{"rewrite":{"id":"r_616bc5b7bbfc127164c97df4","clusterId":"c_d5b41b1c8a8d510d3b8b3aab","slug":"bleach-mirrors-high-trailer-reveals-two-original-player-characters","model":"deepseek-v4-flash","headline":"Bleach Mirrors High Trailer Reveals Two Original Player Characters","summary":"Bandai Namco Entertainment released a new trailer for the mobile game Bleach Mirrors High at Anime Expo on Saturday. The trailer introduces the game's two original player characters, Shirin Migishima and Shirane Sanari, both designed by Bleach creator Tite Kubo. Kubo is also credited for production cooperation, character concept, and character design. The trailer also announced a closed beta test running from July 22 to 29, with applications open from now until July 13. The reveal follows a trademark application for \"BLEACH Mirrors High\" filed by Shueisha in July 2025 and published in August 2025. The presentation at Anime Expo 2026 provided the first official information on the game, including its platform, genre, developer, and release plans. The announcement comes during a major year for the franchise, with the fourth and final part of Bleach: Thousand-Year Blood War set to premiere on July 25.","whyItMatters":"The involvement of Tite Kubo in designing original characters for a mobile game marks a rare direct contribution from the manga creator to a non-anime adaptation of his work.","webCardHtml":"\u003cp\u003e\u003c/p\u003e\u003cul\u003e\n  \u003cli\u003eShirin Migishima and Shirane Sanari are the two original player characters, both designed by Tite Kubo. Kubo is also credited for production cooperation, character concept, and character design.\u003c/li\u003e\n  \u003cli\u003eThe closed beta test runs from July 22 to 29. Applications are open from now until July 13.\u003c/li\u003e\n  \u003cli\u003eThe game is a mobile title from Bandai Namco Entertainment. It was revealed at Anime Expo 2026, which gave the first official information on its platform, genre, developer, and release plans.\u003c/li\u003e\n  \u003cli\u003eThe announcement follows a trademark application for \u0026#34;BLEACH Mirrors High\u0026#34; filed by Shueisha on July 24, 2025, and published on August 1, 2025.\u003c/li\u003e\n  \u003cli\u003eThe reveal comes during a major year for the franchise. Bleach: Thousand-Year Blood War - The Calamity, the fourth and final part, will premiere on July 25. Viz Media and Fathom Entertainment screened the first three episodes in U.S. theaters from June 25 to 29.\u003c/li\u003e\n  \u003cli\u003eTite Kubo has confirmed the final anime part will include even more original material than the previous parts, expanding the manga\u0026#39;s final battles.\u003c/li\u003e\n\u003c/ul\u003e\u003cp\u003e\u003c/p\u003e","blueskyPost":"Kubo's original characters for a mobile game, not the anime finale, are the franchise's new face at Anime Expo. That choice signals where Bandai Namco sees growth.","twitterPost":"Kubo designing mobile OCs for Bleach Mirrors High, not the anime finale, is the franchise's Anime Expo centerpiece.","threadsPost":"Bleach's Anime Expo moment wasn't the Thousand-Year Blood War finale. It was Kubo's original characters for a mobile game. Bandai Namco is betting the franchise's near-term growth lives on phones, not TV.","newsletterBlurb":"Bandai Namco Entertainment unveiled a trailer for Bleach Mirrors High at Anime Expo, introducing two original characters designed by Tite Kubo. A closed beta for the mobile game runs from July 22 to 29, with applications open through July 13.","attributionJson":"[{\"source\":\"Anime News Network\",\"url\":\"https://www.animenewsnetwork.com/news/2026-07-04/bleach-mirrors-high-mobile-game-trailer-previews-2-original-player-characters/.239304\",\"title\":\"Bleach Mirrors High Mobile Game's Trailer Previews 2 Original Player Characters\"},{\"source\":\"Anime Corner\",\"url\":\"https://animecorner.me/bleach-mirrors-high-game-trailer-introduces-two-protagonists-closed-beta-launching-soon/\",\"title\":\"BLEACH: Mirrors High Game Trailer Introduces Two Protagonists, Closed Beta Launching Soon\"}]","lintFlagsJson":null,"lintHits":0,"costUsd":0,"inputTokens":8830,"outputTokens":1171,"status":"published","repairAttempts":0,"nextRepairAt":null,"factsAttemptedAt":1783216835,"createdAt":"2026-07-05T01:54:31.000Z","publishedAt":"2026-07-05T01:58:32.000Z","updatedAt":"2026-07-05T01:54:31.000Z"},"cluster":{"id":"c_d5b41b1c8a8d510d3b8b3aab","canonicalTitle":"BLEACH: Mirrors High Game Trailer Introduces Two Protagonists, Closed Beta Launching Soon","representativeArticleId":"a_b7d796c582c9ecbbf9a36a20","sourceCount":2,"writtenSourceCount":2,"writeAttempts":0,"isSolo":false,"entitiesJson":"{\"anime_titles\":[\"Bleach\"],\"manga_titles\":[],\"work_titles\":[\"Bleach: Mirrors High\"],\"studios\":[\"Bandai Namco Entertainment\"],\"people\":[],\"type\":\"announcement\",\"domain\":\"games\",\"is_roundup\":false}","contentType":"news","status":"published","firstSeenAt":"2026-07-04T17:28:44.000Z","lastSeenAt":"2026-07-05T01:00:00.000Z","updatedAt":"2026-07-05T01:58:32.000Z"},"attribution":[{"source":"Anime News Network","url":"https://www.animenewsnetwork.com/news/2026-07-04/bleach-mirrors-high-mobile-game-trailer-previews-2-original-player-characters/.239304","title":"News\nBleach Mirrors High Mobile Game's Trailer Previews 2 Original Player Characters"},{"source":"Anime Corner","url":"https://animecorner.me/bleach-mirrors-high-game-trailer-introduces-two-protagonists-closed-beta-launching-soon/","title":"BLEACH: Mirrors High Game Trailer Introduces Two Protagonists, Closed Beta Launching Soon"}],"entities":{"anime_titles":["Bleach"],"manga_titles":[],"work_titles":["Bleach: Mirrors High"],"studios":["Bandai Namco Entertainment"],"people":[],"type":"announcement","domain":"games","is_roundup":false},"keyFacts":["Bleach Mirrors High is a mobile game from Bandai Namco Entertainment.","The game features two original player characters, Shirin Migishima and Shirane Sanari, designed by Tite Kubo.","A closed beta test runs from July 22 to 29, 2026, with applications open through July 13.","The trailer debuted at Anime Expo on July 4, 2026.","The fourth and final part of Bleach: Thousand-Year Blood War premieres on July 25, 2026."]}