{"rewrite":{"id":"r_04dad7fa4baf8fe33cade225","clusterId":"c_ed291ba2ddf4a2284389bef5","slug":"by-the-beat-sets-merori-and-japanese-version-music-video-premieres","model":"deepseek-v4-flash:free","headline":"BY THE BEAT Sets MERORI and Japanese Version Music Video Premieres","summary":"NIJISANJI EN's unit BY THE BEAT will premiere music videos for its second digital single \"MERORI\" and the Japanese version \"Boku ni Merori\" on its official YouTube channel. The \"MERORI\" video premieres August 19 at 22:00, and \"Boku ni Merori\" premieres August 25 at 22:00. Waiting rooms for both premieres are now open.","whyItMatters":"The dual-language release strategy, with English and Japanese versions of the same single, shows BY THE BEAT is being positioned to reach audiences in Japan and abroad simultaneously through its joint production with Universal Music's Virgin Music label.","webCardHtml":"\u003cp\u003eThe music videos for \u0026#34;MERORI\u0026#34; and \u0026#34;Boku ni Merori\u0026#34; depict people visiting a night pool, represented as mascots, becoming \u0026#34;mero-mero\u0026#34; for the four members of BY THE BEAT. The videos feature a \u0026#34;mero-mero gauge,\u0026#34; comical gags, and the members\u0026#39; \u0026#34;meroi\u0026#34; lines, alternating between cute and surreal visuals.\u003c/p\u003e\u003cp\u003eLyrics and composition are by MUTEKI DEAD SNAKE, who has provided songs to artists including Snow Man and M!LK. Choreography is by Gettsu, who has worked on anime, game, VTuber, and artist projects. The choreography incorporates heart motifs that are easy for anyone to mimic.\u003c/p\u003e\u003cp\u003eOn the release date of \u0026#34;MERORI\u0026#34; on July 31, a live stream featuring the four members was held. They also began distributing dance animation materials of the members performing the chorus choreography, enabling fan-participatory UGC short videos.\u003c/p\u003e","blueskyPost":"BY THE BEAT splits its second single into two premieres, with THE Japanese version arriving six days after THE original. THE gap gives THE unit a second promotional peak, spaced to keep THE song in circulation longer.","twitterPost":"BY THE BEAT spaces its MERORI premieres six days apart, giving THE single two distinct promotional windows.","threadsPost":"BY THE BEAT's second single gets two music video premieres, with THE Japanese version arriving six days after THE original. That spacing is deliberate: it extends THE promotional cycle and gives fans two separate events to gather around.","newsletterBlurb":"NIJISANJI EN's BY THE BEAT will premiere music videos for its second digital single \"MERORI\" and the Japanese version \"Boku ni Merori\" on August 19 and August 25 respectively. The dance number fuses Latin sounds with kayokyoku melodies, with lyrics by MUTEKI DEAD SNAKE and choreography by Gettsu.","attributionJson":"[{\"source\":\"PANORA\",\"url\":\"https://panora.tokyo/archives/153129\",\"title\":\"NIJISANJI EN's BY THE BEAT to Release 2nd Digital Single \\\"MERORI\\\" MV on 8/19 at 22:00 and Japanese Ver. \\\"Boku ni Merori\\\" MV on 8/25 at 22:00\"}]","lintFlagsJson":null,"lintHits":0,"costUsd":0,"inputTokens":4810,"outputTokens":742,"status":"published","repairAttempts":0,"nextRepairAt":null,"factsAttemptedAt":1787066314,"createdAt":"2026-08-18T15:15:15.000Z","publishedAt":"2026-08-18T15:16:44.000Z","updatedAt":"2026-08-18T15:15:15.000Z"},"cluster":{"id":"c_ed291ba2ddf4a2284389bef5","canonicalTitle":"NIJISANJI EN・BY THE BEAT、2nd Digital Single「MERORI」MVを8/19 22時、日本語Ver.「僕にメロり」MVを8/25 22時に公開","representativeArticleId":"a_df55495d5a0382052798685d","sourceCount":1,"writtenSourceCount":1,"writeAttempts":0,"isSolo":true,"entitiesJson":"{\"anime_titles\":[],\"manga_titles\":[],\"work_titles\":[\"MERORI\",\"Boku ni Merori\"],\"studios\":[],\"people\":[],\"type\":\"release\",\"domain\":\"vtuber\",\"is_roundup\":false}","contentType":"news","status":"published","firstSeenAt":"2026-08-18T02:58:04.000Z","lastSeenAt":"2026-08-18T02:58:04.000Z","updatedAt":"2026-08-18T15:16:45.000Z"},"attribution":[{"source":"PANORA","url":"https://panora.tokyo/archives/153129","title":"NIJISANJI EN・BY THE BEAT、2nd Digital Single「MERORI」MVを8/19 22時、日本語Ver.「僕にメロり」MVを8/25 22時に公開"}],"entities":{"anime_titles":[],"manga_titles":[],"work_titles":["MERORI","Boku ni Merori"],"studios":[],"people":[],"type":"release","domain":"vtuber","is_roundup":false},"keyFacts":null}