{"rewrite":{"id":"r_9ace3bf8eeb9289519297687","clusterId":"c_85ea19bc395500941937966e","slug":"blue-lock-teams-with-hair-care-brand-medulla-for-limited-collaboration","model":"deepseek-v4-flash","headline":"Blue Lock Teams With Hair Care Brand Medulla for Limited Collaboration","summary":"The TV anime \"Blue Lock\" has partnered with personalized hair care brand MEDULLA for a collaboration campaign. The project includes a limited-edition hair care set featuring newly drawn illustrations of Isagi, Nagi, Chigiri, Rin, and Aohi, a web commercial, a pop-up store, transit ads, and a campaign offering newly recorded voice lines. Aohi has been appointed as the brand's image character.","whyItMatters":"The collaboration extends Blue Lock's merchandising into personal care, with a pop-up exhibition showing the characters in pajamas and a web commercial that plays on the series' ego-driven themes.","webCardHtml":"\u003cp\u003eThe collaboration launches with a limited-edition shampoo and repair set sold in a box with newly drawn character designs. Buyers receive a trading card set of five characters with a hair chart. A web commercial features Aohi as the image character, alongside scenes of Isagi reacting to his own personalized shampoo. A pop-up store at RAYARD MIYASHITA PARK in Tokyo will run from July 16 to July 22, displaying the five characters in pajamas in a shared-living-space exhibition. Visitors can also participate in a gacha campaign for prizes.\u003c/p\u003e","blueskyPost":"Blue Lock's Medulla collaboration appoints Aohi as brand image character, a role that typically signals a character's marketability beyond the series' core lineup.","twitterPost":"Aohi gets the Medulla image character slot, not Isagi or Nagi. That placement signals his rising market pull.","threadsPost":"Blue Lock's Medulla collaboration picks Aohi as the face of the campaign, not Isagi or Nagi. That choice tells you which character's appeal the brand thinks moves product. The limited-edition set and pop-up store are standard; the image character pick is the strategic signal.","newsletterBlurb":"Blue Lock has partnered with hair care brand MEDULLA for a limited collaboration. The set includes shampoo and repair in a special box with newly drawn character illustrations. A web commercial and a pop-up exhibition in Tokyo featuring the characters in pajamas will run in July.","attributionJson":"[{\"source\":\"Anime Anime\",\"url\":\"https://animeanime.jp/article/2026/07/06/100761.html\",\"title\":\"\\\"Blue Lock\\\" Aohi, Isagi, Chigiri Aim for \\\"Stylish Hair\\\" ♪ Limited Exhibition Featuring Them in Pajamas! Collaboration with MEDULLA\"}]","lintFlagsJson":null,"lintHits":0,"costUsd":0,"inputTokens":4253,"outputTokens":540,"status":"published","repairAttempts":0,"nextRepairAt":null,"factsAttemptedAt":1783330600,"createdAt":"2026-07-06T09:25:53.000Z","publishedAt":"2026-07-06T09:28:32.000Z","updatedAt":"2026-07-06T09:25:53.000Z"},"cluster":{"id":"c_85ea19bc395500941937966e","canonicalTitle":"「ブルーロック」蟻生や潔、千切と“オシャ髪”を目指そう♪ パジャマ姿の彼らが過ごす限定展示も！「MEDULLA」コラボ","representativeArticleId":"a_6c3ff66864b2b91e36a54894","sourceCount":1,"writtenSourceCount":1,"writeAttempts":0,"isSolo":true,"entitiesJson":"{\"anime_titles\":[\"Blue Lock\"],\"manga_titles\":[],\"work_titles\":[],\"studios\":[],\"people\":[],\"type\":\"announcement\",\"domain\":\"figures\",\"is_roundup\":false}","contentType":"news","status":"published","firstSeenAt":"2026-07-06T08:45:03.000Z","lastSeenAt":"2026-07-06T08:45:03.000Z","updatedAt":"2026-07-06T09:28:32.000Z"},"attribution":[{"source":"Anime Anime","url":"https://animeanime.jp/article/2026/07/06/100761.html","title":"「ブルーロック」蟻生や潔、千切と“オシャ髪”を目指そう♪ パジャマ姿の彼らが過ごす限定展示も！「MEDULLA」コラボ"}],"entities":{"anime_titles":["Blue Lock"],"manga_titles":[],"work_titles":[],"studios":[],"people":[],"type":"announcement","domain":"figures","is_roundup":false},"keyFacts":null}