{"rewrite":{"id":"r_d3d4817d9b5ff7bb59e0b77d","clusterId":"c_c391ce5b646375615c7e3811","slug":"castcraft-launches-pre-release-promotion-for-game-communities-starting-with-aniimo-cbt","model":"deepseek-v4-flash","headline":"CastCraft Launches Pre-Release Promotion for Game Communities Starting With Aniimo CBT","summary":"Cascord Inc., a Mirrativ group company, has launched a new game promotion using its streaming support tool CastCraft. The initiative provides streamers with early access to closed beta tests to build buzz and community before official release. The first implementation is for the CBT of the open-world monster-collecting RPG 'Aniimo'.","whyItMatters":"The promotion moves game marketing earlier into development by leveraging streamers as community builders from the closed beta stage, potentially changing how new titles generate pre-release awareness.","webCardHtml":"\u003cp\u003eCastCraft, a tool used by over 15,000 streamers per month, is now being used to recruit streamers for pre-release game promotion. Cascord Inc. announced the initiative on July 9, offering streamers early access slots to closed beta tests. The first game to use the program is \u0026#39;Aniimo\u0026#39;, a globally anticipated open-world monster-collecting RPG. Streamers who participate receive CBT access and are entered into a lottery for prizes. The company expects the program to generate buzz, capture viewer reactions, and cultivate streamers who become ambassadors at launch.\u003c/p\u003e","blueskyPost":"Cascord Inc. launched a pre-release promotion using CastCraft, giving streamers early access to game CBTs to build community before launch. First up: the open-world monster-collecting RPG 'Aniimo'.","twitterPost":"Cascord Inc. launched a pre-release promotion using CastCraft, giving streamers early access to game CBTs to build community before launch. First up: the open-world monster-collecting RPG 'Aniimo'.","threadsPost":null,"newsletterBlurb":"Cascord Inc. has launched a new game promotion using its CastCraft tool, providing streamers with early access to closed beta tests. The first game to participate is the open-world monster-collecting RPG 'Aniimo'. The initiative aims to build buzz and community before official release.","attributionJson":"[{\"source\":\"PANORA\",\"url\":\"https://panora.tokyo/archives/148272\",\"title\":\"CastCraft Offers Streamer-Initiated 'Pre-Release Promotion': Building a Game Community from the Closed Beta Test (CBT) Stage [PR TIMES]\"}]","lintFlagsJson":null,"lintHits":0,"costUsd":0,"inputTokens":4168,"outputTokens":1670,"status":"published","repairAttempts":0,"nextRepairAt":null,"factsAttemptedAt":1783586620,"createdAt":"2026-07-09T08:38:46.000Z","publishedAt":"2026-07-09T08:42:28.000Z","updatedAt":"2026-07-09T08:38:46.000Z"},"cluster":{"id":"c_c391ce5b646375615c7e3811","canonicalTitle":"CastCraft、配信者起点の「リリース前プロモーション」を提供 クローズドβテスト（CBT）の段階から作品コミュニティを形成【PR TIMES】","representativeArticleId":"a_52416b57424981270cdf77af","sourceCount":1,"writtenSourceCount":1,"writeAttempts":0,"isSolo":true,"entitiesJson":"{\"anime_titles\":[],\"manga_titles\":[],\"work_titles\":[],\"studios\":[],\"people\":[],\"type\":\"business\",\"domain\":\"vtuber\",\"is_roundup\":false}","contentType":"news","status":"published","firstSeenAt":"2026-07-09T04:54:15.000Z","lastSeenAt":"2026-07-09T04:54:15.000Z","updatedAt":"2026-07-09T08:42:28.000Z"},"attribution":[{"source":"PANORA","url":"https://panora.tokyo/archives/148272","title":"CastCraft、配信者起点の「リリース前プロモーション」を提供 クローズドβテスト（CBT）の段階から作品コミュニティを形成【PR TIMES】"}],"entities":{"anime_titles":[],"manga_titles":[],"work_titles":[],"studios":[],"people":[],"type":"business","domain":"vtuber","is_roundup":false},"keyFacts":null}