{"rewrite":{"id":"r_07bd58b399921c6914ad9cf3","clusterId":"c_a72c478b116e9da87853e1cd","slug":"bushiroad-q1-sales-hit-record-on-palworld-tcg","model":"deepseek-v4-1-flash","headline":"Bushiroad Q1 Sales Hit Record on Palworld TCG","summary":"Bushiroad's consolidated net sales for the first quarter of the fiscal year ending June 2027 rose 23.1% year-on-year to 16.948 billion yen, a record for a quarter. The Palworld Official Card Game, released in July 2026, drove the trading card unit to 10.135 billion yen in sales, its highest quarterly figure. Operating profit fell 7.3% to 1.546 billion yen on higher advertising and promotion costs.","whyItMatters":"Bushiroad's card business now leans on a licensed video game property for its record quarter, and the planned 11 million packs plus a Malaysia production line expansion show the company is betting overseas demand holds.","webCardHtml":"\u003cp\u003ePlanned worldwide shipments of the Palworld Official Card Game\u0026#39;s first two booster packs, Dawn of Palpagos and Awakened Legends, are expected to pass 11 million packs by early November. Both packs went on sale October 30. Trial sessions at events and stores worldwide have drawn 24,123 participants in total.\u003c/p\u003e\u003cp\u003eThe trading card unit posted 10.135 billion yen in sales, up 3.174 billion yen year-on-year, with overseas sales at 5.515 billion yen and the overseas ratio at a record 55.9%. Bushiroad will expand production lines at its group manufacturing plant in Malaysia to meet overseas demand.\u003c/p\u003e","blueskyPost":"Bushiroad's record quarter came with operating profit down 7.3% to 1.546 billion yen. Palworld Official Card Game lifted sales while advertising and promotion costs ate into the margin.","twitterPost":"Bushiroad's Palworld Official Card Game lifted sales to a record, but operating profit fell 7.3% on higher ad costs.","threadsPost":"Bushiroad's record quarter rests on Palworld Official Card Game, which pushed the trading card unit to 10.135 billion yen. Operating profit still fell 7.3% to 1.546 billion yen as advertising and promotion costs rose.","newsletterBlurb":"Bushiroad's first quarter set a record for net sales at 16.948 billion yen, up 23.1%, as the Palworld Official Card Game lifted the trading card unit to 10.135 billion yen. Planned worldwide shipments of the first two booster packs are expected to pass 11 million. Operating profit fell 7.3% to 1.546 billion yen on advertising and promotion spending for new titles.","attributionJson":"[{\"source\":\"GameBusiness.jp\",\"url\":\"https://www.gamebusiness.jp/article/2026/11/12/28649.html\",\"title\":\"Bushiroad's Palworld TCG Tops 11 Million Planned Worldwide Shipments - Quarterly Sales Hit Record High, Full-Year Sales Forecast Raised by 13 Billion Yen\"}]","lintFlagsJson":null,"lintHits":0,"costUsd":0,"inputTokens":5651,"outputTokens":819,"status":"published","repairAttempts":0,"nextRepairAt":null,"factsAttemptedAt":1794478484,"createdAt":"2026-11-12T10:11:38.000Z","publishedAt":"2026-11-12T10:13:24.000Z","updatedAt":"2026-11-12T10:13:24.000Z"},"cluster":{"id":"c_a72c478b116e9da87853e1cd","canonicalTitle":"ブシロード、『パルワールド』TCGが世界出荷予定数1,100万パック突破―四半期売上高は過去最高、通期売上予想を130億円上方修正","representativeArticleId":"a_a15962ffcbb9ad2cc45d3b0b","sourceCount":1,"writtenSourceCount":1,"writeAttempts":0,"isSolo":true,"entitiesJson":"{\"anime_titles\":[],\"manga_titles\":[],\"work_titles\":[\"Palworld Official Card Game\"],\"studios\":[\"Bushiroad\"],\"people\":[],\"type\":\"business\",\"domain\":\"industry\",\"is_roundup\":false}","contentType":"news","status":"published","firstSeenAt":"2026-11-12T09:04:18.000Z","lastSeenAt":"2026-11-12T09:04:18.000Z","updatedAt":"2026-11-12T10:13:21.000Z"},"attribution":[{"source":"GameBusiness.jp","url":"https://www.gamebusiness.jp/article/2026/11/12/28649.html","title":"ブシロード、『パルワールド』TCGが世界出荷予定数1,100万パック突破―四半期売上高は過去最高、通期売上予想を130億円上方修正"}],"entities":{"anime_titles":[],"manga_titles":[],"work_titles":["Palworld Official Card Game"],"studios":["Bushiroad"],"people":[],"type":"business","domain":"industry","is_roundup":false},"keyFacts":["Bushiroad's first-quarter net sales rose 23.1% year-on-year to 16.948 billion yen, a record for a quarter.","The Palworld Official Card Game released in July 2026 and drove the trading card unit to 10.135 billion yen in sales.","Planned worldwide shipments of Booster Pack Vol. 1 Dawn of Palpagos and Vol. 2 Awakened Legends are expected to pass 11 million packs by early November.","Trading card overseas sales reached 5.515 billion yen, and the overseas sales ratio hit a record 55.9%.","Operating profit fell 7.3% year-on-year to 1.546 billion yen on higher advertising and promotion expenses."],"pageLinks":{"healthSlugs":["palworld-official-card-game","bushiroad"],"storySlugs":[],"entities":[{"slug":"palworld-official-card-game","supported":2,"disputed":0,"contradicted":0,"unverified":4,"overall":"green","story_count":4,"has_dossier":true},{"slug":"bushiroad","supported":2,"disputed":0,"contradicted":0,"unverified":7,"overall":"green","story_count":21,"has_dossier":true}],"stories":[],"entitiesOk":true,"storiesOk":true}}