026-10-06T05:51:06.000Z"},"attribution":[{"source":"ASCII.jp","url":"https://ascii.jp/elem/000/004/440/4440341/?rss","title":"低コストで簡単にインフルエンサーをキャスティングできる新サービス『Castee Works』提供開始"}],"entities":{"anime_titles":[],"manga_titles":[],"work_titles":["Castee Works"],"studios":[],"people":[],"type":"business","domain":"industry","is_roundup":false},"keyFacts":null}